Voice Marketing with Emily Binder

The antitrust lawsuit against Google filed by the Department of Justice (DOJ) and eleven state attorneys general has the potential to be the most important competition case against a technology company since the DOJ’s 1998 suit against Microsoft. Plus, find out the origin of the word "antitrust". Plus, tech tip: try out Brave browser for free at Brave.com. It's private and gives you back hour...

 “Democracy is a right to make the wrong choice.” -John Patrick Hosted on Acast. See acast.com/privacy for more information.

Alexa gets more conversation. Here's how to enable Whisper Mode in case you haven't. It's handy to avoid waking someone up or aggravating your headache. Plus, Google's Continued Conversation feature, which Amazon responded to by releasing Alexa Follow-Up Mode. Note: these features were released a couple years ago but ICYMI. Hosted on Acast. See acast.com/privacy for more information.

Find out the top question clients ask about starting a podcast and the other key question that too few people ask. Hosted on Acast. See acast.com/privacy for more information.

Find out about two must-have podcast and Instagram marketing tools: Plink ( get your podcast universal 1-click marketing link at beetlemoment.com/plink ) and Linktree (see it in action on my Instagram @beetlemoment ). This episode was not sponsored in any way ad is not an ad. These are simply my tech tips cuz it's Tuesday! Hosted on Acast. See acast.com/privacy for more information.

How many times have you read that Procter & Gamble, Chevrolet, and Camel cigarettes flourished during the Great Depression because they advertised heavily? These are anecdotes, but there was little empirical data to support them. So HBR ran a one-year study. Find out how a multipronged business strategy is the best antidote to a recession. Hosted on Acast. See acast.com/privacy for more inform...

Brands that advertise during a downturn send a message of confidence and a belief in the future. Plus, the drop-off in overall spending means less competition, enhancing the effectiveness of your message. Hosted on Acast. See acast.com/privacy for more information.

Video marketing is free content marketing that builds authority and affinity fast. It's faster and more effective than spray and pray advertising (old school). Why YouTube is the most powerful social media lead gen tool. Mentioned: my original 2018 video about filing an LLC, nearly 12,000 views: https://youtu.be/TgGRM7hcUXw. Follow-up video in 2020 , better quality, with 88 comments, proving power...

Overnight success is not a thing. Hosted on Acast. See acast.com/privacy for more information.

Advertising great Stan Richards came up with the Chick Fil A cows and the Motel 6 tagline "We'll leave the light on for you." And now he's been forced to resign from this namesake agency, The Richard Group, due to cancel culture at its worst. This will end up being one of the costliest mistakes in advertising. The Richards Group, the country’s largest independent advertising and marketing age...

Amazon just had its biggest Prime Day ever. But this year, unlike in the past, it's not hyping that up. Instead, it's focusing on small business results. Prime Day usually takes place in July but was rescheduled this year due to the coronavirus. We just wrapped up Prime Day 2020 and the numbers are in. This week, third party Amazon sellers pocketed more than $3.5 billion on #PrimeDay2020 which is...

Let's talk about those Q-tips hanging out of your ear. Apple Airpods have 35% of hearables market share. With competitors like Samsung, Amazon, Google, and Sony, can Apple maintain their lead? Hosted on Acast. See acast.com/privacy for more information.

Amazon has the lead, at about 70% market share. Will it last? And what is the killer app of voice? Hosted on Acast. See acast.com/privacy for more information.

Writers and speakers can use voice to get published much faster than the traditional book publishing process which can take over a year. Hosted on Acast. See acast.com/privacy for more information.

Voice marketing is a long game. Hosted on Acast. See acast.com/privacy for more information.

The best technology products do one thing. Here's why Overcast is the best podcast listening app. Far better than the basic default Apple Podcasts. Hosted on Acast. See acast.com/privacy for more information.

LinkedIn recently announced several updates to its site, including a new tool called Stories. Here's what you need to watch out for. Hosted on Acast. See acast.com/privacy for more information.

Get your listicles of the top podcasts according to some blogger with an opinion! Hosted on Acast. See acast.com/privacy for more information.

Why keep investing time and effort in a tactic that isn't paying off? Hear what I changed in episode 77 of Beetle Moment Marketing Podcast. Hosted on Acast. See acast.com/privacy for more information.

Spotify Tip Hosted on Acast. See acast.com/privacy for more information.

We just registered a decade of ecommerce growth within two months. Online grocery penetration overall has experienced a 6 percentage point increase in six months, from 3% to 9% penetration now. Another way COVID-19 has been a great accelerant is in people living with their parents. More young adults are living with their parents than ever before. Tweet: “Before 2020, the highest mea...

Tweet of week: "Anyone can be a planner. Can you be a leader? Can you change the trajectory of the lives and the decisions of your clients while involving them in the process even as you direct it? Can you do that? I hope so. Cause that is the game - at the end of the day that is the game." -James Werner, Founder of Silicon Hills Wealth Management  https://twitter.com/jallenwerner/s...

Approximately a dozen colleges in the United States use “Block Scheduling” or “One Course At A Time (OCAAT) Scheduling.” It is a unique approach. What is the business application? it could be an incredible way to speed up your projects and be more efficient. Hosted on Acast. See acast.com/privacy for more information.

Our kids will outlive most of the companies we know today. What do these companies have in common?: American Motors, Brown Shoe, Studebaker, Collins Radio, Detroit Steel, Zenith Electronics, and National Sugar Refining. All of these companies were in the Fortune 500 in 1955, but not in 2015. How about Boeing, Campbell Soup, General Motors, Kellogg, Procter and Gamble, Deere, IBM and Whirlpool...

Why do millennials love nostalgia memes more than any other generation? Hosted on Acast. See acast.com/privacy for more information.