Voice Marketing with Emily Binder

Harmonious business relationships, let's go. Tips for consultants, advisors, and clients with a scope of work or retainer. Scope creep is when a project's scope grows past what was originally planned. The term usually references professional services like marketing or software development but can extend to and retainer engagement such as a financial advisor and client paying a percentage of AUM. F...

Rich media banners are 267% more effective than static banners when it comes to engagement on LinkedIn posts (and other networks like X or Facebook). This is episode is about something small and tactical that has a big impact on your social media efficacy and giving your audience a nicer UX, resulting in more clicks to your target media. Blog post with visual examples and tips: This Image Mistake...

New video with a deep review of the famous Shure SM7B mic (XLR) vs the convenient, less expensive Shure MV7 (USB or XLR): watch on YouTube . Plus: SAG strike, thoughts on AI, timing of marketing content, and the power of timestamps for long form content digestibility and SEO. Links mentioned: New mic review video - see blog: beetlemoment.com/gear YouTube Summary with ChatGPT & Claude (Chrome E...

So many companies think they're saving money by not hiring an internal marketing leader and relying solely on outside resources, but it ends up costing them more. Yes, you can outsource some marketing work. Strategists, freelancers, and marketing tools / SaaS / vendors can be great additions. But who is managing them from a strategic perspective, and does that person really understand the playbook...

Watch this episode on YouTube. Topics: Threads burned bright for two weeks then DAU were down over 80%. Twitter's rebrand to X wiped out ~$4 billion in brand equity. RIP the bird. Point: All marketing is one of three things: Branding PR Direct response Everything else is just tactics. This concept from Bob Knorpp is so key. I go over the #1 marketing mistake I see brands make (this is the "marketa...

Online dating is broken the same way most sales and marketing are broken. Look at: Free trials. Previews. Phone screening for online dating so that the first date is a date, and not a meeting to get the double opt-in that would have happened in nature. A blind sales pitch without know-like-and-trust or a product preview has the same pitfalls in marketing a product as it does with a potential relat...

Your customers want something great, likely, fast, and easy. A quick dive into Alex Hormozi's value equation from "$100 Million Offers" . I recently read the book and this was the part that stood out to me as the most helpful concept that any business person or marketer can use. 1) Hormozi's value equation: Dream outcome x likelihood of success divided by time delay x perceived effort = value. Mos...

Controversial opinion 1: MVP is NOT the best approach for a startup. 2: Vision boards don't work. Kevin Kelly's advice: "Prototype, don't plan" and how it applies to business and life. NEW! Watch on YouTube More episodes: YouTube Playlist Successful startups (some unicorns) who bootstrapped: Mailchimp Calendly Spanx TechCrunch Atlassian Autodesk Timestamps: 0:18 Kevin Kelly: "prototype, don't plan...

"The Law of Five" comes from motivational speaker Jim Rohn who said that we are the average of the five people we spend the most time with. This concept needs a modern update: from an hours / exposure standpoint, your media diet can be even more impactful than your influences in protein form, like friends. Our beliefs, our habits, our health, our lifestyles, even our incomes—are all...

Dissecting hundred million dollar negotiations from two GOATs of personal branding: Arnold Schwarzenegger and Bethenny Frankel. First, unleash the schmäh: how Arnold Schwarzenegger mastered the art of persuasion and persona to become one of the world's most famous and highest paid stars. Schwarzenegger's movies have grossed more than $4 billion worldwide at box offices. At the peak of his career,...

At 100% adoption, AI could increase global labor productivity ~$200 trillion, dwarfing the ~$32 trillion in total knowledge worker salaries. AI will be the biggest driver of ROI in your lifetime because it can cut costs and produce more in less time. Hear about the immediate gains from AI in your business today, especially when it comes to marketing. Watch this episode on YouTube . NEW: YouTube ve...

Level up your ChatGPT game in minutes. Two free , easy tools: save time with generative AI. Watch this episode on YouTube to get the full experience and see demos. Tap playlist: "Mini-Podcast (Voice Marketing with Emily Binder)" . 1:30 Tool #1: Glasp is a social web highlighter. YouTube uses I like: A) Learn faster: Distill a video to bullet points B) Boost SEO (YouTube descriptions hack) 4:42 Too...

If you're trying to start a business, if you're taking a risk, if you're doing something new -- the What-Abouts will find you and they'll have thoughts to share. Find out how to handle the peanut gallery. Plus, hear my ridiculous social media story that inspired this episode. Watch this episode on YouTube. Note: You won't hear me do ones like this very often because energy follows energy (positive...

The value is the value regardless of how long it takes you to create it. The time you spend is inside your black box. They get the Coke or Snickers and don't need to worry what your vending machine gears do or how long they grind: the snack is delicious regardless. This episode is for anyone who's billing hourly but works in the knowledge economy. Watch the YouTube Short (1 minute video): Do You M...

Domination and submission are natural and important parts of human interaction. By understanding and mastering these states, we can improve our communication skills and achieve success in our personal and professional lives. However, each state has both a negative and positive (whether manipulative in the negative dominant, or inferior in the negative submissive). In most scenarios, a healthy conv...

The Ford Edsel was one of the worst product failures in the history of the auto industry. The blunder of this one car cost Ford about $350 million in 1957, equal to about $3.76 billion today (based on inflation calculators). This loss was avoidable. Hear the lesson for your business. Key idea: Don't focus on getting millions of dollars of investment to build a product. Instead, first build the rig...

Have you ever had a fair-weather girlfriend? Someone who's there for the limo ride and jewelry but nowhere to be found when you're broken down on the side of the road in a ditch? This happens in dating, and it happens in your business relationships with your customers. Conflict and failure and tension are inevitable: it's how you handle these -- and come out stronger if you do it well. I take ever...

Three of my favorite takeaways from "The 22 Immutable Laws of Marketing" by Al Ries and Jack Trout . This book has been a marketing classic for over 30 years and provides valuable insights into the world of marketing. Buy a personalized video greeting for your team or a Zoom drop-in or keynote on ThinkersOne: https://thinkersone.com/collections/featured-though-leaders/products/emily-binder?variant...

Someday soon we'll look back on the term "female founder" and group it with "secretary" or "stewardess", terms we deem derogatory or outdated and only your grandpa still says (which is cute when he does). First, let's talk about anatomy. When we use the term "female," we're referring to a person's biological sex, which is determined by their reproductive organs. However, this doesn't necessarily c...

The alluring thing about 99-cent pricing (known as charm pricing) is that it feels like a sale price. It's a game stores have played with us for decades. Learn about charm pricing, the anchor effect of a price ending in 9 or 99, and whether it's right for your product or service. Topics: Charm pricing: higher prices ending in a "9" will actually outperform lower prices – on the very same product (...

When "opportunist" isn't a dirty word.... Dunbar's Number is concept that could change the way you think about your relationships. Anthropologist Robin Dunbar's theory suggests that humans can only maintain stable relationships with a limited number of people, typically around 150 . This number is based on the size of the neocortex in our brains, which is responsible for social cognition. In other...

Apply the principles of Amazon Prime and Uber One to your business. Give up the immediate gratification of MRR and play the ARR long game. Let's talk about membership. Stickiness. Brand loyalty. There is one aspect I want you to focus on: Sell access (to you). Related episodes (mini-pods): Four Types of Leverage in Your Business ( play on Spotify ) Marketing is about Perception, Not Product ( play...

Research shows that companies with a clear sense of purpose outperform their competitors. A study by Harvard Business Review found that companies with a strong sense of purpose had a 5x higher return on assets compared to companies without purpose. Another study by Accenture found that 66% of consumers are more likely to purchase products from companies with a strong sense of purpose. The acclaime...

Things will go wrong in your business but how you recover is everything. The biggest mistake is making excuses or blaming external factors (most of the time). I explain why and how to handle inevitable disruptions in your product or service. 68% of consumers say they are willing to pay more for products and services from a brand known to offer good customer service experiences (HubSpot) For 86% of...

Topics in this episode, a year-end reflection on marketing, content, business, gifts, audience, purpose, alignment: Find your audience - the key to successful content marketing - and how I've been unfocused but see more clearly now Human Design (energy systems vary between: Generator, Projector, Manifestor, Reflector) - what it means for your business and your work Related podcast: "Is that resolu...