Voice Marketing with Emily Binder

What's the most important component in making a good first impression? It's not just about saying the right words. your tone of voice and body language actually matter MUCH more. According to the 7-38-55 formula, nearly 40% of a person’s attitude is conveyed vocally through tone and inflection. The 7-38-55 Rule indicates that only 7% of all communication is done through verbal communication, the w...

What is the perfect length for a podcast? Audience attention span in general is anywhere from 7 minutes to 20 minutes, but rarely more. The 7-minute attention span stat (for any medium, including a speech) comes from 100 Things Every Presenter Needs To Know About People by Susan Weinschenk . However, according to WeEditPodcasts, the attention we give podcasts is like the attention we give lectures...

The pessimist complains about the wind... Hosted on Acast. See acast.com/privacy for more information.

Why does McDonald’s give away toys with Happy Meals? Because brand affinity is built over years by multiple touches and experiences. And the younger you start, the more likely you are to form a lifelong customer. This marketing strategy applies for a low cost item like a Big Mac and fries. But it’s 300x more important for a  considered purchase  (like hiring a financial advisor or buying...

Today is day 50 of the trading year 2022. Here's the real history behind the Ides of March (March 15). Here's Ryan Detrick's tweet about the history of day 50 (U.S. markets only down more than 12% in three other year, but there is good news the rest of those years). Hosted on Acast. See acast.com/privacy for more information.

Spotify for Podcasters offers unprecedented insights into who's listening to your show. Find out you audience's age, gender, location, and music preferences. Here's what I learned about you (Spotify listeners of this show). Check out the visual charts in this LinkedIn post . See your own podcast analytics at https://podcasters.spotify.com/ . Want to join me at ""One of the Best Financial Advisor C...

I can't believe I was forgetting to do this. You are not the field of dreams and neither am I. So remind people of the value you have to offer them. Call it selling, but it's really marketing -- and as Seth Godin says, marketing is good. Here's how you can use LinkedIn in particular for B2B and personal brand marketing without coming off salesy. Plus, my top tip to keep your LinkedIn feed and expe...

What you can learn from the Russian fable about two frogs drowning in milk. Find out how it applies to content marketing, namely whether you're positive or negative. "The second frog refused to give up. He continued paddling in the same tiny circle, over and over, hoping against hope for a miracle..." Check out The Slight Edge by Jeff Olson , a book about small, repeated habits compounding over ti...

In a world that is increasingly audio-native, what do you sound like? How do people find you? if you have no sound, you're inaudible - which is like being invisible today. Exciting announcement to make this easier than ever: at WealthVoice we are now offering custom sonic branding. Request yours at wealthvoice.ai/sonic-branding . Fun quiz: you just heard the new WealthVoice audio logo. Tweet...

A quick dive into Logos, the third leg of the persuasive rhetoric triangle from Aristotle (we previously covered Ethos marketing (listen here for credibility) and Pathos marketing (listen here for emotional appeal) in the last two episodes. Examples for Logos include a quick summary of Nissan's ProPilot car safety system ad and an Apple iPhone ad. Plus, I improvise a quick pitch with how I'd marke...

People want someone who truly understands them, someone who knows their pain points and desires. If you show that in your ad, you will more likely gain the audience's trust. Aristotle defined pathos in terms of a public speaker putting the audience in the right frame of mind by appealing to the their emotions. How does this play into your marketing? Subscribe free to this show as a podcast or Alex...

As Warren Buffett said, “It takes 20 years to build a reputation and five minutes to ruin it.” Aristotle said there are three pillars of persuasion. For your marketing, the first one you need is ethos: credibility. Without it they won't trust anything you say. Recommended reading: Influence: The Psychology of Persuasion by Robert Cialdini. Tune back in for part 2 about pathos next time. Rate/revie...

Logos aren't just visual, they're audio too. As voice becomes more important for our interactions with technology and brands, you need to establish a sonic identity to have a table stakes brand presence in any voice marketing (such as a podcast, YouTube presence, Alexa Skill, etc.) Here's why you need sonic branding and what it's all about. Video mentioned: 1-Minute Summary: THX Deep Note - Famous...

If you see something, say something. :) Watch my Shure SM7B podcast microphone setup review VIDEO . Consultation: Book a call with me to get help with your podcast trailer or any marketing challenge you're facing. Here are my client testimonials and case studies from Beetle Moment Marketing . Microphone products mentioned: Shure SM7B with Cloudlifter and Scarlett Focusrite - shop the simple Amazon...

Check out Louise Hay's famous morning meditation on Spotify here . This episode is inspired by a line from one of the Hay House meditations: "Mistakes simply need correction, not punishment." (This is from the 8 minute mark of Doreen Virtue- Evening Meditation . Note: this isn't my favorite evening meditation ever, but the words were good and I want to give credit.) Click here to retweet this powe...

You will get a lot out of Nonviolent Communication both personally and professionally. Microsoft CEO Satya Nadella believes in this book so strongly that when he was named CEO, among his first actions was to hand it out to every one of the company's executives. Read more in my blog post: The Book that Transformed Microsoft’s Culture: Nonviolent Communication . Our observations are often clouded by...

You listened to 315 minutes of content across 88 episodes in 2021, if you listened to every episode of this show. Don't force content if it's not coming: sticking to a schedule isn't the most important thing. Just share when you have value to add. This Spotify Wrapped data I mention is totally new, but traditional marketing channels like TV and radio may still be worthwhile for you. That said, you...

If you subscribe to YouTube Premium, you can download YouTube videos and easily post them to Instagram, Twitter, LinkedIn, Facebook, etc. Plus, hear a few insights from your listening habits to this show via Spotify Wrapped 2021 (podcast stats). Hello to our Thai listeners! Thank you for tuning in. Hosted on Acast. See acast.com/privacy for more information.

LinkedIn now offers a voice feature where users can record themselves pronouncing their names. It shows up as a speaker icon next to your name on your profile. This will help minimize mispronouncing names, which harms first impressions because our names are deeply emotional and woven into our identities. See it and hear it in action on my profile : https://www.linkedin.com/in/emilybinder/ . See my...

We open with a voice memo / voice note that my friend Heidi Mackay sent me about two new features in popular dating app Hinge: voice prompts and voice notes . Why? Michelle Parsons, Hinge's Chief Product Officer , told Mashable that over the past year Hinge has learned that "daters want to have a better understanding of each other before they meet in person." Because many people are too scared? la...

I'm inspired today by my friend, Asset-Map CEO Adam Holt's totally unique idea for unique sonic branding and I bet you'll get inspired too. Their Alexa Skill will launch in December and I'll post a clip and link to enable it then! Asset-Map is now one of the fastest growing companies in the financial services industry. Adam Holt's story about founding Asset-Map is pretty neat, involving being a ca...

How to track your marketing efforts simply and effectively and find out which tactics or channels to abandon. Don't overcomplicate things. And remember the hidden value of branding through content marketing like social media, a podcast or other voice marketing (like WealthVoice / Alexa skills): these tactics may not have a direct immediate ROI but don't discount them. Brand is everything, and it's...

Yes TikTok, but listen: YouTube still matters big time for marketing, lead gen, and SEO. See my YouTube analytics screenshot (tweet) . Here's how to optimize your YouTube videos to get an 8% CTR or more. Fact: 90% of people say they discover new brands or products on YouTube (via Think with Google 2019 via oberlo ). More than 70% of YouTube watch time comes from mobile devices: so how do you make...

These are the six BEST free marketing tools I use for my brands and my clients. These will save you time and make you look and sound good. All of these are free or freemium. Promo links for you and details in this blog post: 6 Best Free Marketing Tools to Save Time and Look / Sound Good (Promo Codes) . Featuring Canva, Linktree, TubeBuddy, WealthVoice for Alexa Skill marketing , and more. Hosted o...

About 75% of U.S. households have Amazon Prime. That’s more Amazon households than households who decorate a Christmas tree, have a pet, or vote. If you have an IQ over 80 and a credit card you’re a Prime member, as Scott Galloway says. You can’t underestimate how important Alexa will be. We will see 100 years of change in the next 10 years. ( Statista predicts 76% of U.S. hous...