Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast

Jordan Koene and Tyson Stockton, PreVisible Co-Founders highlight the most important news for the SEO community. With the Super Bowl just around the corner, user queries for their favorite teams have skyrocketed. Can we use search demand data to determine who the possible winner could be? Today, Jordan and Tyson use search data to predict the Super Bowl winner. Show Notes Connect With:  Jorda...

Jordan Koene, CEO and Co-Founder of PreVisible, discusses important news in SEO. Marketing’s old habits could resurface. As data privacy laws increase, businesses may be driven towards investing more dollars in paid ads, and less into SEO. Today, Jordan looks into Google's new Privacy Sandbox. Show Notes   Connect With:  Jordan Koene:  Website  //  LinkedIn The Voices of S...

PreVisible Co-Founder and CEO, Jordan Koene, talks about what’s going on in SEO news. Transparency and Google have never been synonymous. While it seems that executives at Google want to be more forthcoming with the SEO community, legal fears continue to block progress. Today, Jordan discusses whether Google should provide more core update updates.  Show Notes Connect With:  Jordan Koene...

Jordan Koene, CEO and Co-Founder of PreVisible, discusses SEO and eCommerce highlights from the 2021 holiday season. Unlike 2020, the season’s numbers were comparatively low. Logistics and supply chain issues plagued eCommerce and shifted buying behaviors once again. Today, Jordan examines eCommerce trends from the 2021 holiday season. Show Notes Connect With:  Jordan Koene:  Website &nb...

Co-Founders of PreVisible, Tyson Stockton and Jordan Koene, wrap up their hosting stint this week, talking about educating organizations in SEO. As a discipline that’s ever evolving, there’s always something new in SEO. Where should SEO leaders draw the line when it comes to training cross-functional teams? Today, Jordan and Tyson talk about educating cross-functional teams in the organization on...

Co-Founders of PreVisible, Tyson Stockton and Jordan Koene, continue hosting this week’s VOS, talking about educating organizations in SEO. For the longest while, many SEO resources were reactive and did not serve the community as a whole. Nowadays, SEO resources are abundant and game changing. Today, Jordan and Tyson focus on how SEO resources should be handled. Show Notes Connect With:  Tys...

Tyson Stockton and Jordan Koene, this week’s VOS guest-hosts, and PreVisible Co-Founders, continue discussions on educating organizations around SEO. For individuals whose day-to-day may not involve SEO, it may seem impossible to get a grasp on. Luckily, there are a variety of ways to combat this issue. Today, Jordan and Tyson talk about education best practices around SEO. Show Notes Connect...

VOS guest-hosts and PreVisible Co-Founders, Tyson Stockton and Jordan Koene continue discussions on the basic principles of educating an enterprise SEO team. SEO tactics cannot stand on their own. Instead, it is critical to operationalize SEO within organizations and businesses for success. Today, Jordan and Tyson touch on what your organization needs to know about SEO. Show Notes Connect With:&nb...

Co-Founders of PreVisible, Tyson Stockton and Jordan Koene, guest-host the Voices of Search podcast this week. They kickoff the week discussing basic principles of educating an enterprise SEO team. At the enterprise-level, collaboration needs greatly increase for SEOs, and all teams need to be on the same page. Today, Tyson and Jordan talk about education in SEO and the role it plays in your...

Welcome to our 3rd and final episode with Andy Crestodina, Co-founder and Chief Marketing Officer at Orbit Media. So far this week, Andy, and I have talked about his content strategy for the top 1% of brands and yesterday, we talked about how he writes blog posts that are designed to rank and be the best content on the internet. Today, I'm going to ask him a question that I have, which is rel...

This is the 2nd part conversation with Andy Crestodina of Orbit Media. Yesterday, Andy and I talked about his tips for creating a content strategy that will put you in the top 1% of brands. Today, we're going to continue the conversations by talking about how to write a blog post that rank. Show Notes Connect With:  Andy Crestodina:  Website  //  LinkedIn The Voices of Sea...

Welcome to our first part of our 3 part episode and we're gonna be talking about SEO from the perspective of a marketer who runs a high profile web design development firm. Joining us is Andy Crestodina, Co-founder and Chief Marketing Officer at Orbit Media, which is an award winning web design and development firm based in Chicago. And since 2001, Orbit Media has completed over a thousand web des...

Goldie Agency Owner, Julian Goldie, concludes talks on strategies for handling Google algorithm updates. Google’s algorithm is constantly evolving. SEOs must stay in the know and act accordingly to minimize impact on site performance. Today, Julian discusses what happens to your SEO strategy after a Google algorithm update. Show Notes Connect With:  Julian Goldie:  Website  // ...

Julian Goldie, Owner of the Goldie Agency, discusses strategies for handling Google algorithm updates. Just the mention of an upcoming update from Google puts the SEO community on edge. However, all updates were not created equally and will have different levels of impact. Today, Julian breaks down what Google algorithm updates are about. Show Notes Connect With:  Julian Goldie:  Website...

Founder and CEO of Strategic SEO Solutions, Jon Lightfoot, wraps up discussions on practical SEO tips. Google is looking at how and where you are discussed to determine your domain authority. So it’s worth investing the time to build organic relationships with reputable sites for linking purposes. Today, Jon discusses link building and domain authority dos and don'ts. Show Notes Connect With:&nbsp...

Jon Lightfoot, Founder and CEO of Strategic SEO Solutions, discusses practical SEO tips. Typically, when considering lead generation, we focus on traffic volumes and keyword difficulty. However, integrating SEO into your lead generation efforts will deliver lasting results. Today, Jon demonstrates how you can harness SEO for lead generation. Show Notes Connect With:  Jon Lightfoot:  Webs...

Founder and CEO of The Transparency Company, Curtis Boyd, wraps up discussions on fake reviews and the SEO community. Fake reviews are wrong. They mislead consumers, divert traffic from quality businesses and generally don’t bode well for the future of a business. It is easier than ever to report these instances. Today, Curtis talks about how the SEO community can fight fake reviews. Show Notes Co...

Curtis Boyd, CEO and Founder of The Transparency Company, talks about the impact of fake reviews on SEO. Using fake reviews to build your brand will only bring short-term gains. They destroy a business’ reputation, when discovered by your competitors. Local and federal governments have now intervened with large fines and lawsuits. Today, Curtis discusses the consequences of using fake reviews to p...

Curtis Boyd, CEO and Founder of The Transparency Company, talks about the different ways to spot a fake review. For a long time, using fake reviews carried no penalty or consequences. New technology brings with it the opportunity to detect and understand fake reviews from both humans and bots. Today, Curtis discusses how fake reviews are identified.  Show Notes Connect With:  Curtis Boyd...

SEO Lead at ABC TV, Jenn Rourke, wraps up the discussion on SEO media and the required skill set for mastery. Making the transition from eCommerce writing to web content journalism requires that you place EAT at the forefront of your work. It’s about how well you gather information and use your resources. Today, Jenn talks about how you can diversify your skill set in SEO.  Show Notes Co...

Jenn Rourke, SEO Lead at ABC TV, unpacks SEO media and the required skill set for mastery. The digital content space is a very competitive one with many players. Further complicating this process is the pace at which news moves. The intention is always to get Google to notice you. So, today, Jenn sheds light on the process of training large teams on SEO news. Show Notes Connect With:  Je...

Site Strategics’ Owner, Erin Sparks, wraps his discussion about podcast SEO. When thinking about Google SERPs, there are several boxes that SEOs need to check. Google, like the user, is looking for knowledge, expertise, and relevant linking on your site. Today, Erin explores semantic SEO in podcasting. Show Notes Connect With:  Erin Sparks:  Website  //  LinkedIn The Voices of...

Owner of Site Strategics, Erin Sparks, continues discussions on podcast SEO. Visibility is at the forefront of SEO duties. Beyond tuning into your podcast, how do you provide value to consumers? Figuring out how to optimize your podcast site can be a tricky task. Today, Erin explains utilizing interviews for content curation. Show Notes Connect With:  Erin Sparks:  Website  // ...

Site Strategics’ Owner, Erin Sparks looks at the relationship between podcasting and SEO. Podcasts are a unique challenge in the sense that they don’t have a dedicated search engine. Figuring out topics that will appeal to your target audience isn’t the simplest task. Today, Erin lays out the right process for podcast content curation. Show Notes Connect With:  Erin Sparks:  Website &nbs...

Searchmetrics’ VP of Strategy, Tom Wells, concludes discussions on the power of SEO across all marketing channels. In an age where data collection volumes are high, brands need help when trying to understand search data. Currently, tools and companies exist to optimize this process. Today, Tom highlights the use of search data in decision making outside of SEO.  Show Notes Connect With: ...