Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast

This is the 2nd part of a 3-part episode. Joining us is Bill King, Director of Marketing at Frase. Bill and I talked about his experience as a professional poker player and how it relates to being a successful SEO. Today, we're going to continue the conversation, talking a little bit about how he thinks about starting and scaling SEO at startups.  Show Notes Connect With:  Bill...

Welcome to the 1st part of our 3-part episode. Today, we're going to go through the math and the mindset of launching a successful question and answer driven SEO campaign. Joining us is Bill King, Director of Marketing at Frase, which improves SEO and drives conversions by using your website content to answer your visitors' questions. Frase’s AI-powered tools help you easily identify que...

Cindy Krum, Founder and CEO of MobileMoxie, discusses mobile SEO and changes in the 2020s. Since the pandemic, the use of voice search has increased a whole lot. And that means that SEO is also gearing up to evolve once again. Today, Cindy talks about the future of mobile search, including voice and fraggle search. Show Notes Connect With:  Cindy Krum:  Website  //  LinkedIn Th...

Founder and CEO of MobileMoxie, Cindy Krum, talks about mobile SEO and changes in the 2020s. AMP was introduced years ago, but it was only in 2021 that Google switched to mobile-first indexing. But what does that really mean for SEOs? Today, Cindy discusses some of the changes in mobile marketing and technical SEO in the 2020s. Show Notes Connect With:  Cindy Krum:  Website  //&nbsp...

SEO specialist at Searchmetrics, Boris Wartenberg, talks about how to build ‘how-to’ content to help your audience master new skills. Some of your content might be evergreen and some may need an update every now and again. But deciding when and how to optimize is key. So today, Boris shares how you can optimize ‘how-to’ content. Show Notes Connect With:  Boris Wartenberg:  Website  ...

SEO specialist at Searchmetrics, Boris Wartenberg, explains how you can build ‘how-to’ content to help your audience master new skills. It’s all in the data when you want to figure out your ‘how-to’ content. But how do you get your hands on these valuable data and insights? Today, Boris talks about the use of data and making sure you’re finding the right ‘how-to’ content. Show Notes Connect With:&...

SEO specialist at Searchmetrics, Boris Wartenberg, explains how you can build ‘how-to’ content to help your audience master new skills. You want to educate and inform your customer with your ‘how-to’ content. But different industries will call for different formats. Today, Boris talks about how ‘how-to’ content differs among industries. Show Notes Connect With:  Boris Wartenberg:  Websit...

Boris Wartenberg, SEO specialist at Searchmetrics, discusses how you can build ‘how-to’ content to help your audience master new skills. Content comes in many different formats. And sometimes a single content idea can be displayed in multiple formats to reach different types of people. Today, Boris talks about the different types of ‘how-to’ content. Show Notes Connect With:  Boris Wartenberg...

Boris Wartenberg, SEO specialist at Searchmetrics, talks about building ‘how-to’ content to help your audience master new skills. The best type of content eases your customers’ pain points. And ‘how-to’ queries are the most popular searches in Google. So today, Boris explains what is ‘how-to’ content and why it’s valuable to your SEO. Show Notes Connect With:  Boris Wartenberg:  Website...

Jordan Koene, SEO strategist and advisor to Searchmetrics, discusses how you can survive Google’s title updates. It’s been on everyone’s lips since Google started changing titles. But is there really a way for you to create the perfect title that Google won’t change? Today, Jordan talks about title testing your way out of trouble. Show Notes Connect With:  Jordan Koene:  Website  //...

Jordan Koene, SEO strategist and advisor to Searchmetrics, gets into what’s new in the world of Google and eCommerce. Google released a guideline for eCommerce sites. And while the information is not new, it’s left people wondering what it really means for the future. Today, Jordan talks about Google’s suggestions for your eCommerce site. Show Notes Connect With:  Jordan Koene:  Website...

Dmitry Dragilev, founder of JustReachOut.io and CriminallyProlific.com shares his PR expert’s guide to building. Social media is a great tool for exposure and building awareness. So does that mean it has a place in SEO? Today, Dmitry talks about whether or not social media impacts your SEO. Show Notes Connect With:  Dmitry Dragile:  Website  //  LinkedIn The Voices of Search Po...

Dmitry Dragilev, is the founder of JustReachOut.io and CriminallyProlific.com. These companies help businesses get the most out of their PR, without spending the extra cash on a PR firm. Believe it or not, there’s a simple way to blend your PR with your SEO strategy. Today, Dmitry talks about his guide to linked building. Show Notes Connect With:  Dmitry Dragile:  Website  // ...

Tyson Stockton, leading expert SEO consultant and advisor at Searchmetrics, dissects SEO performance for the month of September. We have seen the completion of the page experience update and this is only one factor that affected this past month’s performance. Every industry reacted differently. So today, Tyson talks about who is making moves in the SEO community. Show Notes Connect With:  Tys...

Senior SEO Client Success Manager at Searchmetrics, Cassie Dell gives her advice on how you can kick your content into high gear. You need a good content strategy if you want ro maintain a good rank in SERPs. And that includes making sure your content is up to date. Today, Cassie talks about timing and content updates. Show Notes Connect With:  Cassie Dell:  Website  //  Linked...

Senior SEO Client Success Manager at Searchmetrics, Cassie Dell talks about how you can kick start your content. There’s a lot that goes into outranking your competition. It all boils down to understanding your target and doing your competitive research. Today, Cassie breaks down what you need to know about doing competitive research. Show Notes Connect With:  Cassie Dell:  Website &nbsp...

Cassie Dell is the Senior SEO Client Success Manager at Searchmetrics. So far for Content Strategy Week, she’s discussed how you can get the most out of your content. Your content needs to answer the intent of your keywords to rank for them. Today, Cassie talks about how to understand topic intent. Show Notes Connect With:  Cassie Dell:  Website  //  LinkedIn The Voices of Sear...

Cassie Dell, Senior SEO Client Success Manager at Searchmetrics, is back to talk some more about your content strategy. You have to know your audience to give them what they want. How can you kick your content into high gear? Today, Cassie discusses whether you should be focusing on trending or evergreen content. Show Notes Connect With:  Cassie Dell:  Website  //  LinkedIn The...

Senior SEO Client Success Manager at Searchmetrics, Cassie Dell, discusses how you can kick your content into high gear. Content is a big part of your SEO strategy. And the first step starts with your keywords research. Today, Cassie talks about some of the different ways you can do your keyword research. Show Notes Connect With:  Cassie Dell:  Website  //  LinkedIn The Voices...

SEO and content marketing consultant at Searchmetrics, Tom Wells, is back to wrap up the discussion about the changes in SEO data sources. You have big data and then you have your granular insights. But it can be tricky to balance your focus between the two. Today, Tom talks about big data versus granular insights. Show Notes Connect With:  Tom Wells:  Website  //  LinkedIn The...

SEO and content marketing consultant at Searchmetrics, Tom Wells, continues the conversation about the changes in SEO data sources. Platforms like WordPress and Wix sure make it easier to build a website. But is the trade-off really worth it? Today, Tom discusses the rise of CMS, web builders, and plugins. Show Notes Connect With:  Tom Wells:  Website  //  LinkedIn The Voices o...

Tom Wells, SEO and content marketing consultant at Searchmetrics explains the changes in SEO data sources. Technology has improved over the years to help us build better websites. But as we rush to optimize, it’s not helping out overall web performance. Today, Tom talks about the state of web performance in 2021. Show Notes Connect With:  Tom Wells:  Website  //  LinkedIn The V...

Jordan Koene, SEO strategists at Searchmetrics discusses Google’s move to start changing your titles. Your title was one of the only elements webmasters and marketers had full control of. So you can understand the uproar from the community when titles started to change. Today, Jordan dissects the impact of Google’s title changes and what your response should be. Show Notes Connect With:  Jord...

Jordan Koene, SEO Strategist at Searchmetrics shares his thoughts on building an SEO tool specifically for podcasters. Verticalized search engines are very popular right now. And with Google claiming control of your titles, it’s the best time for an idea like this. Today. Jordan talks about what it would take to build an SEO tool to help podcasters choose the best titles. Show Notes Connect With:&...

Product Director for Two Octobers, Noah Learner explores and discusses SEO tools. As an SEO, you can understand the concept of weaving multiple tools together to create an effective process. There are a lot of moving parts when it comes to grabbing data and analyzing it. Today, Noah explains why Google Search Console’s API is an important tool for SEOs. Show Notes Connect With:  Noah Learner:...