Voice Marketing with Emily Binder

Amazon Prime birth and strategy from Land of the Giants episode 1. Golden Globe awards sell more shoes - Jeff Bezos quote.  Hosted on Acast. See acast.com/privacy for more information.

In July 2020, Amazon announced Alexa Quick Links, in which web hyperlinks can take a person clicking on them either to the front entrance of an Alexa skill or to a specific part of an Alexa experience, such as a feature like the Comedy Central Standup skill does. This removes the obstacle of users forgetting invocations (specific phrases needed to open skills). Hosted on Acast. See acast.com/...

A quick rundown of marketing and changing mindsets about convenience and consumption from the 1950s to today. We’ve come to think of shelf stable food as a good value because it doesn’t expire for ages and is cheap. But so much of our attitudes toward what we buy, especially food, are shaped by marketing, and often not for the better when it comes to health. We have arrived at an obesity epidemic...

Top tweet of the week: This tweet comes from Jack Butcher (@jackbutcher): "The two sides of the internet: Consume to turn your time into other people’s assets. Produce to turn other people’s time into your assets." https://twitter.com/jackbutcher/status/1305524510582542343 Hosted on Acast. See acast.com/privacy for more information.

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The Netflix documentary "The Social Dilemma" includes extensive on-camera interviews with former tech wizards from some of the biggest tech companies including Facebook and Google. These are merged with a dramatized illustration of how algorithms work, played by Vincent Kartheiser, the actor who played Pete Campbell on Mad Men (and happens to be married to Alexis Bledel). You'll see interviews wit...

In the 1970s we saw about 500-1600 ads per day. In 2007 it was 5,000 and may be up to 10,000 in 2020 (2007 stat via Yankelovich). What do you do to stand out as a brand? Good luck. Hosted on Acast. See acast.com/privacy for more information.

How much are the top 5 social media influencers paid per post? Around $1 million per post. Is influencer marketing a smart marketing investment vs regular advertising? Hosted on Acast. See acast.com/privacy for more information.

Emerging markets spend the most time on social media per day (up to 4 hours per day). Tomorrow's episode: influencer marketing, the multi billion dollar industry. Hosted on Acast. See acast.com/privacy for more information.

The human desire to belong ensured survival for our ancestors. How does this tribal instinct to fit in relate to your brand? Ignore the instinct! Hosted on Acast. See acast.com/privacy for more information.

Advertising is push; social media is pull. PPC is not a solid long term strategy if you want to build a brand people love and trust. With ads, especially PPC on Google search, you are continually paying to acquire your customer over and over. And Google owns the relationship. Think about it, when Google is the portal through which your customers find you and transact you have no control. Google ow...

On Thursday 9/3/2020, Amazon revealed its new Alexa for Residential program, which will make it easier for landlords and property managers to add dozens of Amazon's voice assistant and Alexa-powered smart home devices into their rental units. This is a smart move for Amazon because 36% of U.S. households are renters. Quite the TAM. Plus, this will acquire new users and hav...

Advertising is push; social media is pull. PPC is not a solid long term strategy if you want to build a brand people love and trust. With ads, especially PPC on Google search, you are continually paying to acquire your customer over and over. And Google owns the relationship. Hosted on Acast. See acast.com/privacy for more information.

Where does an AI learn compassion? Google’s Assistant (AI) learned to be more conversational by reading 2,865 romance novels. In 2016, Google was working on "educating" their AI by feeding it text taken from steamy romance novels with titles like "Unconditional Love," "Fatal Desire," and "Jacked Up." Apparently it helped because Google Assistant is far more human sounding and c...

Amazon’s patented 1-click order Netflix’s autoplay of the next episode Google’s I’m Feeling Lucky Others have copied these brilliant features but the originals dominate. These convenient hallmarks of the three the most successful tech companies in history demonstrate wizardry and a true command of their platforms and the customers they serve. Hosted on Acast. See acast.com/privacy for more informa...

Neophilia: Love of or enthusiasm for what is new. Describes modern consumption. I’ve been producing a podcast weekly or biweekly once and off since 2010. I’ve decided I’m going to take about a month and stop doing new interviews on Beetle Moment Marketing Podcast and instead go back to the treasure trove of great content. This is insight-packed audio that I’ve already recorded but so much hasn’t s...

You. Free. Because. Instantly. New. Hosted on Acast. See acast.com/privacy for more information.

"That's what she said" is the most cliche dad joke that you are probably tired of hearing. Where did it come from? This phrase is a form of innuendo that takes innocent statements out of context and makes them sound lewd or sexual. It first appeared in 1975 on Saturday Night Live but it goes back even further to Edwardian period England around 1910: There, the line was "as the actress says to the...

US businesses host around 11 million meetings each day. According to Grandview Research, the global market for video conferencing was worth $3.85 billion in 2019. By 2027, the value of video conferencing will grow at a rate of 9.9%, with more people unlocking this functionality than ever before. But should we really be video conferencing so much? When is an audio-only call better? H...

Having a brand means having staying power. Most brands all look the same and thus have no staying power. UberConference is standing out with this delightful Buzzword Bingo game that mocks its users for their business BS. If anyone says "reinvent the wheel" or "hustle" you get that box. As a business person who has been guilty of using these buzzwords, I love it. Brand is why Apple has a $2.2 trill...

WordPress powers 27% of websites. It is an open source project not owned by any company so it does not have a CEO. The project is run by volunteer developers from all over the world. The first version of WordPress was released on May 27, 2003. This makes WordPress older than both Facebook and Twitter. Christine Selleck Tremoulet, a prolific blogger and a friend of Matt Mullenweg (co-founder of Wor...

Pitching podcast or blog guests? Don't make these mistakes. Don't let your VA make them, either. Hosted on Acast. See acast.com/privacy for more information.

Voice tech tip: Transcribe your calls easily for free. You can open a Google Doc during a call or webinar and your computer will transcribe the conversation on the sheet for you. Instant notes. Some edits required. Go to: Tools > Voice Typing You can also do it in Microsoft Word. Look under Edit > Start word dictation. Otherwise just hit Help and start typing "dict" in the search b...

2.7 billion users create Facebook's content for free. Netflix is spending more than $100 million per season to produce their original show The Crown. Subscribe free to this podcast and Alexa Flash Briefing to hear new episodes in under 3 minutes every weekday. Search for Voice Marketing with Emily Binder in your podcast app or on Amazon or the Alexa app: https://emilybinder.com/flash-briefing/ Hos...

Don't make a voice experience that feels like tap, type and swipe. Hosted on Acast. See acast.com/privacy for more information.