Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast

Billy Watts, Senior SEO Strategist at Homes.com, talks about where enterprise SEO belongs in the organization. While it’s more common for SEO to be integrated into the marketing department in an organization, Homes.com has integrated their SEO and product teams. Similar to Homes.com, many other large websites have been trending toward integrating SEO with product teams. Today, Billy discusses whet...

PreVisible Co-Founders, Tyson Stockton and Jordan Koene, guest host SEO Education Week and discuss SEO recruiting. What you invest in a new hire ultimately dictates their development in a given role. When onboarding new SEOs, the first two weeks are critical to ensuring your new hire not only meets the job description, but exceeds it. Today, Jordan and Tyson discuss onboarding. Show Notes Connect...

PreVisible Co-Founders, Tyson Stockton and Jordan Koene, guest host SEO Education Week and discuss SEO recruiting. It’s impossible for HR to find the right SEO candidates for your company without providing the right tools for assessment. Furthermore, in today’s competitive market, a drawn out interview process could cost you the best candidates. Today, Jordan and Tyson discuss valuing SEO candidat...

PreVisible Co-Founders, Tyson Stockton and Jordan Koene, guest host SEO Education Week and discuss SEO recruiting. There many different channels you can use to find your next set of SEO talent. Today however, as media evolves, your outreach has to go beyond traditional methods. In this episode, Jordan and Tyson discuss SEO recruitment channels. Show Notes Connect With:  Tyson Stockton & J...

PreVisible Co-Founders, Tyson Stockton and Jordan Koene, guest host SEO Education Week and discuss SEO recruiting. SEO job descriptions should be appealing and help the prospect to connect with the role. If your SEO job descriptions don’t sell the position well, you’re likely to miss out on the right candidates. Today, Jordan and Tyson discuss the right way to create SEO job descriptions. Show Not...

PreVisible Co-Founders, Tyson Stockton and Jordan Koene, guest host SEO Education Week and discuss SEO recruiting. Today’s SEO needs to be a strategic problem-solver. However, every company’s needs are different, and there are a few things you need to consider when hiring for the SEO position. Today, Jordan and Tyson talk about selecting the right SEO for your organization. Show Notes Connect With...

Jordan Koene, PreVisible CEO and Co-Founder, discusses breaking SEO news. In the last two years, many people have walked away from corporate America for a less stressful pace of life. This trend has led to an increase in SEO consultants and left companies struggling to find SEO talent that aligns with the business’ needs. Today, Jordan talks about The Great SEO Resignation. Show Notes Connect With...

Jordan Koene, PreVisible CEO and Co-Founder, discusses breaking SEO news. Over the years, Google’s algorithms have grown more sophisticated in their understanding of good and bad backlinks. While backlinks have always been a gray area for SEO, recent responses from them indicate that the assessment of a site’s backlinks goes way beyond quantity. Today, Jordan talks about the state of backlinks. Sh...

Jordan Koene, PreVisible CEO and Co-Founder, discusses breaking SEO news. Recently, we’ve seen Google shift its approach to the release of updates. Whereas older updates would have taken place within the same week, the spring and summer updates indicated that Google is committing to gradually implementing smaller updates, over longer periods of time. Today, Jordan talks about Google's May algorith...

Geoff Atkinson, Founder and CEO of Huckabuy, talks about structured data and how to deal with Google's algorithm. Black hat and unethical SEO tactics will only fool Google’s algorithms for so long. Likewise, an SEO strategy focused on solely short term gains is bound to fall when one of Google’s many algorithm updates come knocking. Today, Geoff discusses post-algorithm update site evolution. Show...

Geoff Atkinson, Founder and CEO of Huckabuy, talks about structured data and how to deal with Google's algorithm. Zero-click search numbers continue to rise and Google shows no signs of stopping optimization for them. People want instant answers and optimizing your site to satisfy user search queries positions you for success in the world of zero-click searches. Today, Geoff discusses using struct...

Andrew Shotland, Local SEO Guide CEO and SEO consultant, discusses domain cannibalization. Sometimes, a big dip in SEO performance of a website just requires a one minute fix, while other instances will take you down rabbit holes. Ultimately, figuring out how to turn that performance around begins with understanding how Google values your website. Today, Andrew talks about how you go from tanked t...

Andrew Shotland, Local SEO Guide CEO and SEO consultant, discusses domain cannibalization. As SEOs, the majority of our time is spent figuring out what the problem is, and doing so creatively. When we are working with enterprise brands, we must consider not only how our own domains compete with each other, we must consider how search engines analyze them as well. Today, Andrew talks about multi-do...

Brian Piper, Director of Content Strategy and Assessment at the University of Rochester, talks about higher education’s take on SEO. Tracking the impact of SEO is crucial to evaluating the effectiveness of an initiative. For larger organizations, individual strategies must be tracked according to the different initiatives they’re meant to support. Today, Brian discusses tracking the impact of SEO....

Brian Piper, Director of Content Strategy and Assessment at the University of Rochester, talks about higher education’s take on SEO. By nature, higher education is extremely siloed with everyone focusing on their specific goals. Through SEO education, seeking out opportunities for crosslinking and cross promoting, large organizations can begin to see an overall increase in organic traffic. Today,...

Brian Piper, Director of Content Strategy and Assessment at the University of Rochester, talks about higher education’s take on SEO. SEO is not often considered when institutions approach the process of building brand awareness. The University of Rochester took the opposite approach to increase their organic traffic as a result. Today, Brian explores how higher education thinks about SEO and conte...

PreVisible Co-Founders, Tyson Stockton and Jordan Koene, guest host SEO Education Week and dive into SEO for executives. SEO isn’t a standalone activity and requires buy-in from functions like marketing, product, engineering, etc to be successful. This success depends on how well leaders can showcase the importance of SEO across those teams while identifying the levers that will drive growth. Toda...

PreVisible Co-Founders, Tyson Stockton and Jordan Koene, guest host SEO Education Week and dive into SEO for executives. At the organizational level, SEO doesn't operate within silos and several other departments and stakeholders play a vital role in achieving SEO success. Executives must be able to assess and identify these pain points and limitations in order to make the most profitable investme...

PreVisible Co-Founders, Tyson Stockton and Jordan Koene, guest host SEO Education Week and dive into SEO for executives. There’s often a misconception amongst those outside of SEO that SEO is a free source of traffic. It’s up to SEOs and those that manage SEO functions to recognize that SEO is able to bring a lot of value to an organization, but it requires investment for successful scale and grow...

PreVisible Co-Founders, Tyson Stockton and Jordan Koene, guest host SEO Education Week and dive into SEO for executives. Measuring the impact of SEO creates unique challenges due to the way that the channel grows. As a result, many SEOs struggle to secure buy-in from clients and executives, when showcasing their initiatives and reporting on their progress. Today, Jordan and Tyson discuss goal sett...

PreVisible Co-Founders, Tyson Stockton and Jordan Koene, guest host SEO Education Week and dive into SEO for executives. As an SEO, your growth and success depend on whether executives are able to recognize the value you create for the organization. While ambiguity around many of the decisions you make is a given, clearly outlining and communicating around the KPIs you're measuring can build trust...

Andrew Eagar, Directive Consulting’s Director of SEO, talks about agency SEO. A lot of enterprise brands struggle with creating content that is both specific and relevant to their brand at scale. The challenge for brands that lean towards the technical side is finding capable writers who understand the brand enough to represent its ideas effectively in writing. Today, Andrew discusses how to hire...

Andrew Eagar, Directive Consulting’s Director of SEO, talks about agency SEO. The level of execution and project management required for enterprise brands greatly differs from what’s required for non-enterprise brands. So, if an SEO agency is unable to account for and explain what they’re doing to drive SEO results, they’re probably not the agency your enterprise brand should be working with. Toda...

Andrew Eagar, Directive Consulting’s Director of SEO, talks about agency SEO. In the B2B SaaS space, companies have high goals to achieve and the slow approach to SEO just won’t cut it. Instead, they need SEO strategies that will ensure their brands show up as much as possible on the first page of Google. Today, Andrew discusses B2B SaaS SEO plans. Show Notes Connect With:  Andrew Eagar:&nbsp...

Holly Miller Anderson, Lead SEO Product Manager at Under Armour, talks about SEO product management. A career in SEO management is a great foundation for transitioning into the SEO product manager role. To start the process, you can shadow product managers in your company to get a first-hand account of their experiences and the skills they possess. Today, Holly shares the resources and steps for i...