Carolina Zuleta
Visionary's Pursuit
Whether it's a business idea or a creative endeavor, bringing anything meaningful into existence demands emotional mastery, strategic clarity and the courage to make difficult decisions amid constant urgency and uncertainty. The Visionary's Pursuit Podcast explores the psychological and practical challenges of entrepreneurship. Host Carolina Zuleta, founder, coach and advisor, examines the tension between vision and execution, growth and sustainability, ambition and wellbeing. Each episode addresses the challenges that keep visionaries stuck: the inability to delegate, the pressure to be every...
Author
Carolina Zuleta
Category
Podcast website
Latest episode
Jul 8, 2026
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Episodes
67. The Psychology of Goal-Setting for $1mm Founders 14.01.2026 24:43
When I ask founders and CEOs about their goals, some respond with excitement while others become tense. Those reactions tend to reveal far more about how someone relates to themselves than about the goal they're setting. In this episode, I explore why so many ambitious entrepreneurs have a complicated relationship with goal setting and what's actually happening beneath the surface. Drawing from a...
66. Doing vs. Being: The Missing Piece in New Year Goal Setting 07.01.2026 21:12
Episode 66: The Missing Piece in Your Goal Setting Happy New Year! As we step into a new year of goal setting and intention, this episode challenges you to think beyond the revenue targets and marketing plans. What if the reason you keep living the same year over and over again has nothing to do with your strategy and everything to do with who you are as a leader? In this episode, I share why this...
65. The Regret of the Dying 17.12.2025 24:03
The number one regret of the dying is "I wish I'd had the courage to live a life true to myself, not the life others expected of me." Most people don't honor even half of their dreams and have to die knowing it was due to choices they made or didn't make. As we approach the end of the year and start setting goals for the next one, this episode challenges you to examine whether the life you're livi...
64. How to Make More by Doing Less 10.12.2025 21:12
If working more hours made people wealthy, the most exhausted workers in our society would be millionaires. But we know that's not true. Often the lowest paid jobs require the most hours. The people working three different jobs to make ends meet would be the wealthiest, but that's not how it works. In this episode, I dedicate the conversation to a specific client I've been working with on challeng...
63. The Two Questions Every Entrepreneur Needs to Stop Asking 03.12.2025 14:54
Episode 63: The Two Questions Keeping Your Business Small I started recording this episode with a lot of emotions. Moments before, my husband (who's also my business partner) and I had just discovered we surpassed our revenue goals for the year. The emotion overwhelmed me because for eight of my ten years in business, this was the game I always wanted to play. For the first 8 years,...
62. How to Receive Feedback 26.11.2025 39:18
FREE GUIDE TO RECEIVING FEEDBACK - Click here to access Feedback can sting. "We need to talk." That's enough to tense up your body and make your mind race. Immediately we want to get defensive, and moments later you're either attacking back or shutting down completely. There's a better way. In this episode, we explore why even the most successful leaders struggle with feed...
61. Own Your Decisions, Your Leadership and Your Power 19.11.2025 22:31
If you're anything like the entrepreneurs I know, you've had nights lying awake at 2 AM mulling over the problem that can't wait until morning to solve... or furiously refreshing your email to see if the algorithm favored the post you poured your soul into... or checking every few minutes to see if that article about your business has been published... Meanwhile, the&...
60. How to Have Difficult Conversations Pt. 2 12.11.2025 27:27
Take a minute to think... are there any conversations you've been avoiding lately? Maybe it's an underperforming manager, a team member missing deadlines, or a client who's gone off the rails? You probably know it needs to happen but every time you think about it, your chest tightens. What if they get defensive? What if they quit or churn? What if you make things worse? In this epis...
59. How to Have Difficult Conversations Pt. 1 05.11.2025 17:30
Episode 59 Show Notes: The conversations you're avoiding are slowly destroying your most important relationships. The unspoken truths between you and others are creating distance that's eroding trust, building resentment and ultimately costing you success and happiness. In this first part of a two-part series on how to have these difficult conversations, we explore why difficult conversations are...
58. Is 10X Really Easier Than 2X? 29.10.2025 18:36
You have a plan to hit your growth targets, you have the metrics and the roadmap. But consider this... what if pursuing that goal is actually burning you out because you're missing something bigger? In this episode, we explore the critical difference between vision and goals through the lens of Dan Sullivan's "10x is Easier than 2x" framework. Learn why your biggest dreams simplify decis...
57. Why Your Brain Won't Turn Off (And How to Finally Rest) 22.10.2025 23:48
For nine years, I've been waking up at 3 AM, wide awake and ready to conquer the world. If you're a entrepreneur who can't seem to turn off your brain, this episode is for you. In a more personal exploration, we cover the addiction to achievement that drives most founders and why our greatest strength becomes our greatest vulnerability when it comes to rest. Drawing from my own journey with c...
56. The Science of Emotionally Intelligent Leadership 15.10.2025 23:48
You've been told to leave your emotions at home and bring only logic to work so i n this episode, we explore groundbreaking research from Yale and Stanford that shows the best advice is to do almost the opposite. In other words, suppressing emotions actually degrades your cognitive function and decision-making abilities. Drawing from neuroscience and real-world leadership examples,...
55. Why Success Feels Scary 08.10.2025 17:25
You finally land the million-dollar investment, or close the deal you've been chasing for months, or hit some ambitious goal that never felt realistic… and then, right in that moment of pure joy, a less enjoyable thought crosses your mind: "What if I lose this? What if I can't deliver? What if this is as good as it gets?" In this episode, we explore why joy is actually our most vulnerable emotion...
54. How to Elevate Your Influence 01.10.2025 31:48
Your pitch is perfect, your logic is airtight and your value proposition is crystal clear. So why won't they buy, invest or partner with you? In this episode, we explore why most entrepreneurs approach influence backwards and reveal the three fundamental pillars that actually move people to action. Drawing from client cases including a stalled bank loan and a resistant team, we break down the diff...
53. Are You The Underdog or Winning Horse? 24.09.2025 15:28
Episode Summary Is the mindset that got you here now holding you back? In this week's episode, we explore a fascinating distinction a client of mine made about seeing herself as an "underdog" rather than a "winning horse." This conversation spurred me to reflect on when entrepreneurs need to evolve their identity to match their ambitions and current reality. Summary...
52. When Hard Work Fails 17.09.2025 15:05
A coaching friend called recently, struggling because her client hadn't achieved expected results despite perfect execution on both sides. This conversation revealed a fundamental misconception that plagues every founder: the belief that effort should guarantee success. We've been conditioned since school to expect proportional rewards for our work. Complete the assignments, get the grade. Meet th...
51. Your Winning Strategy is Holding You Back 10.09.2025 22:36
Every founder has an unconscious formula for success that got them where they are today. It just so happens to also be the thing preventing you from reaching your next level. In her book, "The Last Word on Power," Tracy Goss defines The Winning Strategy as follows: " A winning strategy is a lifelong unconscious formula for achieving success. You did not design the winning...
50. The 3 Marketing Mistakes Founders Make 03.09.2025 21:12
In this episode, we examine the three critical visibility mistakes that cost founders time, money and customers, and explore the deeper beliefs driving these costly decisions. Through insights from a training I led last week on Visibility, we uncover why founders spray and pray with their content, chase vanity metrics instead of revenue and hide behind perfectionism. Effective marketing has nothin...
49. What's Your Million-Dollar Blindspot? 27.08.2025 16:07
One year ago today, we launched this podcast with a simple message: Dream Big. In this anniversary episode, we explore why the mythology of the solo entrepreneur is holding you back and how blind spots shape every founder's journey. I share the story of a tech founder who lost everything in the dotcom crash and rebuilt his company with a radically different approach, ultimately selling for million...
48. How to Tame Your Impulses 20.08.2025 18:37
Giving a child a smartphone is like asking them to carry a warm chocolate chip cookie in their hand all day without ever taking a bite. This metaphor, shared by a school principal explaining their no-devices policy, reveals something important about how we manage attention at work. Every notification, Slack message, or "quick question" from your team is an invitation to take a bite. We spend consi...
47. What is Your Leadership Standard? 13.08.2025 19:53
In this episode, I examine a question that came up during an executive coaching session: How do you want to be remembered as a leader? This conversation led to an examination of leadership standards, the personal code of conduct that defines your baseline for leading yourself and others. Based on work I done with founders and executives, I offer five pillars that make up a leadershi...
46. Why Your Identity is Holding Your Business Back 06.08.2025 16:25
If your team is frustrated because you're micromanaging details or you’re up at night fixing their work, it might be time to try on a new identity. In this episode, I break down a challenge I see constantly with founders. As your business evolves, your identity must evolve too. Most of us cling to the identity that got us here, even when it's strangling our company's potential and that is guarante...
45. Why Visionaries Burn Out and How to Recover Your Energy 30.07.2025 19:11
You're hitting your goals, your business is growing, everyone may even think you have it all together. So why do you feel emotionally flat, scattered and physically depleted? This is functional burnout. Fresh off two weeks completely unplugged from work, we dive into the types of burnout that plague high achievers. Where you're still producing and performing but you've lost touch with things that...
44. The Founder's Guide to Building Capacity 23.07.2025 20:11
There's a massive of difference between taking responsibility as a founder and trying to control every outcome. This episode breaks down the distinction between control (i.e. trying to prevent mistakes by micromanaging) versus capacity (your ability to handle whatever comes without falling apart). Does it Lonely at the top? When we start thinking we're the only ones who care, we stop communicating...
43. Stop Waiting for the Right Idea 16.07.2025 16:07
Are you stuck trying to find the perfect business idea? This episode challenges the myth that success comes from having the right concept and reveals why execution matters far more than ideation. Through the story of Kodak's costly mistake with the digital camera, discover why even revolutionary ideas mean nothing without the courage to act on them. Many visionaries waste months or years paralyzed...
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