Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast

Tom Wells, VP of Strategy at Searchmetrics, discusses the power of SEO across all marketing channels. PPC ads have long been preferred by brands over organic search for a myriad of reasons. However, SEO platforms like Searchmetrics, are changing decision-makers’ perspectives of SEO and it’s long-term benefits. Today, Tom breaks down why organic search should be prioritized over PPC. Show Notes Con...

Global SEO Lead at Square, Sebastien Edgar, wraps up discussions on SEO localization and intent. Understanding user intent is already a complicated issue. Add a language barrier, and it can seem near impossible. Today, Sebastian explains how to optimize for user intent in your SEO globalization efforts. Show Notes Connect With:  Sebastien Edgar:  Website  //  LinkedIn The Voice...

Global SEO Lead at Square, Sebastien Edgar, looks into some of the operational tactics for international enterprise expansion. When it comes to market expansion, SEOs have to do their homework. What pages should be translated from your website for the new site? Which pages shouldn’t make the cut? Today, Sebastien tackles making market expansion a reality. Show Notes Connect With:  Sebastien E...

Sebastien Edgar, Global SEO Lead at Square, discusses strategies for international expansion. As the world becomes more digitally native, brands who wish to stay ahead of the curve are looking to expand into new markets. But this process can be complicated. So, today, Sebastien provides his roadmap to SEO localization and international expansion. Show Notes Connect With:  Sebastien Edgar:&nbs...

Owner at Incrementors, Shiv Gupta, wraps up his discussion on the future of voice search. People are getting more comfortable with the idea of conversing with devices. They’re talking to their phones the most and Google has taken note. Today, Shiv offers survival tips for the 2022 voice search revolution. Show Notes Connect With:  Shiv Gupta:  Website  //  LinkedIn The Voices o...

Shiv Gupta, Owner at Incrementors, discusses the future of voice search. Alexa, Cortana, and Siri have become an integral part of a lot of our daily lives. While voice search is steadily being adopted by more people, its SERPless nature complicates the job for SEOs. Today, Shiv outlines how voice search will impact SEO in 2022. Show Notes Connect With:  Shiv Gupta:  Website  //...

Pearl Lemon’s Founder, Deepak Shukla concludes his thoughts on SEO’s current state. Topical content is undeniably useful in terms of generating leads and traffic. But there is no one size fits all when it comes to targeting. Deepak gets into why topical content may not be a good use of your time. Show Notes Connect With:  Deepak Shukla:  Website  //  LinkedIn The Voices of Sear...

Founder of Pearl Lemon, Deepak Shukla, continues the discussion on the importance of reputation management. On one hand, reviews equal customer engagement, which equals pleasing the algorithm. On the other hand, they aren’t guaranteed, even if you offer excellent service. Deepak tackles why reviews may be your biggest waste of time. Show Notes Connect With:  Deepak Shukla:  Website &nbsp...

Deepak Shukla, Founder of Pearl Lemon weighs in on what works and doesn’t in SEO. Let’s face it, buyer decisions are influenced by reputation. Which means it’s up to SEOs to manage their clients’ reputations online to drive sales. Deepak breaks down why reputation management is SEO’s number one failure. Show Notes Connect With:  Deepak Shukla:  Website  //  LinkedIn The Voices...

Searchmetrics’ SEO Strategist, Jordan Koene, goes over 2022 SEO predictions. The SEO community is hardly ever right when it comes to Google and predictions. However, access to past data and observation of trends offer clues on Google’s next move. Today, Jordan offers his 2022 SEO predictions. Show Notes Connect With:  Jordan Koene:  Website  //  LinkedIn The Voices of Search Po...

SEO Strategist at Searchmetrics, Jordan Koene, looks back at 2021. This was a year filled with a variety of changes from Google. From an algorithm update on the cusp of the holiday season to a shift in SERPs, Google’s been busy. 2021 was also a year filled with SEO learning opportunities. Today, Jordan gives us a 2021 SEO year in review. Show Notes Connect With:  Jordan Koene:  Website &...

Searchmetrics’ SEO Strategist, Jordan Koene, reviews Black Friday. Consumers are researching products online and opting to go in-store for purchases. Plus, eCommerce sales have dipped since 2020. With the trend continuing into the holiday season and consumer wallets tightening, challenges lie ahead. Today, Jordan takes a look at what happened over Black Friday. Show Notes Connect With:  Jorda...

SEO Strategist, Jordan Koene of Searchmetrics, gives an update on Google from a legal perspective. Lawsuits are a common occurrence for Google. Whether it’s the rationale for shifting traffic back to brands, stands to be seen. Companies are still demanding regulation and better business practices. Today, Jordan covers Google’s legal troubles. Show Notes Connect With:  Jordan Koene:  Webs...

Jordan Koene, SEO Strategist at Searchmetrics, explores the latest core update. Google Core Algorithm Update was completed on November 30th, 2021. Though the SEO community was wary, most industries remained unaffected or found that their ranking position increased. Today, Jordan discusses changes since the Google Core Algorithm Update.  Show Notes Connect With:  Jordan Koene:  Websi...

This is our 2nd part conversation with Kevin indig of Shopify. Yesterday, Kevin and I talked about e commerce platform optimization levers, specifically what Shopify is doing to make sure it shows up highly in Google. Today, we're going to continue our conversation talking about some SEO secrets for Shopify store owners. Show Notes Connect With:  Kevin Indig:  Website &nbs...

Welcome to the voices of search podcast. Today we're going to talk to one of my favorite SEOs about the recent shift in his career focus. Joining us is Kevin indig, Director of SEO at Shopify, which is the leading omni channel commerce platform enabling business owners to design, set up and manage stores across multiple sales channels, including web mobile, social marketplaces, brick and mortar lo...

CEO of The SEO Hustler, Zac Almeida, talks about why E-A-T is a hot topic currently. Google is changing its approach to content evaluation. It’s vetting its validity, author credibility, and research backing. So SEOs need to optimize content for E-A-T. Today, Zac looks at why E-A-T is so important today. Show Notes Connect With:  Zac Almeida:  Website  //  LinkedIn The Voices o...

Zac Almeida, CEO of The SEO Hustler weighs in on SEO resources you may be overlooking. Many SEO dedicated platforms and tools exist today. And this large offering makes it hard for many small businesses to find the right fit. Today, Zac highlights the SEO resources SMBs should be using. Show Notes Connect With:  Zac Almeida:  Website  //  LinkedIn The Voices of Search Podcast :...

Tyson Stockton, Leading Expert SEO Consultant and Advisor at Searchmetrics, discusses November’s winners and losers in SEO. Google’s November Core Update caused mass panic in the SEO community. Results indicate that the update was not the disaster most anticipated it would be. Today, Tyson breaks down SEO’s winners and losers in November. Show Notes Connect With:  Tyson Stockton:  Websit...

Searchmetrics’ Senior Content Marketing Manager, Patty Johnson, shares the findings on other industries increasing in search volume. With more time at home, people are indulging their hobbies. DIY is on the rise and people are searching for online tutorials now more than ever before. Today, Patty discusses the industries meeting the information needs of consumers. Show Notes Connect With:&nbs...

Searchmetrics’ Senior Content Marketing Manager, Patty Johnson, looks at health and fitness in eCommerce. People are taking health into their own hands. There’s increasing interest in home therapies and overall holistic health. Online health resources are doing a great job of delivering the content consumers desire. Today, Patty covers the increase in health related searches. Show Notes Connect Wi...

Patty Johnson, Senior Content Marketing Manager at Searchmetrics, offers their 2021 eCommerce study findings on electronics. Players in the electronics industry deal with the challenge of distinguishing themselves from their competitors. Those finding success with customers online are serving their informational query needs. Today, Patty takes a look at electronics and eCommerce SEO. Show Notes Co...

Patty Johnson, Senior Content Marketing Manager at Searchmetrics, continues to talk about Searchmetrics’ eCommerce study findings. Countries are reopening borders and easing lock downs. Plus, winter is coming. People are going to need clothes and they’ll be looking for them online. Today, Patty discusses the apparel industry and eCommerce SEO. Show Notes Connect With:  Patty Johnson:  We...

Searchmetrics’ Senior Content Marketing Manager, Patty Johnson, kicks off the week talking about what’s going on in eCommerce SEO. Consumers are engaging in more research before purchasing. If your pages lack the information customers are seeking, they are liable to shop elsewhere. Today, Patty shares an overview of Searchmetrics’ 2021 study findings.  Show Notes Connect With:  Patty Joh...

SEO Strategist at Searchmetrics, Jordan Koene explores Google's recently announced page speed update. Engineers and SEO are always on the hunt to capture real user experience data. Google’s most recent update suggests it can provide just that. Today, Jordan discusses the page speed update and its relevance to SEOs. Show Notes Connect With:  Jordan Koene:  Website  //  LinkedIn...