Voice Marketing with Emily Binder

This is the follow-up to our last episode with the six question personality quiz from Ron Lynch . Find out what your responses mean. Do you make or earn money? What is the difference between confidence and arrogance? Plus more. Hosted on Acast. See acast.com/privacy for more information.

Ron Lynch gave me this quiz and I haven't stopped thinking about it and using it on new people ever since. Thanks to Cian at Optily for featuring this show in: Top 6 eCommerce Marketing Podcasts 2021 . Tune into the next episode for the reveal of what your answers to the quiz questions mean. Hosted on Acast. See acast.com/privacy for more information.

"It is impossible to generate trust, respect, affection, attention, reputation, generosity, or sexual appeal through rationality." Let's dig into this concept from Rory Sutherland's book "Alchemy." Male strippers dress as firemen because bravery is sexy. If rationality was sexy, they'd dress as accountants. Apply this to your brand. Be brave. Mentioned: Daniel Kahneman's system 1 and system 2...

The average holding period for US stocks has been declining for many years now. In the 1940s the average duration was 7 years. By the turn of this century it had fallen to below 1 year. A recent  study   in early 2020 by researchers at wealth management firm MFS showed the holding period for NYSE-listed was 9 months. A Reuters  article   noted that the average holding peri...

One of my favorite examples of marketing to the unseen real or emotional reasons behind people's behaviors vs their post-rationalization. Let's talk CPG: toothpaste. And: Thanks for answering the survey / poll about the format of this show. You guys don't really like the 5 minute episodes. I'll try and keep them to 3-4 minutes. Going forward, this show will air in 3-4 minutes, 2-3 times per week....

HBIC stands for Head B*tch In Charge. Find out the history of this term which essentially means a boss bitch / alpha female in a complimentary way. Other tokenizing terms for women in leadership or executive positions which seem more PC like "She-E-O" or "She-Boss" just don't have the zing of HBIC. But I'm not here to tell you what to call yourself. I am here however to tell you to get the f'ing m...

Did Corona beer sales suffer during the pandemic? Nope. As of December 2020, "profit from the beer division of alcohol company Constellation Brands, which owns the rights to Corona in the United States, rose 13% in the late summer and fall, according to Wall Street analysts" - via CBS News . Let's dig into the fantastic use of pathos , personal connection, and memorability that Corona has capitali...

The typical worker receives 100 emails per day; top executives receive as many as 300. Here are two tips to reduce the amount of email you receive and to stop being other people's bitch. Your day is yours. Hosted on Acast. See acast.com/privacy for more information.

Updated stats on podcast industry revenue, acquisition activity including Spotify and Gimlet, and who's listening (the young, the wealthy, the diverse in fact). Plus, the taxonomy of podcast creators (five types of podcast publishers) according to a16z. Hosted on Acast. See acast.com/privacy for more information.

Behind the scenes content always performs well. Here's what's up with my new microphone setup featuring; Shure SM7B, Scarlett Focusrite Solo, and Cloudlifter. Plus a boom arm and pop filter. Hosted on Acast. See acast.com/privacy for more information.

Audiograms are the best way to promote your podcast on social media. They're engaging and short. People love them. Tool tip: Try Get Audiogram - it's better than Headliner in many ways. Use my link here to try it free : https://getaudiogram.com/register/a66abe Hosted on Acast. See acast.com/privacy for more information.

Why is charm pricing so effective? Which digits in a price point increase the conversion rate? Why does $1.99 seem so much cheaper than $2.00? Here's the deal: it's all about perception and our lazy brains. Use this information to your advantage in whatever product you're selling whether retail, ecommerce, or SaaS. Hosted on Acast. See acast.com/privacy for more information.

We still have human beings doing marketing and writing copy because rich data and great targeting can only go so far. Power index = Reach x Engagement. Instagram has about one-third as many users as Facebook, but garners 15x the level of engagement. Based on power index, Instagram is the world’s most powerful platform. But if you don't have your product's BENEFIT vs FEATURES clear and compelling,...

A new Savings.com survey of a thousand Americans reveals that a whopping 97% of shoppers now consider themselves to be brand loyal. That's a 7% increase from 90% level measured in 2019. Let's talk about brand loyalty and brand experimentation. Hosted on Acast. See acast.com/privacy for more information.

How to use YouTube to drive more organic traffic. Hosted on Acast. See acast.com/privacy for more information.

Spend less time on PowerPoint and spreadsheets and more time trying to make your product the best it can possibly be, Elon says. Good advice, and blends well with idea of Alchemy from Rory Sutherland (find magic in business). YouTube video: 'Too many MBAs ruining companies,' Elon Musk explains. Hosted on Acast. See acast.com/privacy for more information.

How long is 700 feet? Voice user interface, or just call it an improved UX. Here's why and how. Hosted on Acast. See acast.com/privacy for more information.

We want to avoid confusion in any marketing. Put a play button in the video thumbnail graphic that looks like YouTube's: people recognize it. Here's how the people I polled reacted to the question of which phrasing about enabling an Alexa skill was clearest to them. Original Twitter poll here . Hosted on Acast. See acast.com/privacy for more information.

Always test the way you describe your products or services. You're probably not your audience. What they like may surprise you. I have some partners and tools I can share if you want to test creative on your website, app, or podcast. Contact me at beetlemoment.com or DM me on Twitter: @emilybinder Hosted on Acast. See acast.com/privacy for more information.

Get there first. The right kind of marketing can lower your CAC (Customer Acquisition Cost). Content marketing is better than advertising in many ways. It builds your brand. It connects you to your audience. In this video I answer the top questions I get about smart speaker / voice assistant use in my newest YouTube video about voice marketing . Who is using smart speakers, by demographic groups?...

Tom asked me: "Would you advise having a short commercial for your OWN company during your podcast?" Here's my answer. In short, your podcast is essentially already an ad for you. It's better than an ad. Any ads or ad-like segments that you run should be done within context of your content and not feel salesy. Hosted on Acast. See acast.com/privacy for more information.

About 40% of all Internet users in the US and a third of its total population use voice search. Voice is growing in popularity with an expected 9.7% increase to 122.7 million users by 2021. 71% of consumers prefer voice search to typing. Topics: legacy and authority of websites that were early to the game. Why we're already past the "What is Internet, anyway"?" 1994 "Today Show" moment with K...

How often should you ask for ratings and reviews? Here's the subtle way Overcast does it. (Overcast is a great podcast listening app - you can try it free.) Overcast creator Marco Arment understands product: keep it simple, do one thing well, and ask for little to nothing. Don't be needy. See a screenshot of Overcast's gentle method of requesting ratings and reviews for their app in this tweet . H...

Rory Sutherland is the Ogilvy advertising legend whose TED Talks have been viewed nearly 7 million times. Here's my favorite excerpt from his book "Alchemy: The Surprising Power of Ideas That Don't Make Sense." Plus, a little back story on 2020 and my startup (if you are interested in me doing an episode or video about the rollercoaster that was building WealthVoice, tweet me @emilybinde...

Esther Perel observed that only in the last one or two decades is it common for business to use therapy words like "vulnerability", "authenticity", and "trust". Smart marketers nurture relationships. Content is key. And not everything is a conversation or a two-way street - don't be obsessed with the conversation. Podcasting is a passive medium, for example, a one-way street. Create fans; don't po...