Voice Marketing with Emily Binder

52% of advertisers plan to increase spend in podcast advertising in the second half of 2020. Traditional channels are suffering with anywhere from 51% to 62% of buyers reporting planned decreases for linear TV, terrestrial radio, direct mail, print, and OOH. See the rest of the data and our insights in our new blog post about U.S. advertising spend after COVID for H2-2020 . This post goes into det...

Length doesn't matter. Brevity is more valuable for busy listeners. Throw your old ideas about book and podcast length equating with value out the window. Try doing a 90-second daily Flash Briefing, you'll see that it's harder than gabbing for a half hour. Click here to subscribe free to this show, Voice Marketing with Emily Binder wherever you get your podcasts or on Alexa Flash Briefing . Hosted...

YouTube is the #2 search engine. Here's my channel that I'm using as a case study. Today I share where most of my YouTube views come from. The #1 source is not YouTube and it's not social media. If you want help with your video marketing SEO and content strategy, book a call here . And here is my "How to Start Your Own LLC - Best Tips No One Told Me" most popular video (random). Hosted on Acast. S...

There's a daily R-rated party of raw smart business and market commentary on WallStreetBooyah's Twitch channel. The anonymous man in the bat mask is inventing a new category, quickly gaining over 6,000 active followers in months. Get up to speed on the evolution of financial news in my new conversation with Booyah and digital marketing expert  John Andrews : Show notes & podcast links her...

27% of U.S. podcast listeners have a 4-year college degree – vs 19% of the general population. Where is your current audience? Which social platforms do they use? Do you know for sure? And which platforms will they use in 1 year and 2 years? You don’t know. Current audience is one thing. But then there’s this question: Where is your ideal audience? And an even better question: Where is the smart a...

The underlying infrastructure of podcasts is RSS feeds. This is a structural limitation on what creators can do to connect the dots and even see analytics accurately. Accurate measurement is still a problem. Enable the Beetle Moment Marketing Podcast interactive voice experiences on Google Assistant or Alexa and enjoy voice control for episodes by topic or keyword. Podcasting must become...

32% of U.S. adults listen to podcasts at least once a month. 22% listen weekly. Your brand should create voice content like a podcast or Flash Briefing. Reach your audience in the limbic system. Be a human being, not a bunch of 1s and 0s. Create emotional connection with voice; emails - not so much. Stats via Dani Fava's article, Every Advisor Should Have a Podcast - TD Ameritrade. Hosted on Acast...

33 former Facebook employees who worked at the company during its early stages, including some who helped create Facebook’s original community guidelines, published a letter on June 3. Dismayed with Zuckerberg’s hands-off policy on Trump’s posts and Zuck's defensive posture on the matter, this group forcefully pushed back. Hosted on Acast. See acast.com/privacy for more information.

In 1999, Napster launched. It was a pioneering peer-to-peer file sharing Internet software that emphasized sharing digital audio files, typically audio songs, encoded in mp3 format. MTV news asked founders Sean Parker and Shawn Fanning: "...You're confident that even though the technology is out there to get music for free, people will pay for it?” Sean Parker said yes, they wo...

This is a turning point for Facebook. A line in the sand has been drawn and Twitter will be on the right side of history. Leaders of three civil rights groups said they were “disappointed and stunned” after a call with  Facebook  CEO Mark Zuckerberg and COO Sheryl Sandberg about the company’s decisions to maintain posts by President Donald Trump, as reported Tuesday June 2 at 10am. In th...

As Google’s Innovation Agitator, Alberto Savoia forged, tested and perfected Pretotyping, a powerful set of tools and techniques to help innovators, product managers, and entrepreneurs make sure that they are building The Right It before they build It right. Hear how Best Buy used this concept for their technology trade-in program, NextPlay, taking it from a single parking lot tent test to a succe...

22% of U.S. adults use Twitter. Closer to 50% have a smart speaker. So, smart speakers have a greater distribution platform to reach the U.S. population than Twitter does. Think about that. Twitter stats via Wordstream . Hosted on Acast. See acast.com/privacy for more information.

Consider removing "customer" or "consumer" from your vocabulary. Think of them as people who are more complex, and with whom you can really build a relationship to your brand. This briefing was inspired by Pauline Jordan's ideas on Six Pixels of Separation episode 711 with Mitch Joel. Pauline is a brilliant marketer and business thinker. Hosted on Acast. See acast.com/privacy for more information.

"Last week Kantar’s Dimension study revealed a brewing mistrust among consumers towards both advertisers and social media platforms. The report surveyed 8,000 people in eight markets, including the US, UK and China, which have a combined total ad spend of $400bn. It found advertising to be the least likely source people would use to garner information about a business, with just 14% saying they tr...

Grab a book! According to the Pew Research Center, the typical American reads just 4 books a year and over 25% haven’t read a single book this year. I am reading The Future is Faster than You Think by Peter Diamandis . Follow me on Twitter for insights, quotes, and book and podcast recommendations: @emilybinder . Hosted on Acast. See acast.com/privacy for more information.

The Sears catalog democratized American commerce. In 1896 Congress passed the Rural Free Delivery Act, which opened up the Postal Service to all of America. Rural mom and pop shops did not want postal delivery because mail like the Sears catalog would arrive and could put them out of business. Amazon CEO Jeff Bezos has said to employees: "One day, Amazon will fail but our job is to delay it a...

Why has Zoom skyrocketed to more than a twentyfold increase in use since December 2019? “Success is where preparation and opportunity meet.” -Bobby Unser. Hosted on Acast. See acast.com/privacy for more information.

Humans can hear 20 to 100 times faster than we can see. And that has a stronger impact on us than we might expect.  One study  by North, Hargreaves, and McKendrick, entitled The influence of in-store music on wine selections appeared in the  Journal of Applied Psychology and  found that people shopping for wine in a store playing German music were more likely to buy German...

Make it really easy to unsubscribe. Clean your list annually. And more email marketing tips. Leave a review for this show on Apple Podcasts here . Hosted on Acast. See acast.com/privacy for more information.

This is day 4 of 5 in our week of email marketing tips, stats, dos and don’ts. Now, here is the money shot of the entire week. This is the big tip I hope you all really take to heart: 1) First, here is the Why: In a conversation, 55% is nonverbal. 38% is tone of voice and change in pitch. That leaves just 7% coming from the words, things that you could text. Interesting that nowadays texts are so...

Adobe surveyed over 1,000 white-collar workers in the United States in 2018 and identified the nine common phrases that people find most frustrating and annoying in emails. In order of least despised to most despised: 9.  "Re-attaching for convenience" (6%) 8.  "As discussed" (6%) 7.  "As previously stated" (9%) 6.  "Please advise" (9%) 5.  "Sorry for the double email...

In their 2018 Consumer Email Survey report,   Adobe examined at how white-collar workers use email and discovered that they spend an average of 2.5 hours per day checking their personal inboxes at work and even more time dealing with work-related emails. Considering actual productive hours are at about 2 out of the 8 at the office, this isn't good news for companies and employers. Hosted on A...

Data from Statista  reveals a steady climb in the number of emails received and sent out. It projects that the figure will surpass 347 billion per day by 2022. It’s also worth realizing that the number was 269 billion in 2018. That’s a rapid rate growth for an already high volume of emails. Also, hear why Gmail created the Promotions tab (can you guess?) *Note / clarification for the audio: T...

Trust me on this, I have info that will make you a better communicator and that is the crux of everything on this show. Tune in for our series that begins Monday. Here's how: Subscribe now so you can listen on your favorite podcast app and or on Alexa Flash Briefing each day next week, the easy links are at emilybinder.com/briefing . Or just search for "Voice Marketing with Emily Binder" wherever...

Noise is a secret killer of performance. A mere 10db noise increase (e.g. going from a dishwasher to a vacuum cleaner) drops productivity by 5%. But most people don't notice because it impacts cognition, not effort. Also, noise is greater in poorer neighborhoods. This is from noise and productivity research published February 25, 2020 by Joshua T Dean from University of Chicago Booth School of Bus...