Voice Marketing with Emily Binder

Tip; Spotify doesn't play ad markers from Acast. This means you can skip music or ads and easily binge flash briefings on Spotify. Today's tip: the 10-minute limit on Alexa Flash Briefing doesn't seem to apply anymore. But don't abuse this unless you're NPR. This is a great idea: make a flash briefing series that is meant to repeat for one week or one month. Like a mini course. Those could be over...

What makes a good flash briefing? How often should you publish episodes for a flash briefing? Hosted on Acast. See acast.com/privacy for more information.

What makes a good daily briefing? How long should a flash briefing be? Tip: binge this show (Voice Marketing with Emily Binder) on Spotify if you want to skip the intro and outro music. Hosted on Acast. See acast.com/privacy for more information.

How do you make a blog post into a flash briefing? Your show is a holistic daily briefing - a capsule that stands alone. It's not an ad for other content, at least not often. This episode has tips on how to chop up existing content into smaller clips or daily briefings. How does this relate to responsive design when we went from desktop to mobile? We've gone from Tap, Type, and Swipe to Voice but...

Flash Briefings happen to be on Alexa. But borrow the format and consider it a platform-agnostic mini podcast or daily show. Don't pigeonhole yourself onto any channel. Be everywhere. Here is the video referenced from 2018: https://youtu.be/kmOk2XihCiI. Subscribe free to this show anywhere you listen to podcasts or as Alexa Flash Briefing (enable the free Alexa Skill called Voice Marketing with Em...

Financial firms have a lot of blue, green, and lighthouses, anchors, trees, or pinnacles. Why is looking and sounding the same so popular when it's actually not effective for marketing? This goes back to human instinct to fit in. But you might want to stand out if you want your business to succeed. A clip featuring Robert Sofia, CEO of Snappy Kraken, our guest on episode 74 of the Beetle Moment Ma...

A 2017 NYU study analyzed over half a million tweets and found that each moral or emotional word used increase virality by 20%. Posts with indignant disagreement received twice as much engagement as other content on Facebook. The algorithms reward the incendiary and indignant. The social feed is the Internet and serves as reality for many users who don’t have the media literacy or self contro...

82% of Twitter users watch video content on Twitter. 45% of people watch more than 1 hour of Facebook or YouTube videos a week. You can’t underestimate the power of YouTube as a vehicle for traffic and leads. YouTube receives more than 1.5 billion logged in users per month and feeds over 1 billion hours of video each day to users. Around three-quarters of U.S. adults (73%) say they use YouTube, ac...

Suit your content to the channel and medium. YouTube is about video. Audiograms aren't video. Hosted on Acast. See acast.com/privacy for more information.

There are twelve brand archetypes: The Innocent, Everyman, Hero, Outlaw, Explorer, Creator, Ruler, Magician, Lover, Caregiver, Jester, and Sage. Hosted on Acast. See acast.com/privacy for more information.

Brands trying to heroes (in the archetypal sense of the word) are making a mistake. In a recent article in Adweek, Thomas Kolster, the author of 2012 book  Goodvertising  says he has changed his mind. In his new book,  The Hero Trap , he explores how brands try to become heroes—and unwittingly (or knowingly) end up being selfish in the process. Customers should be the heroes, not br...

Solutions: you can always suggest an alternative solution if you think that your big ask is something that the other person won’t go far. Here’s an example: I knew that I had paid for about two or three weeks of my Equinox gym membership back in March 2020 which was unable to be used due to closures from COVID. I emailed my contact at the gym and asked for a refund to my card. She said that she co...

In  Scott Galloway's The Four  (buy the book here, it's great: https://amzn.to/2WDtcAW), he talks about six stages of retail: The corner store The department store (e.g. Nordstrom) The mall The bix box store (e.g. Costco, Walmart, Target) The specialty retailer (e.g. Whole Foods, The Gap) Ecommerce (online shopping, dominated by Amazon) Hosted on Acast. See acast.com/privacy for more inf...

In Scott Galloway's The Four (buy the book here, it's great: https://amzn.to/2WDtcAW), he reports the percentage of U.S. households participating in certain institutions or markers of social life, such as voting, gun ownership, attending church, and now, having an Amazon Prime subscription, which 64% of households did in 2016. In other words, more households have Amazon Prime than vote, go to chur...

From the Edison and NPR 2020 smart home audio report : "With 41% percent of the U.S. population saying they are staying at home and not leaving unless it is an emergency and 54% only going to places they feel safe and/or are necessary, new research shows how smart speakers and voice assistants are increasingly becoming a part of their everyday lives. 52% of voice-assistant users say they use voice...

You want to keep users on your site, not send them off to a PDF where you lose insight on their activity and clicks. Downloadable PDFs are popular for lead magnets (forms where users give their email address in exchange for downloading your content like a white paper, infographic, or one-page PDF). SOLUTION: Publish a short (100-200 word) indexable abstract followed by a form to fill out in order...

Downloadable PDFs are popular for lead magnets (forms where users give their email address in exchange for downloading your content like a white paper, infographic, or one-page PDF). Here's why you should stop with the PDFs. Tomorrow I'll give you a better solution. Subscribe free to this daily show on your podcast app or Alexa Flash Briefing . Hosted on Acast. See acast.com/privacy for more infor...

What's next for Amazon Prime? Exclusive podcast content. Think about in-car voice. See what Spotify just did acquiring the exclusive rights to the Joe Rogan Experience beginning Fall 2020? That is your clue. Amazon Studios is a major content factory that competes with Netflix. Bezos will not stop. Watch for exclusive podcasts for Amazon Prime subscribers available via Alexa. Huge play. It's what I...

"Marketing is about understanding how your customers want to feel...and then giving them stories and products and services that help them feel that way. Word of mouth is about those stories being portable stories that are easy to spread. It's that simple. And that hard." - Clay Hebert tweet Hosted on Acast. See acast.com/privacy for more information.

Twitter is powerful. Facebook is a dumpster fire. Also, claim your consistent brand handle everywhere, especially Twitter. Check for a dot com and a Twitter handle before even considering moving forward with a new brand name choice. Hosted on Acast. See acast.com/privacy for more information.

Squat on yourself so someone else doesn't. Claim your social handle and vanity URL on every social channel and your dot com or other TLD (top level domain). I wouldn't start a new brand if that brand isn't consistently available. Hosted on Acast. See acast.com/privacy for more information.

Two of these 2020 Google search trends struck me: 1) Local search on the uptick: Searches with “near me” continue to grow, with a 40% further YoY increase in the last year. 2) We are redefining value. Content people want: We want to shop ethically, have authentic experiences and live consciously. We also want to make better-informed financial decisions and save money – with a growth in searches fo...

Voice search and voice marketing in 2020 - today and what's next. How to measure success in voice marketing. Stop thinking about it like direct response. It's more like social media. Hosted on Acast. See acast.com/privacy for more information.

What makes someone a good podcast guest? Here's what hosts should look for when you invite guests onto your show. Ask Barry Ritholtz or Brian Koppelman or Debbie Millman or other great podcast hosts. This is what they'll tell you. And remember, shoot for maximum insights per minute instead of chewing the fat to fill time (hear Emily's briefing about this helpful frame of mind for both podcasts and...

Don't worry about length. Go for insights per minute instead. Get help with your podcast or marketing strategy. Book a marketing consultation with Emily Binder. Hosted on Acast. See acast.com/privacy for more information.