Voice Marketing with Emily Binder

The most wasteful thing you can do in marketing is to try to change a mind. Instead, set yourself up as first in a category. It's a much easier hill to climb. Marketing is about perception, not product. This is a key concept in the book "The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk " by Al Ries and Jack Trout . Ries and Trout write: There are no best products. All that exists...

Running you through a handy framework for any negotiation, the I FORESAW IT framework from Professor Seth Freeman (or see the graphic in this tweet ). You'll hear some win-win-or-no-deal and BATNA in here, of course. There are really no new ideas... :) I'd rank rapport higher than Freeman does. On that note: check out "Way of the Wolf", an excellent sales book by Jordan Belfort - grab on Amazon he...

A simple definition of leverage: To use something that you already have in order to achieve something new or better . Digital businesses are unlimited (code, software, scale). But media has even greater leverage (look at influencers who've launched beauty brands, liquor brands, or monetized podcasts/YouTube/TikTok). Hear the story of my "side hustle" from before that term existed. It was a low lev...

Many marketers will tell you that consistency in content creation is key. "Publish every Tuesday to establish trust by fulfilling expectation. Commit to creating content on a schedule so it drives traffic and brand equity over time." At first, yes. When you start from zero you need to give about 6 times for every 1 ask . Once you're established and have an audience, you can get away with more flex...

Want to earn commissions on products you're already recommending to people? If you ever share Amazon product links to friends (think iMessage), your social media audience, your email list, or your blog readers, then become an Amazon Associate so you can earn commissions. It's a free program. If you're advertising or recommending products, you might as well get paid. Sign up to become an Amazon Ass...

Only 7% of all communication is done through verbal communication, the words we speak. Tone of voice plays a much greater role. Hear four tips to use vocalics to make your voice more visceral, effective, and to command attention. Learn when to use volume on focus words, when to pause and how to use melody to convey grammatical meaning. About melody: let's stop with upspeak , that pesky habit that...

In Netflix's new #1 show "The Watcher", Nora didn’t check the fine print and trusted her husband Dean as she signed away their entire retirement to buy a giant house in the suburbs that they could not afford. There are two key personal finance lessons in "The Watcher". Did you pick up on them? Women now control about $10 trillion in U.S. financial assets; by the end of the decade (in 2030), that f...

The first credit card is generally considered to be the Diners Club Card , which started in 1950 in New York City. The card (it was just cardboard then) caught on and grew to 10,000 members in the first year, with 28 restaurants and two hotels participating. News (October 2022): In Canada, retailers and other businesses will be allowed to pass on fees of up to 2.4% to consumers. Where we stand tod...

Tone of voice predicted medical malpractice lawsuits . See study here . Plus: Three tips to warm up your vocal instrument before a call or speech. Mehrabian formulated the 7-38-55 rule with the formula: total liking = 7% verbal liking + 38% vocal liking + 55% facial liking ( see tweet ). Listen to the 7-38-55 rule mini-pod: 4-minutes: The 7-38-55 Rule for Better First Impressions . New video: watc...

You need powerful product positioning before you do anything else in your business. Read about the three key tenets that your product or service must have from our friends at Nine Labs: Product Positioning Strategy . Plus a personal story about online dating in 1985: VHS video dating, how my parents met and why they positioned themselves correctly. People and brands have a lot in common but not wh...

How to create a free audiogram in two minutes with iPhone and Spotify. You can share it to Instagram and add captions. Steps: On iPhone, start a screen recording with sound on. Start a screen recording while your podcast is playing on Spotify. That screen recording will be in your camera roll. Choose it and share it to Instagram as a story. In IG, tap the sticker for Captions and let them auto gen...

"Sell the problem you solve, not the product you have." See tweet from J Cornelius at Nine Labs (great UX design firm in Atlanta) . Your challenge this week is to stop yourself every time you begin an email, social post, sales pitch, or conversation with the words "I" or "we". In describing your work, force yourself to make the word "you" the subject of the sentence instead of "I" or "we". Doing t...

If women feel bad about themselves because you put a cheap mirror in your restaurant's bathroom, your business will make less money. How people feel is everything when it comes to buying or deciding. Your challenge: identify the skinny mirror for YOUR business. Join me at Future Proof Festival , the SXSW of Wealth September 11-14, 2022 in Huntington Beach, CA. It is going to be bananas. Watch a pr...

Expand your definition of a podcast! Length can vary widely. This episode is about how long your podcast should be. One size does not fit all. Mini-podcasts should be about 3-5 minutes for a solo speaker (like this show). For most interview podcasts , the sweet spot for episode length is 20-40 minutes. Survey stats: In a recent podcast discoverability and listening habits survey, 18.8% of responde...

Your blog posts are perfect inspiration and content for mini-podcasts, voice briefings, or audiograms (voice content under five minutes long). Here's how I turned our latest blog post into a WealthVoice (a mini-podcast shared on Alexa). The blog post: 3 Charts: 2022 Stats on Voice Assistant Use, Smart Speakers, and Podcast Listening Devices Try it and get voice updates (about once a month): 1) Ena...

Here's a reason you should feel optimistic in regards to inflation over the long term: Inflation was at 8.58% in May 2022 (via YCharts inflation data ). This Radio Shack ad from 1991 has 15 electronic devices , 13 of which you essentially have today in a single device in your pocket (your smartphone). A new iPhone today costs about $1000. The Echo Show 5 (Amazon Alexa smart speaker) is normally $8...

A story about my friend whose team didn't want to pay for a $110,000/year software tool that would save them from needing at least one more employee. Are you being pennywise and pound foolish when evaluating tools for your business? Charlie Munger is one of the most prolific investors in history, in terms of both financial returns and imparted wisdom. His ideas: The company that needs a new machin...

Spoken word audio listening is up 40% in the past seven years, and up 8% year over year, with the share of time spent listening to spoken word audio reaching 28% of time spent with all audio. Via Edison Research Smart Audio Report 2021 - stats here According to Edison Research VP Megan Lazovick: "While the growth in listening is really astounding, what stands out from this research is the use of s...

Friendship + money = problems. Watch my new video with Brittney Castro, CFP: Don’t Let Money Ruin Your Friendships "One of the craziest things the survey found was how little was required to end a friendship. Almost three-quarters of respondents said they would end a friendship over $500 — and 40% said they would end one if the dispute was just $100." Bank of America (BAC) commissioned a survey of...

What is the number one reason clients fire financial advisors? A lack of communication ( see tweet ). 85% of survey respondents cited this. Data from YCharts and Kitces : "YCharts asked more than 650 people, all working with a financial advisor or planner, what they expect when interacting with their advisor and which aspects of communication could be improved. Download the full report here from Y...

Hidden hands make you look less trustworthy. Here are some tips for showing your hands to signal trustworthiness on video, Zoom, or when presenting. We're evolutionarily wired to distrust someone when we can't see their hands. Inspo: watch this video to see how I keep my hands visible: YouTube- Emily Binder Interview with David Armstrong, Editor in Chief at WealthManagement.com: Jolt! 2022: Emily...

Tools I use to make this mini pod (not sponsored): 1) Evernote: Jot down ideas for podcast topics. Use bullet points. Research a couple stats or add a story later. Put your script or outline then do at least two takes to distill the information. 2) Microphone: Shop my podcast microphone Amazon Idea List here . Watch my review and podcast gear setup: Video: Best Podcast Mic: Blue Yeti vs Shure SM7B...

This episode accidentally got recorded in mono. Oops. On with the show: We have 3,633 emojis available to us because we're trying so hard to inject meaning, tone, and body language into text based communication. Hear a true story of my friend's 100% success rate in online dating by sending voice memos on Hinge. Plus, the research behind why you should opt for phone or video over email or text when...

Two tips to distill your product or service into a 30-second elevator pitch. Don't monologue! Find out why a shorter explanation is more effective than a long one when it comes to making your pitch more conversational. Bonus tip: use a unique phrase that is informative yet incites curiosity, such as "muscle confusion" or "embedded finance" or "hands-free homepage." Enable this podcast as an Alexa...

In this special episode, my brother explains the difference between tone, pitch, and inflection to help you improve your voice. In 2017, Yale did a study that confirmed that your voice can change your life . They found that what makes you believe someone, like someone, and trust someone is the sound of their voice. Last episode we talked about the 7-38-55 rule (listen here): only 7% of all communi...