Voice Marketing with Emily Binder

Motivated reasoning is a circular information processing pattern where we notice and seek out evidence that confirms our beliefs and we rarely challenge the validity of that confirming evidence. On top of that we ignore or work hard to actively discredit information contradicting our belief. In motivated reasoning, we are stuck in a loop where we never learn or become more accurate in our thi...

Try Brave browser for more secure browsing: brave.com . This is not sponsored in any way. I just like Brave. They also have a blockchain based ad payments platform (BAT) with tokens to reward quality content. Hosted on Acast. See acast.com/privacy for more information.

Important companies founded during the 2008-2010 recession: Airbnb (2008) Uber (2009)  WhatsApp (2009) Slack (2009) Square (2009) Venmo (2009) Pinterest (2010) Hosted on Acast. See acast.com/privacy for more information.

Voice is a universally accessible technology that is in its infancy compared to where we are headed toward ambient computing, when computing blends into the background. Find out how it should fit into your marketing strategy: book a consultation with Emily Binder: https://emilybinder.com/voice-marketing/call/ Hosted on Acast. See acast.com/privacy for more information.

The practice of quarantine began during the 14th century in an effort to protect coastal cities from plague epidemics. Hear more about the 40 day anchoring. It’s good to understand where our words originate and what they really mean. Voice recognition is about discovering  who  is speaking. Speech recognition is about  what  they are saying. Hosted on Acast. See acast.com/...

Inspired by a 2015 post that was clearly an SEO tactic for a small Missouri ad agency. Their post was littered with internal links to their Facebook Ad services and rich keyword text, keyword stuffing, the works of early 2000s SEO tactics. But worse, this post has an unsubstantiated stat about the average American seeing "4,000 to 10,000" ads per day. There is no data to back it up. Unfortunately,...

In 2018, 24% of people surveyed by CapGemini said they'd rather use a voice assistant than a website. Self-reported predictions for 2021 include: 40% will prefer voice to web. 31% will prefer voice to visiting a shop or bank branch (up from 20% saying they prefer voice to in-person shopping or banking in 2018). -CapGemini study: https://www.capgemini.com/resources/conversational-commerce-dti-repor...

Videos are shared 1,200% more than text and links combined - Forbes . Subscribe to this show on your podcast app or Alexa Flash Briefing here. Hosted on Acast. See acast.com/privacy for more information.

70-80% of consumers avoid clicking on paid search results - via Search Engine Land, 2020. This is Day 2 of 3 - 2020 advertising stats. Hosted on Acast. See acast.com/privacy for more information.

Havas research from 2019 says that 84% of consumers expect brands to create content. But where will you create it tomorrow? Day 1 of 3 - 2020 advertising stats Hosted on Acast. See acast.com/privacy for more information.

Voice is the ergonomic future of marketing. More on the speed of hearing and senses here . Hosted on Acast. See acast.com/privacy for more information.

Hear episode 67 of the Beetle Moment Marketing Podcast with guest JJ Ramberg, Co-Founder of Goodpods Hosted on Acast. See acast.com/privacy for more information.

iOS tip: Swipe to Type is now on the iPhone. You can stop envying Android users this neat feature. But voice is still faster than typing :) Hosted on Acast. See acast.com/privacy for more information.

Two top tips for promoting your podcast on social media. Here is the blog post about setting up your own Plink link (your own universal podcast 1-click subscribe link). Hosted on Acast. See acast.com/privacy for more information.

Twelve is the sweet spot for the number of choices for optimal decision making, according to brain science. Follow my startup founder story on YouTube as I build a voicefirst product that will evolve communications: WealthVoice. That's right, I'm starting a business during a pandemic and a recession here in the coroneconomy. Watch my journey on YouTube: playlist here. Hosted on Acast. See acast.co...

The two most common listening locations for podcasts are at home and in car. At home is the most common by far. Via University of Floria and Future Media: NAB Podcast Users National Survey Report April 2019, which surveyed 2000 U.S. podcast listeners over age 18. Hosted on Acast. See acast.com/privacy for more information.

Social Media Preferences for 18+ Podcast Listeners: YouTube, Facebook, and Instagram are the prime social media destinations for podcast listeners. • 18-24 year olds prefer YouTube (4.2) followed by Instagram (3.6)  • 25-34, 35-44 and 45-54 all preferred YouTube first, then Facebook.  • Adult 55+ preferred Facebook first, followed by YouTube.  *On a scale of 1-5, 1 being not at all,...

Tech tip for working from home: In Zoom meetings, messages sent to individual people show up in the end-of-meeting transcript along with all other public messages. Hosted on Acast. See acast.com/privacy for more information.

A  recent Nielsen survey found that 83% of consumers say they’re listening to as much or more radio as they were before the pandemic: https://www.nielsen.com/us/en/insights/article/2020/radio-is-comfort-food-as-media-consumption-rises-amid-covid-19-pandemic/ Hosted on Acast. See acast.com/privacy for more information.

Hear the rest of episode 66 of the Beetle Moment Marketing Podcast: Emily Binder's conversation with Audrey Hall , SVP, Product at Brightwell. Brightwell is a top payments provider for the maritime industry, specifically empowering crew members in the cruise industry to send remittances globally, concentrated in Southeast Asia. Hosted on Acast. See acast.com/privacy for more information.

Watch Her Majesty the Queen's address from Sunday, April 5, 2020 about coronavirus: @RoyalFamily tweet with video of The Queen . Quoted portion: While we have faced challenges before, this one is different. This time we join with all nations across the globe in a common endeavor using the great advances of science and our instinctive compassion to heal. We will succeed - and that success will belo...

See Scott Monty's COVID19 corporate goodwll tweet and collaborative Google Doc here . Google Fiber, you are missing a big opportunity here. Help small businesses. We don't need Google AdWords credits, we need our ISP to perform and to be generous with credits or waivers of fees when it doesn't. Hosted on Acast. See acast.com/privacy for more information.

No foolin' on this briefing. Hear Part 1 of this two-part mini series on voice search shopping on Amazon Alexa. Amazon's Choice badge boosts product sales on Amazon. This was built for Alexa voice shopping. Click here to book a consultation with Emily Binder to get advice on your business's voice search optimization . Thank you to Katherine Prescott for reviewing this Alexa Flash Briefing! Read he...

App recommendation to find the best podcasts and follow what your friends are listening to: Goodpods. Visit goodpods.com for more info. Tune in to Emily's interview with Goodpods Co-Founder JJ Ramberg in a couple weeks on the Beetle Moment Marketing Podcast - subscribe free here so you don't miss it! Hosted on Acast. See acast.com/privacy for more information.

Get Katie Martell's email newsletter here for free. It has lots of great resources. Hosted on Acast. See acast.com/privacy for more information.