Emily Binder
Voice Marketing with Emily Binder
Your brand is building trust or burning it. Most don’t know which. Emily Binder defined voice marketing as a discipline before most brands knew they needed it. She distills 15+ years of experience — from leading acquisition for the Nasdaq-listed pioneer of VoIP to building the premier voice AI platform for financial services — into strategies that make brands impossible to ignore. She consults for technology companies, ETF issuers, and firms of every scale, guiding over $170 billion in AUM. She started this show because the advice she gives behind closed doors deserves a wider audience. Episod...
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Episodes
Instagram - From Facebook - Bad Move 03.01.2020 0:23
The Instagram user base mostly had no idea that Facebook owns IG. Now "From Facebook" greets users when they open Instagram. Who does this benefit? $FB but not Instagram. Hosted on Acast. See acast.com/privacy for more information.
Get Confused 02.01.2020 1:34
Podcast to listen to for more about the future of voice: 052 - Brian Roemmele - Amazon’s Hardware Announcements: Keys to the Castle - Pt. 1 (he coined the term #voicefirst) Daniel Crosby posted this the other day: Philospher Jacques Derrida thought we should seek out states of “aporia” or impasse/puzzlement. Basically, if you’re not confused you’re not being challenged enough. Follow Dr. Daniel C...
Don't Use Your Full Name - Identity Marketing 01.01.2020 2:35
Put your first initial and last name on the next credit card or account you open. Throw the trackers off. :) Topics: Marketing lists Digital footprint Big data Identity theft PII Credit cards and bank accounts Hosted on Acast. See acast.com/privacy for more information.
Venmo is not FDIC Insured 31.12.2019 2:04
Thank you Dani Fava for this great tip: don't leave a balance in Venmo. Why: It's not FDIC insured. And you don't earn interest. Also, it's bizarrely social by default. Anyone remember privacy? Hosted on Acast. See acast.com/privacy for more information.
SkillSetters Flash Networking at Project Voice 30.12.2019 1:30
#SkillSetters Premiere Event is January 14, 2020 at Project Voice in Chattanooga! Join us for speed networking with the 50 Alexa Skill and Flash Briefing creators. Space is limited to just 50 attendees. Grab your ticket now! Register at bit.y/flashmeet With your ticket , you'll get: Cocktail & appetizer Free signed copy of Bradley Metrock's Alexa book, sold out on Amazon Digital Swag Bag...
Get New Podcast Episodes 25.12.2019 1:11
Get email updates when we publish new podcast episodes or blog posts. Usually 3-4 total emails per month. Sign up at beetlemoment.com/email . We will never share your information. Hosted on Acast. See acast.com/privacy for more information.
No Flame without Friction 24.12.2019 1:23
Voice is progress. Friction is normal. Credit: Rick Myers: "You could call texting on a flip phone's tactile keyboard friction too. It was progress. You can't spark a flame without friction. ;-)" Credit: Roger Dooley for his idea of "the 20th century hangover" from his appearance on Six Pixels of Separation with Mitch Joel Hosted on Acast. See acast.com/privacy for more information.
Top 10 Guest Clips in New Trailer 23.12.2019 3:10
Beetle Moment Marketing Podcast new trailer 1-click subscribe anywhere Hosted on Acast. See acast.com/privacy for more information.
Marketing Hack: Customers Also Like... 20.12.2019 1:28
Here is a little marketing audience / customer persona research tip: check out an Alexa Skill and see the “customers have also enabled” widget. This tells you the overlapping interests of people engaging with a certain brand or product. Hosted on Acast. See acast.com/privacy for more information.
Marketing Tip for Your Bio 19.12.2019 2:51
In your Instagram or Twitter bio: Stop tagging everyone in site. Add value. Maximize your use of limited characters. Don't confuse users with multiple outbound links (other profiles that are @ mentioned or tagged). Hosted on Acast. See acast.com/privacy for more information.
Flash Briefing Fix 18.12.2019 0:57
Get the Flash Briefing: Voice Marketing with Emily Binder (Alexa Skill) Subscribe in your favorite podcast app Hosted on Acast. See acast.com/privacy for more information.
Holiday Gift Guide 17.12.2019 0:38
Alexa holiday gift guide with 3 product reviews - gifts or stocking stuffers Hosted on Acast. See acast.com/privacy for more information.
Get the most out of Alexa - Voicebrew 16.12.2019 0:55
Get the most out Alexa with Katherine's free email newsletter at voicebrew.com Subscribe to this Alexa Flash Briefing or get it on your favorite podcast app here. Hosted on Acast. See acast.com/privacy for more information.
Podcasting: Seth Godin on Six Pixels of Separation ep 700 13.12.2019 2:47
Hear Mitch Joel's interview with Seth Godin, episode 700 - Six Pixels of Separation <-- fantastic interview about what makes a great podcast and how we should approach podcasting. For one thing, podcast advertising is a ridiculous old hat model. I agree. Seth Godin hosts Akimbo , a fantastic podcast I never miss. Retweet my insights on their insightful interview. Subscribe to this Alexa Flash B...
Flash Briefing and a Podcast Too! 12.12.2019 1:37
Listen to Voice Marketing daily briefing everywhere: on Alexa Flash Briefing or your favorite podcast app Hosted on Acast. See acast.com/privacy for more information.
Unicorn Failure 11.12.2019 2:07
Unicorn, e-scooter startup from co-creator of Tile, shuts down with no money for refunds. They blame the fact that they blew all their money on Facebook and Google Ads. This is not a parody, this actually happened. News story: https://www.theverge.com/2019/12/7/21000094/unicorn-electric-scooter-shut-down-refund-tile Mentioned: Vooza is a hilarious startup parody video series. The Unicorn story see...
Why Flash Briefing and How to Listen 10.12.2019 1:37
Hear this briefing on your favorite podcast app: Voice Marketing with Emily Binder or: Subscribe free on Alexa Flash Briefing here then say, "Alexa, news." Hosted on Acast. See acast.com/privacy for more information.
Your Brain on Cable TV News - Crosby 09.12.2019 1:45
Daniel Crosby's podcast is Standard Deviations. Check out the episode The Four Pillars of investor Psychology re: cable TV news. (Brain tip: don't have it on in your office if you're financial advisor.) Crosby's book is a NYT bestseller and great read, get it here: The Behavioral Investor Subscribe free to this daily briefing on Alexa Flash Briefing or your podcast app . Hosted on Acast. See acast...
Forming Habits without Screens 06.12.2019 0:47
If you can't addict people to your app (like Instagram) you have to entice them another way. Hosted on Acast. See acast.com/privacy for more information.
What's the price of gold? 05.12.2019 1:06
If the voice assistant can't answer a search query, it's worth creating a voice experience (Action or Skill for example) to answer it. Like the Google Actions that check the price of gold. Hosted on Acast. See acast.com/privacy for more information.
The Contract for the Web 04.12.2019 2:19
The Contract for the Web: Most tech cos are in for a better safer internet. Not Amazon, yet. Hosted on Acast. See acast.com/privacy for more information.
Beancast 570 03.12.2019 3:01
New episode - listen to The Beancast here PANEL Emily Binder , Founder/Principal, Beetle Moment Marketing Wendi Cooper , DTC Consultant/Podcaster, WendiCopper.com Mitch Joel , Author/Speaker/Podcaster, Six Pixels Group Bob Knorpp , Host, The BeanCast Hosted on Acast. See acast.com/privacy for more information.
From Apps to Smart Cards 29.11.2019 1:37
The current app paradigm is distracting and not very intelligent. Something better is coming: contextual cards, push notifications, personalized and rich information. From pull to push. Voice assistants will obviously play a big role. Hosted on Acast. See acast.com/privacy for more information.
AirPods Beat iPhone - First 3 Years 27.11.2019 1:42
After three years of sales, Apple has sold 61 million pairs of AirPods on a cumulative basis. During the first three years of sales, Apple sold 60 million iPhones. Pow! #voicefirst Hosted on Acast. See acast.com/privacy for more information.
From QR Codes to Voice 26.11.2019 1:16
QR codes will give way to voice experiences. Subscribe to the Voice Marketing podcast / Flash Briefing anywhere. Hosted on Acast. See acast.com/privacy for more information.
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