Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast

Noah Learner is the Product Director for Two Octobers, a company dedicated to helping marketers achieve extraordinary results. It’s a common thing for SEOs to start out in a different field but find their way right here. The same is true for Noah, who started out working in a bicycle shop. Today, Noah talks about SEO tools and how to find your place in the SEO world.  Show Notes Connect With:...

Product advisor, technical SEO, and brand ambassador at Ahrefs, Patrick Stox continues the conversation about the role of technical SEO. Both technical and analytical skills are needed in SEO. But analysts are the ones who interpret the data. Today, Patrick discusses the technical SEO skills that you actually need.  Show Notes Connect With:  Patrick Stox:  Website  //  Lin...

Patrick Stox is a product advisor, technical SEO, and brand ambassador at Ahrefs. When it comes to SEO, your focus is around getting that content to rank. But what do you do if your best piece of content keeps on getting outranked? Today, Patrick talks about how you can get your content to rank faster.  Show Notes Connect With:  Patrick Stox:  Website  //  LinkedIn The Voi...

Patrick Stox is a product advisor and technical SEO at Ahrefs. Patrick also wears the hat of brand ambassador for the company. Your SEO strategy is integral to the success of your business online. Today, Patrick shares experience and recommendations about how you should be prioritizing your SEO efforts.  Show Notes Connect With:  Patrick Stox:  Website  //  LinkedIn The Vo...

Sebastian Edgar, Global SEO Lead at Square, discusses how to build and manage an enterprise SEO team. Hiring an SEO team is the right solution for any company looking to build and scale its SEO efforts. It can remove the expense of hiring an SEO agency and give you full control over your SEO, but there are instances where agencies can be leveraged by companies looking to build in-house SEO teams....

Sebastian Edgar, Global SEO Lead at Square, discusses how to build and manage an enterprise SEO team. When it comes to managing and developing the individuals within an SEO team, managers have a lot of work to do. Especially in cases where team members are working in other parts of the world, managers have to find that balance to ensure everyone is included and has all the tools for productivity....

Senior international SEO lead for Rise At Seven, Lidia Infante, talks in detail about the proper approach to SEO internationalization. There are many technical and non-technical things to consider when going international. And each one is important to your success. Today, Lidia discusses some of the technical factors you should consider when internationalizing your SEO.  Show Notes Connect Wi...

Lidia Infante is a senior international SEO lead for Rise At Seven. As your business grows you’ll want to branch out into other markets. But first you must take time to do your market research and learn how SEO works there. Today, Lidia shares 5 non-technical factors that make a difference in your international SEO success.  Show Notes Connect With:  Lidia Infante:  Website  //...

Jordan Koene, PreVisible CEO and Co-Founder, discusses a new Google SERP feature. Once again, Google is changing the SERP with the addition of a new SERP element. Ultimately, we’re seeing very interesting applications of Google artificial intelligence and possibly even glimpses of Google’s personality. Today, Jordan talks about Google's new SERP pros and cons feature. Show Notes Connect With:&nbsp...

Jordan Koene, PreVisible CEO and Co-Founder, discusses podcast SEO. Unlike Apple and Spotify, Google has been a laggard when it comes to the podcast landscape. While it’s evident that podcasts aren’t likely to be prioritized immediately, there could potentially come a time when podcasts are monetized through the Youtube app. Today, Jordan talks about whether podcast SEO is actually a thing. Show N...

Jordan Koene, PreVisible CEO and Co-Founder, discusses a new search engine. Most search engines being created nowadays are very targeted, opting to focus on a specific category or product search. However, Ahrefs has created a search engine that is fully functional and non-specific, but will it be able to compete with Google? Today, Jordan talks about Ahrefs’ new search engine, ‘Yep’. Show Notes Co...

Craig Harkins, Director of SEO and Content at CoStar, discusses scaling your enterprise SEO team to support both product and content. When SEO and content are under marketing, there can be some difficulty getting SEO recommendations implemented. However, when they are under product, it becomes a lot easier to work directly with developers to drive the ideal user experience. Today, Craig dives into...

Craig Harkins, Director of SEO and Content at CoStar, discusses the evolution of SEO career development. We’ve gotten to the point where we know that SEO has to be a part of product management. However, unlocking SEO growth on enterprise sites requires matrix management skills as it involves working with various partners across the organization to prioritize SEO. Today, Craig dives into caree...

Ben meets with Deepak Shukla, the founder of London-based SEO agency, Pearl Lemon to talk some more about link building. Link building is an important part of your SEO arsenal. So how can you ensure that you get consistent and high-quality links? Today, Deepak talks to Ben about some free resources that will generate 10 high-quality links for you per month.  Show Notes Connect With: Deepak Sh...

Deepak Shukla, the founder of London-based SEO agency, Pearl Lemon, chats with Ben about content. Your content is how you relate with your target audience. How much content are you currently putting out there? Today, Ben and Deepak discuss how you can scale your content team to produce 50 blogs per month.  Show Notes Connect With: Deepak Shukla:  Website  //  LinkedIn The Voice...

Ben meets with Deepak Shukla, the founder of London-based SEO agency, Pearl Lemon. We want to outrank our competitors. That’s why we invest so much in our SEO strategy. Today, Ben and Deepak discuss coat-tail link building.  Show Notes Connect With: Deepak Shukla:  Website  //  LinkedIn The Voices of Search Podcast :  Email  //  LinkedIn  //  Twitter Be...

Joe Ford is the Head of SEO for full-service digital marketing agency, Organic. There is now a welcomed overlap between your UX team and your SEO team. And based on the path that Google has been on, this is the way to get the best results out of your website. Today, Joe discusses goal alignment with your partners in user experience.  Show Notes Connect With:  Joe Ford:  Website &nbs...

Joe Ford is the Head of SEO for Organic. Organic is a full-service digital marketing agency based in England. SEO and UX work together, for a better experience both internally as you get the site ready and externally when it’s live to your customers. Today, Joe talks about teaming up with your UX team to make impactful changes in SEO.  Show Notes Connect With:  Joe Ford:  Website &n...

Ben continues the discussion with Michelle Robbins, senior director of data and analytics at Clearlink, about data and SEO. The changing landscape of SEO affects your data. Focusing on your bottom line and getting used to change is how you attain success in SEO. Today, Ben and Michelle talk about the importance in SEO of building a brand.  Show Notes Connect With: Michelle Robbins:  Webs...

Michelle Robbins, senior director of data and analytics at Clearlink, stops in for a second day to discuss data with Ben. Data will always be changing because SEO and search continues to evolve. How should you approach data in such a volatile environment? Today, Ben and Michelle talk about pivoting in a constantly changing SEO environment.  Show Notes Connect With: Michelle Robbins:  Web...

Ben chats with Michelle Robbins, the senior director of data and analytics at Clearlink. For a lot of people in search, data is everything. Or at least it makes up a great chunk of what you work with on a daily basis. Today, Ben and Michelle discuss the problem with data.  Show Notes Connect With: Michelle Robbins:  Website  //  LinkedIn The Voices of Search Podcast :  Ema...

Tyson Stockton, PreVisible.io Co-Founder and Education Partner, looks at the trends behind SEO’s biggest movers, shakers, and slackers in June. Google released a core algorithm update at the end of May which led to a lot of volatility in websites. In the case of video websites, we saw significant movement, as Google’s understanding of video content increased. Today, Tyson explores this month’s SEO...

Tyson Stockton, PreVisible.io Co-Founder and Education Partner, looks at Google's May and June core algorithm update. As technology and devices have improved over the years, we now have more options than ever in terms of viewing videos. Google noticed this increase in the consumption of video content and set out to serve users the best results through their latest core algorithm update. Today, Tys...

Jordan Koene, PreVisible CEO and Co-Founder, discusses Google algorithm updates. The early part of May saw copious amounts of volatility around search results and rankings. Then, on May 25th, 2022, Google announced the release of their May 2022 broad core update, and essentially confirmed the suspicions of the SEO community. Today, Jordan talks about Google's latest core algorithm update. Sho...

David Bell, Co-Founder and Consulting Partner at PreVisible, talks about operational SEO. When you start out doing SEO for a smaller website, you’re essentially the master of your own ship and you’re not answering to many stakeholders. But, at the enterprise level, you’re expected to win stakeholder buy-in for SEO initiatives and find mutual ground with stakeholders on those initiatives. Today, Da...