Voice Marketing with Emily Binder

Worldwide air traffic has fallen considerably since the pandemic began, but one segment of the air transportation industry has experienced surging demand: package delivery. Hear about more pandemic silver linings for business and markets including FedEx, UPS, Amazon, and Americans starting new businesses in 2020 at an 18.5% higher rate than in 2019. Hosted on Acast. See acast.com/privacy for more...

Emojis exist because we are straining to inject body language and tone of voice into text based mediums like email and SMS. Only 7% of a conversation comes from the words themselves. Here's why voice technology matters so much. Hosted on Acast. See acast.com/privacy for more information.

Instagram, Twitter, and smart speakers - reaching people and the moment of intent. Instagram is about what you're doing. Twitter is about what you're thinking. Hosted on Acast. See acast.com/privacy for more information.

A few takeaways from "The Future is Faster Than You Think" by Peter Diamandis. Review this podcast at emilybinder.com/briefing Hosted on Acast. See acast.com/privacy for more information.

The Sears Catalogue was the original Amazon. It democratized commerce. Hosted on Acast. See acast.com/privacy for more information.

The sound of your brand impacts how people feel about your company. Hosted on Acast. See acast.com/privacy for more information.

People are always asking "What's the killer app of voice?" There is no killer app. Stop thinking in terms of apps. Also, why voice is going to be a big part of our post COVID-19 more hygiene-conscious world from payments to touch screens to offices. Hosted on Acast. See acast.com/privacy for more information.

Pop-ups have a 73% disapproval rating. Find out the four advertising mistakes you are probably making and one powerful solution in my brand new YouTube video, 4 Advertising Mistakes and 1 Solution. Subscribe free at youtube.com/emilybinder Hosted on Acast. See acast.com/privacy for more information.

Your time is your most precious asset. Be grateful for it and don't squander it. Seneca, the stoic philosopher born 65 AD, once wrote: “People are frugal in guarding their personal property; but as soon as it comes to squandering time they are most wasteful of the one thing in which it is right to be stingy.” Hosted on Acast. See acast.com/privacy for more information.

Your keyboard is obsolete. It is technology from 1874. Hosted on Acast. See acast.com/privacy for more information.

What do the best branded Alexa skills have in common? Hosted on Acast. See acast.com/privacy for more information.

Did you know that your voice is your greatest marketing tool? Storytelling fulfills the need for human beings to cast their experiences in narrative form. Stories - both sharing them and listening to them - connect people in the most hardwired and natural way. 'Hearing is the fastest of our senses. We process sound in 0.05 seconds, which is 10 times faster than the blink of an eye. The Tap, Type,...

The most annoying aspects of brands' email offers (survey from 2018): 45% getting email too often by a brand 23% emails that are too wordy or poorly written 22% an offer that makes it clear that the marketer's data about me is wrong 22% an email urging me to buy a product or service i've already purchased Source: MarketingCharts.com, 2018, n = 1001 U.S. white collar workers who own a smartphone. R...

Email is the primary communication method that many service providers like financial advisors use. But the email inbox is a poorly managed, often times overwhelming and stressful experience. Do you want your brand to be associated with the dreaded feeling of opening the email app and the onslaught of feeling obligated? Voice marketing has better options for you. Learn more at beetlemoment.com...

44% of people say that businesses could improve the client experience by sending emails less frequently (via Campaign Monitor, 2019). Hosted on Acast. See acast.com/privacy for more information.

Is the only time you interact with your clients when they are sitting in front of a screen? Voice marketing can solve that screen lock experience so you can build trust and long term business. Flash briefings, podcasts, and Alexa skills that send your broadcasts are a good solution to screen lock. WealthVoice lets you easily create your own custom branded Alexa skill. Then you can reach clients of...

Voice shopping market size in 2020: $22 billion expected. In 2025: $164 billion predicted. That is a 645% increase. Why? There will be more opportunity to shop by voice with digital wallets from Apple, Amazon, Google, and PayPal connected to 2.7 billion devices handling payments. Those devices will mainly be smart speakers, connected TVs, and to a smaller degree, connected appliances. Data via Jun...

Over 30% of searches are done by voice. What does it mean for your SEO? Hosted on Acast. See acast.com/privacy for more information.

Apple has committed itself to and positioned its brand as the guardian of privacy. Starting December 8, 2020 apps will have privacy lables, like nutrition labels on food. These privacy labels should give you a better idea of what’s going on inside an app before you download it from the iOS App Store or Mac App Store. There's one catch. Hosted on Acast. See acast.com/privacy for more information.

Since October 2020, Twitter has announced a cascade of new rules to stop false claims and hoaxes. You may have noticed certain politicians tweets labeled with a warning during election week (38% of Trump's tweets on election day, in particular). Hosted on Acast. See acast.com/privacy for more information.

Podcast listeners spend an average of 6 hours and 37 minutes listening to podcasts every week. Here are three tips to remember what you learn from podcasts. Why this is worth trying: Studies have shown that immediately after listening to a 10-minute oral presentation, the average listener has heard, understood and retained 50% of what was said. Within 48 hours, that drops...

Why asking about the ROI of voice is not the right question. Hosted on Acast. See acast.com/privacy for more information.

 “Democracy is a right to make the wrong choice.” -John Patrick. Hosted on Acast. See acast.com/privacy for more information.

By 2030, Google and Facebook are on track to each separately control more media spend than any firm in history. Hosted on Acast. See acast.com/privacy for more information.

“The best way to complain is to make things.” -James Murphy. This is the title of a 5-minute video I want to tell you about: Tina Roth Eisenberg: The Best Way to Complain is to Make Things - video . Tina founded and runs Tattly, CreativeMornings, TeuxDeux and her Brooklyn based co-working space Friends (formerly Studiomates). I love Tina's line about her company Tattl...