Visible with Isa Media Inc | Podcast Tips for Business Owners

In this episode, Isabella Sanchez Castañeda helps Neha work through what to do when your old podcast no longer reflects who you are or how you serve. They talk about what changed in Neha’s life and business, how to bring more clarity and strategy into a podcast refresh, and the emotional blocks that can come up when you’ve outgrown your past content. If your show once felt aligned but now feels di...

🎧 Grab the free Call to Action Guide: ⁠isamediainc.kit.com/ctaguide⁠ 🧠 Want a podcast audit like this? Check out The Long Form Lab: ⁠isamediainc.com/lab⁠ In this episode, Isabella Sanchez Castañeda audits the first five podcast episodes of a messaging coach who’s ready to move from “just hitting record” to creating strategic content that actually supports her offers. You’ll hear: Why your podcas...

Andrea (@ soulfulbizcoachandrea) is a business coach for virtual assistants and online business manager with over 80 podcast episodes under her belt. She’s consistent and she’s clear on her audience. But her show isn’t bringing in the number of clients she knows it could which is why she joins us today. In this live strategy audit, we unpack why her podcast hasn’t become a reliable lead generator...

🧠 Ready to use this process for your own content? Join The Long Form Lab for monthly 1:1 strategy, unlimited content reviews, and a content system designed to grow your impact. https://www.isamediainc.com/lab In this behind-the-scenes look at a live workshop from The Long Form Lab, you'll learn how to use the Four Levers Framework to go from scattered ideas to standout episodes your audience actu...

I spent over 100 hours scrolling in just one month — even while telling myself I had no time to create content. That all changed when I started using The Brick — a physical device that helps me block distractions, cut screen time, and reclaim my focus without relying on willpower. In this episode, I’m sharing:✔️ The wake-up moment that made me rethink my phone habits✔️ Why traditional screen time...

✅ Learn more about the Long-Form Lab: https://www.skool.com/the-long-form-l... You’ve been told “practice makes perfect,” but what if that’s exactly why your content isn’t improving? In this episode, Isabella Sanchez Castañeda breaks down why content creators and entrepreneurs often get stuck repeating the same actions without seeing better results — and how deliberate practice is the key to real...

You know your podcast has potential—but when it’s time to promote a new episode, you freeze. You hesitate. You post once (maybe)… and then move on. Sound familiar? In this episode, we’re digging into the real reasons you’re avoiding promotion—and how to change that so your show actually gets heard. We’ll cover: ✓ Why you keep skipping promo even when you know you "should" ✓ The deeper mi...

➡️ Get better results from your YouTube and Podcast: https://www.isamediainc.com/lab You’re showing up, giving value, and sharing what you know — but no one’s booking. If your smart, educational content isn’t converting, this video will show you why. Learn how to shift from “how-to” episodes to emotionally anchored content that makes your audience feel seen and ready to say yes.

If you’re tired of walking out of events with a stack of business cards and no real follow-up, this is for you. Traditional networking, like collecting cards and sending cold emails, can be a lot of work without much return. But what if you could stand out , follow up with real value , and stay top of mind —without demanding time on people’s calendars? Key Highlights: Why traditional networking is...

You know your stuff. But when you hit record, you feel awkward, monotone, or unsure. And that lack of energy? Your audience feels it. Your energy is contagious. If you want people to watch, engage, and trust you, you need to bring the right conviction to your content. Today, I want to walk you through how the conviction and energy that you bring to your content can change the way your audience rec...

Do you really need to have a microphone in your cover art? How much text do you need to include? Should you have a photo of yourself on there or not? In this episode, I walk through the major do's and don'ts of podcast cover art for small business owners. I've created over a dozen cover arts for a range of niches and am bringing you the best tips from that experience and industry stand...

In this episode, Danielle R. Harris shares what it was like to finally launch her podcast after procrastinating on it for over 4 years. She talks about her experience working with Isa Media Inc on her podcast's strategy, scripting, and recording. She shares how Marketing That Works has opened up new opportunities and increased engagement with her audience. Tune in to learn how you can do the s...

Are you putting tons of effort into your podcast, but struggling to see a clear return on investment? If you're only looking at downloads or listener numbers, you're missing the bigger picture. In this episode, host Isabella Sanchez Castaneda shares 3 powerful data collection tools and tactics that will help you truly measure your podcast's ROI beyond just vanity metrics like downloads...

There are so many tools, software, and websites for podcasts out there, how do you know which ones are worth it and which ones are too much? That definitely depends on your situation, but if you're curious about the software Isa Media Inc. uses as a podcast agency, this episode is for you. Software mentioned: Airtable: https://airtable.com/invite/r/rfGxSTZ2 Google Suite Garage Band Riverside A...

In this episode, Morgan Reid shares how she started her podcast, The A Little Mental Podcast, with Isa Media Inc.'s Hands-Off Production package. She came in wanting to talk about mental health on her podcast, but that was a huge undertaking. Our work together required her to focus on one aspect for her first 12 episodes so she could give the topic the nuance it deserves. Morgan also discusses...

When you first launch your podcast, no one knows you have one! You have to make new listeners aware by bringing it up as often as you can and in a variety of places. Instagram stories can be a fantastic place to promote. It's easy to build up excitement around your episode and get people over to the episode. So in today's episode, Isabella Sanchez Castañeda walks you through how to promote...

Your previous clients can be some of the absolute best guests on your podcast - if you do it right, those episodes will make you the most money. Adding these case-study-style episodes can help you showcase how powerful it is to work with you. So today, I'm going to share with you the tips I give my clients for their case study episodes so you can apply them to your business' podcast strate...

In 2018, I started working at a bilingual TV news station covering the Vatican, the Catholic Church, and Rome. It was my first time doing any voiceover work, and I had A LOT to learn. So, in this episode, I focus on the three big recording lessons I learned from doing voiceovers for a TV station in Rome covering the Vatican. You'll learn: How to improve your script reading skills How to prepar...

What if you could have podcast scripts that showcase your brand and speak to your ideal clients without having to prepare them yourself? In this episode, I will share with you how I go about scripting your episodes. We will dive into how I get to know you and your brand, how I make your episode resonate with your audience, and how I make it sound just like you. Want to the Isa Media Inc team to sc...

This episode is filled with reflections on my journey toward 100 episodes and a profitable podcast. I started this show as essentially an audio journal with little focus and, over time, decided that I wanted this to be a sales-focused show that positioned me as a go-to expert. So, in today's episode, I cover the three shifts I had to make in my podcast before I could see the results I truly wa...

In this episode, Coach Simi shares how her podcast, Well Paid and Fulfilled, has helped her to create more empowered clients and a smoother sales process. She shares how starting and strategizing her podcast with IsaGoodPodcast (now Podcast Sales Strategy) helped her fast track to results and step into being a big deal via her show. Coach Simi is a career coach for Black Women who are ready to mak...

If you are around the 50-episode mark and aren't happy with the results you are getting, this episode is for you. I will walk you through the three potential reasons you aren't seeing the sales you expected from your show. You'll learn: The three gaps you could be facing at this 50-episode mark. Why not pitching is hurting your results Why your message probably isn't as clear as yo...

It is super common for podcasters to lose steam after the 10-episode mark, so in this episode, I’m breaking down the top three reasons why and how you can overcome them. You’ll walk away with specific actions you can take to get you past ten episodes with ease.  You’ll learn:  How to choose topics when you feel uninspired  How to plan your episodes to make recordings easier  How to make sure your...

If you are getting listeners and some "great episode" messages, but not a lot of interest in your offers, you might be stuck in the bestie zone. This is a super common issue business owners with podcasts face and its one of the things that keeps them from seeing results from their show. So in today's episode, I break down what the bestie zone is, why you might find yourself there, an...

As you grow your business and your marketing efforts, it's even more important to look at how much you are getting out of the time you put in. So in this episode, I'm breaking down how I help my clients maximize the output they get from their time using a podcast and repurposing. In this episode, you'll hear: What our planning process looks like to save you time and increase the effect...