Voice Marketing with Emily Binder

Instead of typing a paragraph in chat support what if you could just record your screen and narrate with your voice? Intercom lets you do this and I experienced this on Acast's chat support, want to tell you all about it and why it matters for your customer experience. Promo link: get a $25 Amazon Gift Card when you sign up for a year of podcast hosting on Acast Open Influencer: beetlemoment.com/a...

Take advantage of the best place to market yourself that your most captive audience or closest relationships are seeing multiple times a day. Add links to your podcast or your product demo / speaker reel YouTube video to your email signature. Use Plink to promote your podcast with a universal 1-click link - get my promo here: beetlemoment.com/plink . Remember to track your email signature links wi...

My favorite marketing takeaway from Carson Excell 2021. A line about content marketing from Mary Kate Gulick, CMO at Carson Group . Also: George W. Bush's keynote was a master class in speaking and narrative on stage with a $100,000 dog. Tyrone Ross and I agreed this was an incredibly engaging interview between Bush and Ron Carson. I share a story he told about the one time he saw red. Lastly, rem...

The first minute of this episode explains the huge opportunity in podcast creation tools: making true ease of use to create great sounding content. This exists in video (see TikTok, Instagram Stories), but not really, not widely, in short form audio from a podcasting perspective. The second part illustrates exactly why we need shortform audio broadcasting from mobile or anywhere that sounds just a...

Email messages are up 4 billion per month during the pandemic. What are we doing with the extra two hours a day we got back from commuting? More email? Listen to episode 792 of Mitch Joel's podcast Six Pixels of Separation with Juliet Funt on Beating Busyness . Every 10 minutes of commuting reduces all forms of social capital by 10% (this is from "Bowling Alone" by Robert Putnam - great book). How...

Then: Your CD debuts at Sam Goody / Best Buy / Tower Records. Now: You have 200 ways to sell an album on dozens of channels. Check out Billie Eilish's link in bio marketing her new album "Happier Than Ever". This is perfect execution of "link in bio" style marketing. You can listen, watch, or buy at Disney+, Spotify, Apple, Amazon, Target, Urban Outfitters, Walmart, and more. This visually appeali...

The tools are available to you because you have the internet in 2021 - go forth! Do anything! Nowadays, you have no excuse not to be a successful investor in the long term. Book recommendation: The Behavioral Investor by Dr. Daniel Crosby - Amazon link here . Bonus content: Listen to my podcast interview with Daniel Crosby on Standard Deviations: "Emily Binder - The Future of Voice". Spotify link...

You can preserve the status quo or worse, for awhile, if you stick with the way you've done it. We discuss similarities between early social media and early voice marketing. We're talking about AI like Alexa and how it will affect your brand and marketing. Listen til the end for a 10% off promo code for a marketing consultation with me at emilybinder.com/call . Hosted on Acast. See acast.com/priva...

Social audio exploded during the pandemic with apps like Clubhouse. Amazon is investing heavily in a new live audio feature similar to Clubhouse and Twitter Spaces. Live audio is a way to bolster content on Alexa. It's just beginning. See my tweet to find out how the Echo since 2014 and 10,000 employees working on Alexa pointed this way all along. For Relentless, every investment is a long game fo...

Content marketing costs 62% less than traditional outbound methods, yet it generates three times the number of leads. See tweet thread with Adam's question about cost of content marketing (legit question, not a what-about ). Stat via Twenty Over Ten (shout out to Samantha Russell ). I explain why you absolutely must do content marketing, what it means, and which channels will give you the most ban...

What are the most hated industries? Healthcare, airlines, insurance, banking, internet service providers and more. They are ripe for disruption due to two forces: Millennials and Gen Z, and cryptocurrency. There are direct correlations between consumer happiness and their brand loyalty and purchasing patterns.  McKinsey research  suggests that improving  customer experience  ca...

You have two levers to pull in marketing: 1) everything that falls under brand, content marketing, messaging, and advertising, and 2) your product or service and its features and cost relative to comparable products in the marketplace - is it a good value? If you only have one of these two prongs firing, it better fire hard. Example from Bank of America's latest credit card offering and why it wil...

Monotonous speech is like having a block chunk of text on a PowerPoint slide: no one wants to read it and it's not digestible. Here's a tip to vary your speech cadence, pitch, and tone, and insert effective pauses to keep your audience engaged. You'll sound more confident if you harness the pregnant pause. According to recent research, the average professional speaks at a rate of 150 words per min...

The average words per minute for speaking, typing, and listening (comprehension) vary widely. People speak on average 150 WPM (Words Per Minute), and only type 40 WPM (can you see why the Tap, Type, and Swipe era is giving way to VoiceFirst / voice technology ?). We can process speech about four times faster than we talk. So how fast should you ideally speak in daily situations like talking to fri...

Fill out your podcast episode descriptions using my method and you could rank on page 1 of Google search results. We're talking rich keywords and outbound links (find out how many to use). Watch my new YouTube video "Best Easy Podcast SEO Tip: Descriptions" for a 4-minute lesson in how to properly create podcast descriptions so your Spotify episodes will have amazing SEO! It includes a real-world...

Take a lesson from Il Makiage's tech-first approach using AI, and their commitment to a quality product and ace customer experience. The beauty brand is shipping full-size products based on their online color matching quiz and accepting no-questions-asked returns with full refunds . Sounds risky and expensive, but this strategy is likely to be profitable in the long term because it's how people wa...

We love middlemen. The most successful companies and apps curate or gather information or content into a feed so you don't have to. Let's talk about DoorDash, AirBnB, Expedia, Uber, Twitter, Facebook and more - what they all have in common. This thing they do will become the biggest battle among tech companies over the next ten years: a "Self" app where everything lives, and a voice assistant that...

The best camera (or mic) is the one that's with you. Use lossless sound quality for better iPhone Voice Memos - here are the easy steps so you can have high fidelity iOS Voice Memos for your podcast or WealthVoice broadcasts on Alexa. Request an invite to WealthVoice and start podcasting on Alexa , easily: https://wealthvoice.ai Hosted on Acast. See acast.com/privacy for more information.

Why I transferred my Bitcoin and Ethereum to BlockFi. I'm leaving Coinbase. Done with paying fees when I buy Bitcoin. I moved to BlockFi so I can earn interest. You can too: Sign up for BlockFi with my referral code here . And read more: Details on my blog here . Also mentioned: Fail: Allstate insurance - poor customer experience in the claim portal (UX needs improved). Win: Mercury Bank (the star...

Want your sonic branding done by our team? Send an email to the address given at the end of this episode with subject line: "sonic branding." More about sonic branding: Audrey Arbeeny's definition (the CEO of Audiobrain). Why sound and consistent branding matter today more than ever. Hosted on Acast. See acast.com/privacy for more information.

If The Veloway was a business, it would be turning away customers with its restrictive rules banning all but two types of customers. But it would be a really smart business. Markting lessons from The Austin Veloway, a pavement sanctuary in far south Austin that loops for a total of 3.1 miles. It’s open to only cyclists and skaters, meaning no cars and no foot traffic. The loop winds through Slaugh...

Can you distill your brand's north star into just three words? Here's how Twitter has evolved with their "What's happening?" tweet prompt and brand north star / tagline since 2014. In 2016, Twitter recategorized their app in the App Store from a social networking app to a news app, and went from number five to number one. Highly strategic. Perfectly aligned marketing vision. Twitter CMO Leslie Ber...

Why audiograms are the top way to promote your podcast on social media. Plus marketing tip: Plug your brand color in to the Adobe color wheel tool at color.adobe.com and use a suggested color combo (like monochromatic or analogous or triad) in your graphics, including audiogram graphics. Then you'll be able to make thumb stopping content that grows your podcast. If you want help creating social me...

Make sure you listen to Part 1 (the last episode). Here's how WeBull took the deep functionality from Schwab, the slick modern UI of Robinhood, and combined the two for the best of both worlds. Design responsibly. And advertise responsibly. Topics include app design, marketing responsibly, Google search algorithm design, and the herd animal mentality of human beings as users. A UI trick you've pro...

Cathie Wood thinks fintech is on a five year horizon. Translation: Huge innovation is sweeping fintech as an industry. How companies evolve with these changes determines who will swim — and who will sink. Our friends at Nine Labs have a new blog post out with three fintech trends to clue you in and make sure your brand stays relevant as financial technology rapidly evolves. In this episode, hear a...