Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast

Today, Ben and Cyrus Shepard, SEO Strategist at Moz, talk about getting your links from the right place. How do you figure out what is the best audience for the links that you’re building? Ben and Cyrus discuss different ways that you can approach promoting your content. It all boils down to understanding who your target audience is. Show Notes Connect With:  Cyrus Shepard:  Website &nbs...

Ben chats with Cyrus Shepard, an SEO Strategist at Moz, about link-building strategies. What are some effective link-building tactics that you can apply to your business? Today, Cyrus shares link-building strategies used by Moz, one of the most trusted SEO companies in the world. Ben and Cyrus talk about how you can use link-building as a respected SEO. Show Notes Connect With:  Cyrus Shepard...

Ben and Tyson Stockton, vice president of services at Searchmetrics, reflect on some of the winners and losers in SEO over the past month. With update season well underway and the latest Google IO conference, there are still whispers about a possible Google algorithm update coming soon. So there’s no doubt that SEOs everywhere are starting to feel the changes. Tyler and Ben discuss some of the tre...

Did Google really just have a surprise algorithm update? Jordan Koene, SEO strategist and advisor at Searchmetrics, discusses with Ben about whether or not Google has updated its algorithm and what this could mean for your marketing strategies. We’ve all experienced the effects of a Google algorithm update and we know the learning curve that can come with it. Today, Ben and Jordan talk about what...

Today, Ben talks with author and SEO growth advisor, Eli Schwartz, about his thoughts on what SEO means in the current marketing climate. Is SEO still considered a dark art? Getting to the top of SERPs is the aim for companies who invest in SEO. Ben and Eli discuss how you can nurture your SEO process organically and the long-term benefits that come with it. Show Notes Connect With:  Eli Schw...

Author and SEO growth advisor, Eli Schwartz, drops in to chat with ben about product-led growth strategies. Eli recently completed his book titled ‘Product-Led SEO: The Why Behind Building Your Organic Growth Strategy’ where he gets into detail about when and if you need to invest in SEO. What does it mean to have an effective SEO growth strategy? Ben and Eli discuss how you can determine the best...

Ben and Steve Wiideman, CEO and Founder of Wiideman Consulting Group, discuss the importance of marketing to mobile devices. With the launch of Google Mobile Crawl, how important is it for you to prioritize mobile users when thinking about your user interface? And what does this say for the future of search. Ben and Steve talk about optimization tips to keep you on Google’s first page. Show Notes...

Ben connects with Steve Wiideman, CEO and Founder of Wiideman Consulting Group, to talk shop about multi-location SEO. While the pandemic has impacted how SEOs work, data still remains at the heart of this process. You need to know how to scale your multi-point strategy or get the right team involved to help you. Today, Steve shares some pro-tips that you can use to optimize your strategy? Show No...

Ben chats with Steve Wiideman, CEO and Founder of Wiideman Consulting Group, about how the pandemic has affected the world of SEO. Steve is a veteran of the SEO industry in both the agency and the consulting sector. Today, backed by his years of first-hand experience in the field, Steve shares how you, too, can both survive the pandemic and prepare for the future. What does the future of SEO look...

This is the final installment of SEO Reporting Week. So far this week, Tyson and I have talked about SEO KPI funnels, leading versus lagging SEO metrics, evaluating SEO brand metrics, and whether zero click has any value. Today, we're going to wrap up SEO reporting week by talking about SEO stakeholder alignment. Show Notes Connect With:  Tyson Stockton:  Website  //  LinkedIn...

This is the 4th installment of SEO Reporting Week. So far this week, Tyson and I have discussed SEO KPI funnels, the difference between leading and lagging SEO metrics, and how you can evaluate your SEO brand metrics. Today we're going to talk about whether zero click has any real value. Show Notes Connect With:  Tyson Stockton:  Website  //  LinkedIn The Voices of Se...

Welcome to the 3rd instalment of SEO Reporting Week with Tyson Stockton of Searchmetrics. Tyson and I have talked about the SEO KPI funnel and yesterday we talked about leading versus lagging SEO metrics. Today, we're going to continue the conversation talking about evaluating SEO brand metrics. Show Notes Connect With:  Tyson Stockton:  Website  //  LinkedIn The Voices of Sear...

This is the 2nd installment of SEO Reporting Week with Tyson Stockton, Vice-President of Services at Searchmetrics. Tyson and I talked about the SEO KPI funnel, and today we're going to continue the conversation talking about the difference between leading and lagging SEO metrics. Show Notes Connect With:  Tyson Stockton:  Website  //  LinkedIn The Voices of Search Podcast :&nb...

Welcome to SEO Reporting Week on The Voices of Search Podcast. This week, we're going to publish an episode every day discussing everything you need to know about how to evaluate and communicate your SEO performance. Joining us is Tyson Stockton, Vice-President of Services at Searchmetrics, which is an SEO and content marketing platform that helps enterprise businesses monitor their online pr...

This is the 2nd and final part episode with Karl Kleinschmidt of Searchmetrics. Yesterday, Karl and I started answering user questions about core web vitals specifically talking about how to evaluate your core web vitals, and fix some of the problems when you find them. Today, we're going to turn our attention to answering questions about understanding field versus lab data when it comes...

Welcome to the 1st part of a 2-part episode talking about the hottest topic of the year in the SEO community, the Core Web Vitals. Joining us today is Karl Kleinschmidt, Senior SEO Consultant for Searchmetrics, which is an SEO and content marketing platform that helps enterprise scale businesses monitor their online presence and make data driven decisions. Today, Karl and I are going to discu...

This is our 2nd part conversation about how SEO agencies can and should function and better equip their clients for success. Joining us is Eric Enge, Principal for Digital Marketing Solutions at Perficient. Yesterday, Eric and I started off our conversation talking about the agency SEO tech stack. Today, we're going to continue that conversation talking about how to communicate SEO strategies...

Welcome to The Voices of Search Podcast. This is the 1st part conversation about how SEO agencies can and should function and better equip their clients for success. Joining us is a veteran of the agency game, Eric Enge, Principal for Digital Marketing Solutions at Perficient, which is a leading digital transformation consulting firm serving enterprise customers with unparalleled Information...

Welcome to The Voices of Search Podcast. Today, we're going to talk about the topic of Domain Splitting. Joining us is Jordan Koene, SEO Strategist and Advisor for Searchmetrics. Show Notes Connect With:  Jordan Koene:  Website  //  LinkedIn The Voices of Search Podcast :  Email  //  LinkedIn  //  Twitter Benjamin Shapiro :  Website &nbsp...

Welcome to The Voices of Search Podcast. Today, we'll be discussing is Bing actually underestimated? Joining us today is Jordan Koene, SEO strategist and Advisor for Searchmetrics. Show Notes Connect With:  Jordan Koene:  Website  //  LinkedIn The Voices of Search Podcast :  Email  //  LinkedIn  //  Twitter Benjamin Shapiro :  Website  //&nbsp...

This is our 3rd and final part conversation with Corey Northcutt, Founder and CEO of Northcutt. So far this week, Corey and I have talked about some of the SEO myths that he's unearthed and discovered, we also talked a little bit about his technical SEO process, how he figures out what and how to audit a website, and today, we're going to dig into Corey’'s thoughts on process modeling. Show N...

This is the 2nd part conversation with Corey Northcutt, Founder and CEO of Northcutt. Yesterday, Corey and I talked about his process for unearthing the myths of SEO. And today, we're going to continue the conversation a little bit about what that technical process looks like. Show Notes Connect With:  Corey Northcutt:  Website  //  LinkedIn The Voices of Search Podcast :&...

Welcome to The Voices of Search Podcast. Today we're going to talk to a rising star in the SEO community. Joining us as Corey Northcutt, Founder and CEO of Northcutt. Corey and his team approach SEO with science, experience and integrity to reinvent how SEO happens at scale. For the 1st part of our conversation, Corey and I are going to talk about some of the SEO myths that he and his team ha...

Welcome to the April 2021 edition of Winners and Losers on The Voices of Search Podcast. Today, we're going to take a look back on the month and talk about some of the trends behind the biggest winners, losers, movers and slackers in the SEO world. Joining us is Tyson Stockton, Vice-President of Services at Searchmetrics. Show Notes Connect With:  Tyson Stockton:  Website  //  ...

This is the 2nd part of the conversation with Jordan Koene, SEO Strategist and Advisor for Searchmetrics. Yesterday, we talked about some of the changes happening with core web vitals, like how they calculate CLS and how Google has moved the goalposts and today, we’re going to continue that conversation. Show Notes Connect With:  Jordan Koene:  Website  //  LinkedIn The Vo...