Visionary's Pursuit

Episode Summary In this episode the conversation is about the energy we hold when we finally put our work into the world. Under the surface, there may be a part of you that's losing belief in your idea, or so focused on how it's received you forget the why you brought this into the world in the first place. It's all too common we start a project with joy and conviction, an...

Episode Summary I built and ran my business on my own for ten years, and for most of that decade I really wanted a partner. Someone who would know the intricacies of the business, and care about the outcomes the way I did. About two years ago that finally changed, and the partnership Andrew and I created has given me almost everything I hoped it would. Unfortunately for most (a...

Episode Summary Most of us say we want to run our business in a way where our team gets all the credit. We mean it, right up until no one thanks us for the exhausting work or someone else gets credit for a win rightfully ours... even so far as feeling a touch of resentment. In this episode we sit with that flicker.  We explore how self-validation is your key to h...

Episode Summary This week we're talking about the neuroscience behind why we put things off, even when we know exactly what to do and how much our future selves would thank us for starting. The central idea is around what neuroscientists call the Goldilocks Zone, the level of pressure that is set just right for action. Too much of it and we tip into overwhelm and avoidance but too little and...

Episode Summary This week I'm digging into what I believe the most fundamental skill of growing a business is. We talk about the distinction between passive action and massive action, the busywork that feels productive because it keeps us safe versus the action that puts us in front of the market and hands us information we can use. We explore why so many of us retreat into safety,...

Episode Summary Lately I've watched several clients and prospective clients arrive at the same strange crossroads. They set a vision years ago, chased it down with everything they had, and now they've actually reached it. They have the income, the title, the reputation, the kind of flexibility most people would envy but they keep circling back to is some version of "what's next for me?" In this ep...

Episode Summary In this episode, we talk about what it means to be obsessed with your customer, why so many skip building a real customer profile, and how the businesses I admire most use that profile as a filter for every decision they make. I share what I learned at the University of Chicago about the unsexy practice of picking up the phone and talking to your customers, why "I sell to women bet...

May 18th - 30th, join me for my free daily mini-workshop series on essentialism and how to think about your calendar. If you can't make it live, you can still enroll through May 22nd to receive all recordings and PDFs. Link to save your seat below: https://www.carozuleta.com/10x Episode Summary I've been fascinated by the idea of potential since my late teens. For me, it has always been...

The Self-Led CEO: a FREE 5-day Workshop May 18th - 22nd for business founders who think, behave and lead like a CEO.  Go here to enroll: https://www.carozuleta.com/10x Episode Summary A mentor once told me that if you are working more than 40 hours a week, you do not have a time problem, you have a leadership problem. In this episode I get into why your calendar is actually a mirror reflectin...

Episode Summary I have a theory that may sound a bit harsh... but stick with me. Most of the time, difficult clients are a symptom of bad leadership. Yes, hard people exist in the world. Yes, some clients will push every boundary you have. But when I peek behind the curtain of a business that's drowning in difficult client situations, I almost always find the same three things missing. In this epi...

Episode Summary This episode is more personal than most. I sat down to share what I've learned about being a mom while running a business. This episode is a lot about how carefully I've thought about how to design a life where parenting and a career can exist without one constantly losing to the other. If you're a parent who works, or someone trying to build a life where ambition and lov...

Episode Summary So many of my conversations with high level executives are about their disdain for their work. One told me he goes to the office every day to breathe toxic air. That's what prompted this episode. Research from the National Association for the Self-Employed shows employees of smaller businesses report higher satisfaction than those at larger corporations, but only by...

Episode Summary In part one of this series, I made the case that time management starts with your values and goals. This week, we get into why, when you know exactly what should be on your calendar, your brain fights you when it is time to do the work. In this episode, I break down what I call the mathematical problem of managing your time and the order in which things should land in your cal...

In this episode, the first of a two-part series, I make the case that the challenge with time management starts with a lack of clarity around your goals, values, zone of genius, and what is actually essential in your business. I walk through the four areas that need to come first, the trade-offs founders avoid making until exhaustion forces their hand, and the common beliefs I see runnin...

Episode Summary Years after starting my coaching business, I met a woman who had launched hers around the same time. Her revenue was $10 million a year and mine wasn't even close. My first instinct was to feel like I was failing, especially because on paper, my resume was stronger. In this episode, I walk through the honest assessment I did of our differences, what it revealed about...

If you want to explore a coaching relationship, click here, fill out your name and email and we'll be in touch Episode Summary I've wanted to record this episode for a long time. If you and I were sitting at a coffee shop and you asked me what I do and why I love it, this is the conversation we'd have... I share the full story of how I went from working in private wealth management at Morgan...

Episode Summary One of my all star clients recently told me that the thought "I'm not good enough" had been floating around a lot in her head lately. It served as another reminder these thoughts are a part of being human. They show up in all of us, especially for those who have big ambitions. In this episode, we explore the inner critic, what it is and how to build a more produ...

The Visionary Mindset Group Program for early stage entrepreneurs is open for enrollment! If your business' growth right now doesn't match what you know you're capable of, you're feeling stuck or plateaued, book a free call with me to see if this program is your ticket to scaling:   https://calendly.com/carolinazuleta/visionary EPISODE SUMMARY Most of us have an, I'll say,...

Episode Summary Burnout gets talked about a lot, but rarely with the specificity it deserves. In this episode, I'm talking about two distinct types of burnout that show up for entrepreneurs who have a proof-of-concept and are working to scale. Based on the largest body of burnout research to date, I differentiate two types of burnout and how you can tell the differenc...

Enrollment is open (by application) for the $200k - $700k business founder cohort of the Visionary Mindset Program! Book a free coaching session with me where we tackle a challenge of your choosing and, if it seems like a fit, discuss how this program can move you past reactive mode and help you nail your 2026 goals. Schedule here:  https://calendly.com/carolinazuleta/visi...

Visionary Mindset Program now accepting applications for enrollment! Schedule time with me here:  https://calendly.com/carolinazuleta/visionary Episode 72: Why You're Still Procrastinating (And What to Do About It) Episode Summary One of my most successful clients recently came to me with requesting help with procrastination. On paper, this woman is a powerhouse. But she was avoidin...

Only a few slots remain for Founders Consult Week! If you haven't booked your free hour with me, do it ASAP before they're taken. Go here to access my calendar:  https://calendly.com/carolinazuleta/founder-consultation-week Episode 71: How to Believe in What Doesn't Exist Yet Entrepreneurship begins with a vision that doesn't exist yet. You take on financial and emotional risk with the hope t...

Founder Consult Week is Coming!  February 16-20 Access my calendar here  or copy and paste the link below.  https://calendly.com/carolinazuleta/founder-consultation-week Free one-hour private consultations with limited spots Bring a real business challenge and walk away with clarity on what's actually in your way Open to founders who have never worked with Carolina before Booki...

Take the free Founder Capacity Assessment here:  https://carozuleta.scoreapp.com/ As founders, we often look outside ourselves when we're not growing. We blame the market, the team, the strategy. But after years of coaching founders and executives, I've seen a different pattern. The business is a mirror of its founder. Your mindset, emotional regulation and beliefs shape everything from your...

Take the Founder Capacity Assessment HERE I love entrepreneurship. I love the idea that we can create something from nothing, add value to the world, make money and create jobs. But there are two moments in entrepreneurship that can feel equally hard: when business isn't going well and when business is going really well. In both situations, our most common response is to work harder, push through...