Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast

Holly Miller Anderson, Lead SEO Product Manager at Under Armour, talks about SEO product management. SEO managers don’t often have direct access to dev teams due to lack of resources. By contrast, the SEO product manager role is a hybrid of the SEO and product manager roles, and partners with the right teams to drive SEO implementation. Today, Holly discusses the role of the SEO product manager. S...

Amanda Milligan, Head of Marketing at Stacker, explores maximizing the reach and impact of your content. It simply isn’t enough to just create a piece of content, send it off to a journalist, and expect that they’ll republish it. To build authority and actually compel them to republish your content, it needs to be compelling and valuable to the publisher and their audience. Today, Amanda discusses...

Amanda Milligan, Head of Marketing at Stacker, explores maximizing the reach and impact of your content. Content syndication means many things in many different circles, but its power cannot be ignored. In the content marketing world, getting your content republished by reputable publications is a big authority signal to both consumers and Google. Today, Amanda discusses the power of content...

Amanda Milligan, Head of Marketing at Stacker, explores maximizing the reach and impact of your content. Often, our approach to link building is just to try to secure as many links as possible in an effort to build credibility and authority. However, link building really boils down to quality over quantity, and getting cited by the right publication is a step in the right direction towards buildin...

Austin Armstrong, Co-Founder & CEO of Sociality Pro, discusses social media's relationship with search. When you’re looking for organic, fast and cost-effective ways to grow your brand’s visibility online, Google can no longer be the only focus. While it can take up to a year to see any significant growth results from organic SEO, social media platforms like TikTok offer great opportunities to...

Austin Armstrong, Co-Founder & CEO of Sociality Pro, discusses social media's relationship with search. The difference between TikTok and social media platforms like Instagram and Facebook boils down to its algorithm. TikTok’s algorithm focuses on reaching new audiences, and companies that joined the platform are enjoying massive organic growth. Today, Austin talks about TikTok for SEO. Show N...

Ben continues the chat with Justin Abrams and Michael Rispoli, the co-founders of Cause Of A Kind. Find out all you need to know about building an SEO agency. What position does SEO already hold in your company? Today Ben, Justin, and Michael talk about using SEO as the digital epicenter and voice of the customer. Show Notes Connect With:  Justin Abrams & Michael Rispoli:  Website &n...

Ben is joined by Justin Abrams and Michael Rispoli, the co-founders of Cause Of A Kind. Where should SEO sit in your business? And what does it take to build an SEO agency? Today, Ben, Justin, and Michael discuss the importance of having an SEO-first developer mentality. Show Notes Connect With:  Justin Abrams & Michael Rispoli:  Website  //  LinkedIn The Voices of Search P...

Dale Bertrand, President of Fire&Spark, talks about technical changes that impact your SEO performance. Securing a spot at the top of the search results isn’t just about optimizing product and category pages. For eCommerce sites, building domain authority boils down to purpose-driven SEO campaigns that align with your brand and enable content partnership outreach opportunities. Today, Dal...

Dale Bertrand, President of Fire&Spark, talks about technical changes that impact your SEO performance. When people start doing SEO and optimizing product pages, blogging is usually the go-to for content generation. Fortunately, there are a myriad of other interesting ways to approach content creation that address the need for unique content, without having to create tons of unique content. To...

Dale Bertrand, President of Fire&Spark, talks about technical changes that impact your SEO performance. Google’s algorithm has become alarmingly astute at understanding user intent and matching the right content to that intent. In an effort to continue driving business results as Google’s algorithm updates increase in frequency, SEOs must focus on serving customer needs first. Today, Dale disc...

Jordan Koene, Co-Founder and Education Partner at PreVisible, dives into breaking SEO news. When AMP came into existence, tech leaders criticized it believing that it was Google’s way of dictating how websites are built. Eight years later, AMP pages no longer receive preferential treatment in Google search results, and Google seems to have acknowledged that they’ll never get an entire web to...

Jordan Koene, PreVisible CEO and Co-Founder, discusses SEO news. Audio has always taken a backseat to video, images, and maps on the SERP. As audio becomes a mainstream source of information for consumers, the potential for audio advertising is just one of the many reasons for Google to prioritize audio content. Today, Jordan talks about how Google might handle audio SEO.  Show Notes Con...

Jordan Koene, Co-Founder and Education Partner at PreVisible, dives into breaking SEO news. Google’s latest standalone product reviews update is testament to the fact that they’re on a mission to get ‘sound purchasing advice’ in front of their billions of users. Much like Google’s core updates, Google advised that this aims to rank content that demonstrates expertise and insight beyond what’s prov...

John Pagilo, Digital Marketing Manager at Flyte New Media, talks about local SEO and Google My Business. We’ve seen Google making the big shift towards keeping users on their search results page by any means necessary. If you haven’t yet taken advantage of Google posts, questions and answers, and the messaging feature, you run the risk of being overlooked by both users and Google. Today, John disc...

Tyson Stockton, PreVisible Co-Founder and Education Partner, discusses players making moves in the SEO community. From Elon Musk’s purchase of Twitter to Google’s recently completed product review update, SEO performance was greatly impacted this month. While Instagram was able to escape most of the damage from the Google update, online learning websites were not so lucky. Today, Tyson talks about...

Farzad Rashidi, Lead innovator and Co-Founder at Respona, talks about connecting your content and linking strategies. As far as Google’s ranking factors go, backlinks could arguably be considered the most important one. Beyond building high quality pieces of content, SEOs must create and cultivate relationships that maximize domain authority for all parties involved. Today, Farzad discusses g...

Farzad Rashidi, Lead innovator and Co-Founder at Respona, talks about connecting your content and linking strategies. Many companies mistakenly spend way too much money pursuing keywords that do not move the needle for their business. Ultimately, ranking favorably on Google search results requires targeted backlinks to ensure your content gets maximum visibility. Today, Farzad discusses finding ke...

Dan Taylor, Head of Research and Development at SALT.agency, discusses technical SEO. Content should enable consumers to better forecast their own experience and consumption of a product or serviceFor SaaS companies especially, monthly and yearly subscriptions depend on getting consumers excited about potential user experiences. Today, Dan talks about creating a better user experience via forecast...

Dan Taylor, Head of Research and Development at SALT.agency, discusses technical SEO. Large businesses, in operation for a number of years, in the offline sphere, don't necessarily go through the ideal digital transformation stage. Typically, they end up having multiple websites on multiple platforms that still need to communicate with one another. Today, Dan talks about edge SEO and utilization o...

Dan Taylor, Head of Research and Development at SALT.agency, discusses technical SEO. Optimizing your website to rank internationally is an entirely different ballgame from usual ranking practices. It is especially important to pay attention to link building and optimize URLs and content for region intent. Today, Dan explores the process of debugging complex canonical issues. Show Notes Connect Wi...

PreVisible Co-Founders, Tyson Stockton and Jordan Koene, guest host SEO Education Week and dive into technical SEO. Setting proper expectations is critical when dealing with a variety of stakeholder groups. In enterprise organizations, understanding how to communicate and leverage reports with these different groups will make or break your technical SEO cause. Today, Jordan and Tyson discuss stake...

PreVisible Co-Founders, Tyson Stockton and Jordan Koene, guest host SEO Education Week and dive into technical SEO. If your partners, leaders, and clients don’t have a firm grasp on general SEO principles, convincing them to do things for technical SEO won’t be easy. If you find yourself having to explain how search engines work repeatedly, you may have an SEO education problem. Today, Jordan and...

PreVisible Co-Founders, Tyson Stockton and Jordan Koene, guest host SEO Education Week and dive into technical SEO. When you’re in the planning process of a technical SEO strategy, several boxes need to be checked. But the most critical one of all is creating feedback loops to keep all involved parties on track and in the know. Today, Jordan and Tyson discuss executing on a technical SEO strategy....

PreVisible Co-Founders, Tyson Stockton and Jordan Koene, guest host SEO Education Week and dive into technical SEO. To achieve success within technical SEO, proficiency in a number of hard skills is a must. If you’re unable to understand things like core web vitals, you’re unlikely to identify where the opportunities live within technical SEO. Today, Jordan and Tyson discuss the hard skills r...