Voice Marketing with Emily Binder

We are moving toward ambient computing, including voice AI. We will solve our clients' and customers' problems better using technology. You can start today. Book a consultation at emilybinder.com/call. Hosted on Acast. See acast.com/privacy for more information.

Are you making decisions using motivated reasoning? Fake news isn't meant to change minds; beliefs are hard to change. Fake news amplifies beliefs people already have. Social media fans the flames. Plus more ideas from Annie Duke. Hosted on Acast. See acast.com/privacy for more information.

Noise pollution harms productivity, with a recent study showing a 5% decrease in attention and working memory. Lower income neighborhoods suffer the most. Garden and lawn equipment emit high levels of carbon monoxide and noise pollution. Be a good neighbor and grab a rake, burn some calories, and stop the noise pollution! Plus more tips for limiting landscaping pollution. Leaf blowers were created...

Podcasting is still mostly operating in a Web 2.0 way. It needs to be voice interactive to reach its full potential. Some podcasts have begun doing this with custom voice experiences, where you can browse episodes by asking the voice assistant for a certain topic or guest name. Indexing is just beginning and it will be hands-free. We are podcasting inside of a limited medium: the RSS feed. We're m...

Tech tip: use the free Mac desktop app CopyClip so you never lose copied text again. This little tool saves me hours each year. The free open source PC version is Ditto for Windows. Hosted on Acast. See acast.com/privacy for more information.

Don't let enthusiasm override logic. Embarrassing as they may be, here are three things I learned (really, re-learned) in building my 'Rona startup: WealthVoice.ai. Tips for hiring, checking references, picking tools and systems, having your "Hit by a Bus" failsafe, and documentation. Hosted on Acast. See acast.com/privacy for more information.

What are the three principles of Design for Delight, Intuit's famous approach to design thinking and great products like Quickbooks and TurboTax? Example: to test the idea that selling multiple user seats at once was optimal, the Intuit team suggested changes to the script used in the call center. "They then ran some quick tests right then, on the fly, with call center staff, customers, and prospe...

Stripe is a sexy fintech brand but good old Quickbooks wins in at least one way. Don't get tricky with the UX: don't mislead people. Hosted on Acast. See acast.com/privacy for more information.

Do you realize that LinkedIn is just like your high school cafeteria? We're doing it all over again. Do you feel like you check some of your personality at the door when you put on your work hat? What aspects of ourselves should continue to be separate from our business lives? The personal/professional divide has diminished in the last fifteen years especially with greater use of social media and...

Is there a downside to slang and the trend of hyperbole (exaggeration) in our everyday language? HuffPost books and culture writer Claire Fallon rounded up the 12 words that have been so overused they really don’t mean anything anymore: "unique, awesome, amazing, totally, basically, incredible, really, very, honestly, absolutely, unbelievable." Once powerful words like "epic" or "awesome" or "amaz...

Yesterday I talked about what set 2020 up to be a year that accelerated digitation of business, namely for financial services. The topic was inspired by a 2021 expert marketing predictions roundup just published on wealthmanagement.com by my friend Robert Sofia, CEO of Snappy Kraken (an early WealthVoice customer by the way). It was hard to choose only five but here are some of my favorite fellow...

To say that 2020 was volatile would hardly capture the financial and emotional roller coaster that we just experienced. Business was forced to become totally digital virtually overnight. What's next for marketing as we come out of the pandemic and reemerge into physical gatherings again? Snappy Kraken CEO Robert Sofia published 36 marketing expert predictions at wealthmanagement.com . I was happy...

Why do we have higher expectations for a podcast audience size than for Instagram Stories? Let's get realistic and measure what really counts. Do you worry your audience is "too small"? What anchoring effect might be at play here? Reframe your idea of success in content creation, whether it's a podcast, blog, or social. Vanity metrics such as number of followers are so 2007. P.S. Thank you to my f...

Voice marketing is more like social media and communications than advertising or direct response. Hosted on Acast. See acast.com/privacy for more information.

If we’d experienced a COVID-19 type of pandemic even one decade ago, the outcome would have been far worse. The infrastructure didn’t simply exist to allow most information workers to work from home. We got lucky with the timing on a pandemic which was never an if, but a when. It won't be the last pandemic, but next time we'll be better prepared. Hosted on Acast. See acast.com/privacy for more inf...

Your attention and time are your most precious commodity. Think about your conversations and your media diet. These are your inputs and they inform your outputs. Dasarte Yarnway tweet: https://twitter.com/dasarteyarnway/status/1343219771798679554?s=21 Hosted on Acast. See acast.com/privacy for more information.

How Whitney Cummings responded to fans criticism of her habit of interrupting and "bullying" guests. (She did a great job.) Quality constructive criticism: we need it. Tweet me @emilybinder with your feedback on this show, or leave a review on Apple Podcasts or our Alexa Skill - just search for Voice Marketing with Emily Binder or visit emilybinder.com/briefing for links. Hosted on Acast. See acas...

Because I would never ask you to watch a 30-minute Zoom panel recording. Check out YouTube.com/emilybinder or IGTV @beetlemoment for short highlight videos with clips from MadConNYC 2020: "From Alexa to Siri: What Brands Need to Know About Voice Marketing". Start here : 3 expert takes on what your business must understand about voice technology and smart speakers: https://youtu.be/m4Hyjv0nn3M Host...

Does anyone really need 2 new pairs of leggings a month? Let's talk about monthly recurring revenue and rundles (recurring revenue bundles, as Scott Galloway coined the term). Hosted on Acast. See acast.com/privacy for more information.

PPC ads and organic social media. Push vs pull. Brand voice and long game. Don't put all your eggs in one basket. Content marketing matters and is ultimately less expensive than running ads. Hosted on Acast. See acast.com/privacy for more information.

Clips, clips, clips rule the world. Sound byte culture. Good or bad, or not the point? Focus not on growing you audience but on getting the right audience. Hosted on Acast. See acast.com/privacy for more information.

Voice search, voice SEO, and more. Book a consultation at emilybinder.com/call. Hosted on Acast. See acast.com/privacy for more information.

Hearing is the fastest of our senses. We process sound in .05 seconds, which is 10 times faster than the blink of an eye. In other words, you would have processed that last sentence faster if I said it to you, versus reading. It all began with your mother's voice in the womb: this was your first sensory experience, and her voice imprinted on you for life. Your voice creates connection and trust wi...

Hear the best concept from episode 740 of Six Pixels of Separation with Mitch Joel and guest Jonah Berger. Hosted on Acast. See acast.com/privacy for more information.

You're not the hero. Hosted on Acast. See acast.com/privacy for more information.