Voice Marketing with Emily Binder

Your attention is the most valuable asset you have. Your eyes and ears are coveted by advertisers, who are the customers of social media platforms (you're the product). This concept isn't new. Why is attention on platforms like Instagram while old media companies are struggling, and how can you use this to better your own marketing? Hosted on Acast. See acast.com/privacy for more information.

When should you upload native video content to a social platform vs link to a YouTube video? It depends on your goals: growing a YouTube channel vs driving engagement on Twitter, LinkedIn, or Facebook. I explain my top tips to get monetized on YouTube - based on experience of going from a handful of watch hours to almost the 4,000 required watch hours within a year. Also: why videos are longer tha...

Just dropped a new video podcast with Dasarte Yarnway all about voice marketing, reaching your audience or clients, and WealthVoice. Check it out here at grow.altruist.com . Follow him on Twitter @dasarteyarnway - incredible person, will put "Onwards to Greatness" in your feed daily (IYKYK). Skip to the YouTube video of the podcast interview here or search on YouTube: "Voice marketing is no longer...

Keep it simple. Voice stats on use from 2019 and 2020 by age group and type of query / command on a voice assistant - it's still music, news, and weather primarily. And that's just fine. Design for it. News = updates. Give people quick ones. That's the use case right now and it's perfect. Hosted on Acast. See acast.com/privacy for more information.

This is the audio output from a video I put out on Twitter the other day - kinda quick and dirty but trying something new by sharing this type of content here. This briefing talks about the power of bite size updates (whether you do it on WealthVoice.ai or not, I don't care. Just be a human being before you're a brand.) Hosted on Acast. See acast.com/privacy for more information.

Why is Microsoft Office still a thing when Google has superior, agnostic, free cloud based word processor, spreadsheet, and slide deck programs in Google Drive? The network effect. Plus, examples of other companies whose success grows as the number of users grows (like Slack - huge). Plus: Podcasters be asking for reviews all wrong. Here's how you should do it. Oh and please rate and review my sho...

Hearing the advice feels almost as good as making the change. We are addicted to advice. The drug is a promise of better selves. -- And all about Morning Pages. Hosted on Acast. See acast.com/privacy for more information.

There's a 70% chance that a visitor won’t come back to your site once they leave. Don’t run ads if your website is not converting properly. I hope your conversion rate is at least 2 to 5% if you are paying money to have people visit your site and take some action like purchasing something or booking a call. Hosted on Acast. See acast.com/privacy for more information.

Joy is how your brand should be. Let's talk about how we discover new music: it has completely changed and the playing field is more level than ever thanks to Spotify, SoundCloud, and social media. Find out why I love Joy Oladokun, the indie Spotify artist with over 1.2 million followers whose song "Breathe Again" was featured in a pivotal scene of Hulu's "This is Us". Joy records in her second fl...

Clubhouse is using the network effect as well or better as Facebook initially did. Plus, two highlights from Seth Godin's latest Akimbo podcast about Clubhouse and why Clubhouse effectively uses two factors that motivate all humans: Affiliation and Status. Follow me on Clubhouse: @emilybinder. Hosted on Acast. See acast.com/privacy for more information.

Onramp Invest is building the most disruptive innovation in financial services since the launch of the ETF. Seamless, secure, compliant access to Bitcoin and other digital assets. CEO Tyrone Ross is a boss and an inspiring and delightful man whose passion is undeniable. He's known as the voice for the voiceless. His endeavors are many (Human Advisor, Learn to Money, his Coindesk podcast, Onramp In...

Update on the winter storm from here in Austin, Texas. Hosted on Acast. See acast.com/privacy for more information.

Why I use Brave browser. Download it free at brave.com. Not sponsored. Hosted on Acast. See acast.com/privacy for more information.

Hear the difference between a voice memo recording on iPhone 12 Pro vs the Blue Yeti. See my favorite podcast equipment - product review blog post here or YouTube video here (search for the video "EASY Video Podcasting - Best Audio and Camera Gear (Zoom Friendly)"). Hosted on Acast. See acast.com/privacy for more information.

Is personal brand personal or professional? The line is blurring. Here's what you should know. What to do if you want a successful personal brand. You don't have to post like Gary Vee. Start where you are. Warning: there is no quick road to success here. It takes years to build trust. Hosted on Acast. See acast.com/privacy for more information.

Public vs Robinhood. Public's marketing is phenomenal. Let's talk about the classic brand exercise: where are you on the spectrums of elite vs. mass appeal (Chanel vs H&M), or serious vs playful (State Farm vs Geico)? And my hero Cathie Wood, head of the ARK ETFs, featuring flagship fund ARKK which is the best performing growth fund on the market. Here's what Cathie and billionaire Chamath Pal...

What's the parallel between bells ringing when you win at a slot machine and the confetti during stock buys in Robinhood? Let's talk about sonic branding, the brain, and investing. Hosted on Acast. See acast.com/privacy for more information.

Hear why Amazon's Choice was carefully named "Choice" and how it relates to voice shopping on Echo smart speakers (since 2015). This is about a 25% bump in sales for sellers on Amazon. But what problems does the Amazon's Choice badge come with? Subscribe free to this show anywhere you get your podcasts at  emilybinder.com/briefing Hosted on Acast. See acast.com/privacy for more information.

Retail is a far larger business than media or telecom. U.S. 2016 market size: Retail: $24 trillion Telco: $1.4 trillion Media: $602 billion What are the trends impacting retail today and in the next 5-10 years? Let’s glimpse shopping in 2027. Stats via 2016 US Retail Industry Overview Hosted on Acast. See acast.com/privacy for more information.

Keep it simple. People can’t speed read with voice. Designing for voice - conversational design - talk about yourself less. Hosted on Acast. See acast.com/privacy for more information.

Content lessons you should take from the wild success of TikTok's 60-second max length. Don't create for the algorithm or search engine; create for the viewer, reader, or listener. Don't waste time on a lengthy intro, just get to the good stuff. Hosted on Acast. See acast.com/privacy for more information.

Here's the deal about link building outreach efforts for SEO. Hear the one link building request email that was well-written and convincing enough that I actually plan to respond. I plan to update a link within my blog post about podcast stats on beetlemoment.com to link to the writer's updated post with new stats. Because that is a win for my readers and me. Find out what went right in this rare...

Want people to remember your message? Tell a story. Add some data and you're a shoe-in for being memorable and engaging. Subscribe free to this show anywhere you get your podcasts or on Alexa Flash Briefing . Hosted on Acast. See acast.com/privacy for more information.

Ever wondered why you see certain ads? Here's the URL to unlock all your tracked activity and see it right in front of your eyes by category. For your entire online life, Google has been tracking your searches and making assumptions about your age, gender identity, parental status, brands you like, and more. You may be surprised just how accurate and granular those assumptions are. Tech tip!: You...

Only 52 companies from the Fortune 500 in 1955 remain on the list (as of 2019). We can't control external factors in business, whether those are competitors, regulations, or even a pandemic (#coronavirus). How can you create staying power for your business through your marketing and messaging? First, talk to your customers like people. Appeal to them on a higher and more universal level than a sim...