Voice Marketing with Emily Binder

Women are 54% less likely than men to have a sponsor in the workplace. This is a major problem in women's ability to advance. Mentors can't help here - you need someone senior with power to advocate for you. Tune back in tomorrow for the rest of the LinkedIn "I'm not vouching" story. Hosted on Acast. See acast.com/privacy for more information.

Sponsorship and Mentorship - women's careers. Tune back in tomorrow for the LinkedIn "I'm not vouching" story. Hosted on Acast. See acast.com/privacy for more information.

RBC Capital Markets predicts that voice shopping on Alexa alone will generate  $5 billion in revenue  for Amazon in 2020, via Vox. Key: multimodal (voice + visuals) ranking in spoken search results CPG and grocery need to play here Hosted on Acast. See acast.com/privacy for more information.

Super Bowl LIV ads: which brands were heard? Lots of commercial music - borrowed pop culture. Who is creating new culture? Example: I tweeted : It’s one after another. “Paint It Black” in @pepsi ad. “Reach Out I’ll Be There” in @HeinzKetchup_US ad. Both could have used some neat audio marks b/c both CPGs make a recognizable sound when you open them. Taste & sound are mighty sensory and recall...

Google wants the brand to have to buy a search ad. They don't want you directly emailing your customers because they don't make money off that. I offer two types of consultations to answer to all your voice marketing questions. Visit  emilybinder.com/call  to book one of the open slots this month. Hosted on Acast. See acast.com/privacy for more information.

Voice - smart speakers in particular - and the Standard Technology Adoption Life Cycle. We're securely in the Early Majority segment today. Hosted on Acast. See acast.com/privacy for more information.

If you're at National LINC, join us in the Power of Voice space for my talk at 1pm today: 3 Ways Voice Technology Will Impact Your Business in 2020. #NationalLINC How will voice technology impact RIAs and financial advisors? Hosted on Acast. See acast.com/privacy for more information.

"Online ad fraud is growing into one of the biggest organized crime businesses in the world. That's according to a  report  from the World Federation of Advertisers, which estimates that within the next decade, fake Internet traffic schemes will become the second-largest market for criminal organizations behind cocaine and opiate trafficking." - 2016 report About my CTAs: It's not about...

"Online ad fraud is growing into one of the biggest organized crime businesses in the world. That's according to a  report  from the World Federation of Advertisers, which estimates that within the next decade, fake Internet traffic schemes will become the second-largest market for criminal organizations behind cocaine and opiate trafficking." - 2016 report About my CTAs: It's not about...

35.8% of millennials use voice enabled digital assistants at least monthly. Via eMarkter. Katie McMahon from SoundHound calls the next generation Gen V for Voice. Book a voice marketing strategy session at emilybinder.com/call Hosted on Acast. See acast.com/privacy for more information.

Voice shopping, est. $35 billion market this year (2020) Hosted on Acast. See acast.com/privacy for more information.

Dani Fava tweet stream about Dunkin' Donuts app used to avoid interactions with people (funny). Quiet by Susan Cain is the best book about introverts and extroverts Book a call with Emily Binder to discuss your voice marketing and sonic branding Millennials range in age from 24 to 39 today (born 1981 to 1996) - and have more differences than they have in common Sonic branding and IVR phone systems...

AI will add $16T to global GDP over next decade. Much from automation, much from voice. -PwC Hosted on Acast. See acast.com/privacy for more information.

Emotion drives purchase decisions. Book a consultation with Emily Binder to make your marketing strategy emotionally effective. Hosted on Acast. See acast.com/privacy for more information.

Don't throw business cards at a room full of people. That's what cold LinkedIn requests from strangers without a message equate to. LinkedIn connections should signal at least a small stamp of approval by association. Social proof is baked into the platform. “Trust” once was, too. I don’t accept low effort 1-click connection requests from strangers without a personalized message. Use the Follow fe...

Why music, voice, and the limbic brain make customers like you or your brand. This is voice marketing. Book a strategy consultation with Emily Binder. Hosted on Acast. See acast.com/privacy for more information.

Timeshifter is an app that can help you avoid jetlag while traveling. Hosted on Acast. See acast.com/privacy for more information.

Multimodal experiences are your opportunity to revolutionize the future of retail, but how can you best deliver on these experiences? @emilybinder shares how in her Wednesday session at @ProjectVoiceAI . See you there! #VoiceFirst #AI #ProjectVoice - tweet from Applause Book a one-on-one 50-minute marketing strategy consultation with Emily Binder : emilybinder.com/call Hosted on Acast. See acast.c...

If you hand kids a coloring book without lines and walk away, your walls will be covered in Sharpie. :) This is kind of what's happening with Alexa Skills. Though I predict it will get cleaned up as the platform matures. Amazon is not used to managing content nor being a distribution platform for news like with Flash Briefing. Lots of opportunity here, improvement will come. We'll talk about Alexa...

Voice technology provides more applications for sonic branding. Sound is processed in the emotional limbic brain. Hear Emily Binder speak about the importance of sonic branding for finance and banking companies on Thursday 1/26/2020 at Project Voice, 2:20pm, Session #445! Hosted on Acast. See acast.com/privacy for more information.

Read Dani Fava's article on TD Ameritrade Institutional: Every advisor should have a podcast ICYMI: Check out my interview with Dani on Beetle Moment Marketing Podcast to find out what works when it comes to Alexa Skills for businesses:  TD Ameritrade Alexa Skills: Brevity, Levity, and Familiarity - Dani Fava The advisory business is probably one of the last businesses on earth that relies ma...

Get your ticket to SkillSetters Flash Networking at Project Voice - January 14, 2020 at 6pm in Chattanooga, TN Hosted on Acast. See acast.com/privacy for more information.

People and businesses signal their worth overtly or covertly. Your people will see your signal. Hosted on Acast. See acast.com/privacy for more information.

Samsung Selfie Keyboard is a parlor trick. This will not "eat" the keyboard. See tweet about this CES technology. Hosted on Acast. See acast.com/privacy for more information.

Tip from Emily on how to make a better Alexa Flash Briefing. Hosted on Acast. See acast.com/privacy for more information.