Voice Marketing with Emily Binder

Keep the brand lights on even short term sales are down. Maintain and increase affinity and loyalty through a strong and thoughtful presence during a crisis. Think long term. Example of Equinox app doing this. #COVID19 Hosted on Acast. See acast.com/privacy for more information.

Outfit your home office with the right gear, including backup cables so you aren't caught in quarantine without a charger, and other tech and remote work items that will deliver value. Check out this list of Emily Binder's personally tested and top recommended work from home products for productivity and health, from gadgets and webcams, to Macbook USB-c adapters, to a standing desk, healthy snack...

Private social network and personal travel log. We'll begin to seek more privacy and curated small friend networks online. Swarm app - it's good. Hosted on Acast. See acast.com/privacy for more information.

Hear my interview with naming expert and CEO of aflow, Alison Greenberg in episode 65 of Beetle Moment Marketing Podcast. Mentioned in this preview clip: Kodak Slack Hosted on Acast. See acast.com/privacy for more information.

We need clear directives from strong leaders. It's a lot like your CTA (call to action). Make it short, succinct, thorough, and easy to understand. Leave no room for confusion. The U.S. federal government has failed to do this but fortunately state and local officials are instituting lockdowns to flatten the curve. #COVID19 resources and updates: Flatten the Curve graph and viral spread simulator:...

True story about shopping at Office Depot. Watch my video about Chase Trifecta and credit card point hacking to travel for free (my hobby). Hosted on Acast. See acast.com/privacy for more information.

What is the ideal length for a flash briefing? Try to keep it under one minute. See if you can get down to the true essentials. Edit your script to cut extra words. Speak briskly and confidently - that is the appropriate pace for the medium of briefcasts especially on Alexa Flash Briefing. Hosted on Acast. See acast.com/privacy for more information.

Hear Emily's interview with Jason Fields from Voicify on Beetle Moment Marketing Podcast episode 64 . Get the multimodal voice design guide - free PDF download here . Hosted on Acast. See acast.com/privacy for more information.

Play part 1 on time and technology etiquette here . Time is the ultimate non-renewable resource. Let's talk about lateness, meetings, business, personal, texting, and etiquette. It's about how you make people feel. #emilypost Hosted on Acast. See acast.com/privacy for more information.

"People are frugal in guarding their personal property; but as soon as it comes to squandering time they are most wasteful of the one thing in which it is right to be stingy.” - Seneca When we respect others, one of the best ways to show this is to respect their time. Hosted on Acast. See acast.com/privacy for more information.

Google Featured Snippets are a great way to be featured in typed and spoken search results. A Featured Snippet on Google is what Google Assistant typically reads aloud as the best answer. Case study and results: I was able to become featured (Google's best / top result in the special box) for the search " voice marketing " by making certain strategic changes to this blog post which includes the de...

What makes a successful product landing page doesn't really translate to voice experiences like Alexa Skills or Google Actions. What do you do? Hosted on Acast. See acast.com/privacy for more information.

Novelty vs familiarity and your brand. The number one most used word in advertising copy is “new”. We love novelty, we like to hear the newest episode or read the newest article. It's called "NEWS" after all. But we actually also love familiarity. In fact, we are hardwired for it. Humans like to maintain the status quo because it was evolutionary a safer bet for us. How can you use this to yo...

Many leading global brands from BMW and BBVA to Hilton, MasterCard, Porsche and more have had the sound of their brand created by amp, a sonic branding firm based in Munich, Germany. Emily Binder spoke with amp Global CEO and Founder Michele Arnese about the importance of sonic branding and its role as voice technology evolves. Listen to their conversation in episode 63 of...

Full episode Hosted on Acast. See acast.com/privacy for more information.

"Amazon’s dominant position in the U.S. smart speaker market will continue thru 2021, with rivals like Google and Apple only making slight dents in Echo market share." Via @eMarketer new report. Smart speakers matter but voice devices go far beyond just these stationary assistants. See tweet with eMarketer source article here . Hosted on Acast. See acast.com/privacy for more information.

This is a must watch program and it's free on PBS: Amazon Empire - The Rise and Reign of Jeff Bezos Scott Galloway live tweeted the program. Hosted on Acast. See acast.com/privacy for more information.

Voice marketing involves voice search, which is predicted to account for 30% of searches this year (Gartner). Get help with your voice strategy today: book a consultation at emilybinder.com/call Hosted on Acast. See acast.com/privacy for more information.

Tune into the new BeanCast, episode 580, to hear Emily Binder with Bob Knorpp, Saul Colt, and Ron Tite. We dug into the issues with political advertising on social media in the wake of Michael Bloomberg's Instagram memes. Plus, how do we reimagine the entire AdTech industry, with Google having set their timeline for closing off cookie tracking? Third, coronavirus has caused can...

Traditional display advertising is obsolete (see YouTube pre-roll video ads). There's a better way. Look at the gaming industry with Fortnite's collaboration with Marvel and Star Wars. Players can simply use the characters from these respective brands across gaming devices without ever interrupting play. This exemplifies a better framework for building brands and engaging customers....

FaceTime and screens evolve the narrative in the Apple TV+ show The Servant . This produce placement is quite natural and helpful to the storytelling and mood, though some viewers find it a bit on the nose. Hosted on Acast. See acast.com/privacy for more information.

There are 850,000 podcasts, up from 750,000 a year ago. There are 30 million podcast episodes as of January 2020, according to Apple Podcasts / iTunes. Source:  https://www.podcastinsights.com/podcast-statistics/ Hosted on Acast. See acast.com/privacy for more information.

Takeaways from Delta dinner for customers in Austin. #SkyMilesLife stayed tune for possible Youtube collab... And ICYMI check out my #1 YouTube video on American Express Platinum Authorized User Benefits Hosted on Acast. See acast.com/privacy for more information.

This strategy hasn't really taken shape yet. For now Amazon is rounding up followers of @alexa99 . Also, @alexa is a real person, separate, and is probably tired of being mistakenly tagged. Subscribe free to this show anywhere you listen . Hosted on Acast. See acast.com/privacy for more information.

Here is the final part of the LinkedIn "I'm not vouching" story that is a teachable moment about supporting and sponsoring women, which helps men and women and our economy and our businesses. Here's the audiogram of the Super Bowl briefing about sonic branding. Also, don't be a party crasher on a social media conversation where you jump in and self-promote. Universal link to share your podcast: Pl...