Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast

Searchmetrics’ SEO Strategist, Jordan Koene discusses troubleshooting your website after an algorithm update. While Google continues to discourage panic around their algorithm update, people still want to know how their websites could be affected. Today, Jordan talks about what to do in the wake of Google’s latest algorithm update. Show Notes Connect With:  Jordan Koene:  Website  /...

Jordan Koene, SEO Strategist at Searchmetrics talks about the recent Google core algorithm update. It is not unusual for the SEO community to feel blindsided by Google. They’ve been left with more questions than answers as to why this time of year was chosen. Today, Jordan shares his thoughts on the update and what it means for the SEO community. Show Notes Connect With:  Jordan Koene: ...

Co-founder and Chief Marketing Officer at Orbit Media Studios, Andy Crestodina, explores improving conversations around SEO. When it comes to building out effective SEO strategies, the conversations are not always happening with SEO professionals. Without data, these discussions can miss the mark. Andy shares his insights on having great SEO conversations. Show Notes Connect With:  Andy Crest...

Andy Crestodina, Co-founder and Chief Marketing Officer at Orbit Media Studios talks about questionable practices within the SEO industry. When it comes to laying the blame for SEO’s spammy reputation, several parties are at fault. With the industry slowly trending towards better SEO practices, Andy looks into why the SEO industry has a bad reputation. Show Notes Connect With:  Andy Crestodin...

This is the 3rd and last part conversation with the godfather of modern SEO himself, Rand Fishkin. Rand is the Co- founder and CEO at SparkToro. So far this week, Rand and I have discussed the evolution of search marketing. We also talked about why he has started a company that is based on audience research and how SparkToro works. Today, we're going to talk about the practice of in...

This is our 2nd part conversation with Rand Fishkin, Co- founder and CEO at SparkToro. Yesterday, Rand and I talked about his view of the evolution of search and how it is blending in with other marketing channels. Today, we're going to continue our conversation talking a little bit about Rand’s current projects and how you can better understand your audience. Show Notes Connect With:&nb...

Today, we're incredibly fortunate to be graced by the presence of the godfather of modern SEO himself, Rand Fishkin, Co- founder and CEO at SparkToro, which helps enterprise marketers and product folks of all stripes uncover the publications and people that influence their target audience. spark Toros powerful data set contains 70 million public websites and social profiles with a simple to use re...

Founder of The Content Studio, Tommy Walker continues to share his strategies on workflow optimization and content automation. Businesses are always looking for ways to streamline and produce more. Though it takes a while to set up, having a good workflow in place will ultimately lead to better quality content. Tommy shares his tips as the former Global Editor-in-Chief at Quickbooks.  Show No...

The Content Studio’s Founder, Tommy Walker discusses the intricacies of optimizing your content and workflows. Understanding how a company exchanges information internally isn’t an overnight process. It takes time to strike the balance between automation and human beings. Today, Tommy talks about workflow optimization and content automation processes. Show Notes Connect With: Tommy Walke...

SEO National’s President, Damon Burton, unpacks content creation strategies for this decade. It’s easy to get lost in the endless ways to communicate with consumers. Figuring out where and how you’ll reach them best is key. Today, Damon explores building a content strategy perfect for the 2020s. Show Notes Connect With:  Damon Burton:  Website  //  LinkedIn The Voices of Search...

Damon Burton, President of SEO National, looks into modern content strategies. Developing your online voice can be tricky. But it could pay off handsomely when it comes to creating content that both engages and converts. Today, Damon breaks down why quirkiness can be your secret weapon in content. Show Notes Connect With:  Damon Burton:  Website  //  LinkedIn The Voices of Sear...

Michel Fortin, Director of Search at Seoplus+, wraps up his discussions on truths for the modern SEO industry. Businesses want to be seen by the right customers. It is the growth marketer’s responsibility to bring in quality traffic and increase revenue. Today, Michel breaks down why rankings don’t matter anymore. Show Notes Connect With:  Michel Fortin:  Website  //  Link...

Michel Fortin, Director of Search at Seoplus+, continues his discussion about truths for the modern SEO industry. SEOs often think that their job is to find the right keywords and start to rank for them. Instead, Michel suggests that SEOs divert their focus. Today he discusses his take on the death of the keyword. Show Notes Connect With:  Michel Fortin:  Website  //  Link...

Michel Fortin, Director of Search at Seoplus+, questions whether we should be labelling ourselves as SEOs. Gone are the days of optimizing solely for the search engine. We must optimize for the user. Today, Michel highlights the importance of seeing ourselves as ‘growth marketers’ instead of just SEOs. Show Notes Connect With:  Michel Fortin:  Website  //  LinkedIn The Voices o...

This is our 2nd episode with Kyle Roof, Co-founder, SEO of Page Optimizer Pro. Yesterday, Kyle and I talked about his learnings from over 400 on-page SEO experiments. Today, we're going to talk about what he calls the Rhinoplasty Plano story about how he ranked number one, using a page made entirely of gibberish.  Show Notes Connect With:  Kyle Roof:  Website  //  Lin...

Welcome to the episode, Learnings from over 400 On-Page SEO Experiments. Today, we're going to be talking to the Creator of a popular SEO tool and the Managing Director of a popular SEO agency. Joining us is Kyle Roof, who is the Co-Founder and SEO at Page Optimizer Pro, which is a tool for on-page competitive SEO analysis. As I'd like to call it, POP. Page Optimizer Pro tells you e...

What Google's TV ads tell us about Shopping -- Jordan Koene // Searchmetrics. Show Notes Connect With:  Jordan Koene:  Website  //  LinkedIn The Voices of Search Podcast :  Email  //  LinkedIn  //  Twitter Benjamin Shapiro :  Website  //  LinkedIn  //   Twitter See Privacy Policy at https://art19.com/privacy and California...

Updates to Google's Quality Rating guidelines -- Jordan Koene // Searchmetrics. Show Notes Connect With:  Jordan Koene:  Website  //  LinkedIn The Voices of Search Podcast :  Email  //  LinkedIn  //  Twitter Benjamin Shapiro :  Website  //  LinkedIn  //   Twitter See Privacy Policy at https://art19.com/privacy and Californi...

Winner and Losers Oct 2021. Show Notes Connect With:  Tyson Stockton:  Website  //  LinkedIn The Voices of Search Podcast :  Email  //  LinkedIn  //  Twitter Benjamin Shapiro :  Website  //  LinkedIn  //   Twitter See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-n...

Ben and Amir wrap up the conversation about about optimizing for search when you don't own the underlying technology of your website. Amir is the CTO and Cofounder of Duda, which is a leading website development platform created specifically for web development professionals. To conclude the interview, we talk about tips for scoring with Google's Core Web Vitals. Connect With:  Amir Glatt:&nb...

Ben and Amir continue the conversation about about optimizing for search when you don't own the underlying technology of your website. Amir is the CTO and Cofounder of Duda, which is a leading website development platform created specifically for web development professionals. In part 2 of this interview, the focus is on optimizing your web builder for SEO. Connect With:  Amir Glatt:  We...

Ben and Amir talk about optimizing for search when you don't own the underlying technology of your website. Amir is the CTO and Cofounder of Duda, which is a leading website development platform created specifically for web development professionals. Connect With:  Amir Glatt:  Website  //  LinkedIn The Voices of Search Podcast :  Email  //  LinkedIn  //&nbs...

This is our 2nd episode with Anatolii Ulitovskyi, CEO of SEO Tools. TV. Yesterday, Anatolii and I talked about his strategies for taking advantage of LinkedIn algorithm and how he's built his following to 50,000 followers. Today, we're gonna talk about how he thinks about mastering YouTube's algorithm.  Show Notes Connect With:  Anatolii Ulitovskyi:  Website  // ...

Welcome to 1st our episode, SEO Strategy for Linkedin. Today, we're going to talk to an influencer in the SEO world. Joining us is Anatolii Ulitovskyi, who's the CEO of SEO Tools. TV, which is a media property and set of instructional courses that guide SEOs on how to analyze their competitors, highlight their differentiators, choose their priorities, find their weaknesses, create a content p...

This is the final episode with Bill King, Director of Marketing at Frase. So far this week, Bill and I have talked about his experience as a poker player and how that influenced how he thinks about both the risk and the reward in his SEO strategies. Yesterday, we talked about his go-to plan for scaling SEO at startups, which is a product-driven SEO approach. And today, we're gonna talk about...