Visible with Isa Media Inc | Podcast Tips for Business Owners

There's never a perfect time to start a podcast because you'll always be busy with something whether it's scaling, balancing a 9-5, or taking a much-deserved vacation. So in today's episode, I'm sharing with you three client examples to show you how you can make podcasting sustainable even with a hectic schedule. Get started with IsaGoodPodcast and Hands-Off Production by  ⁠Boo...

If you're a business coach with a podcast, you're going to learn so much from this audit. In this episode, I audit business coach, Jackie Dragone's podcast, Pink Business Club. After three months of posting two episodes a week, Jackie is ready to take her podcast up a notch and focus it in even more on turning listeners into buyers. In this episode, we cover: What is a "successful...

If the idea of pitching in every episode is making you break out in a sweat, this episode is for you. The simple mindset shift I share with you in this episode will help you see just how valuable it is to let people know exactly where they can get more resources from you and how to pay you. It's a quick, yet powerful one. Get started with IsaGoodPodcast and Hands-Off Production by   Booking a...

Recording your shower thoughts isn't a strategy. Choosing topics that intentionally prepare your ideal clients to work with you is THE strategy to turn listeners into buyers. So in this episode, I introduce my Know Believe Feel framework that allows us to come up with hundreds of topic ideas that work. In this episode, we cover: The Know Believe Feel framework How to choose episode topics that...

In this episode, I audit Stop Dieting Forever, a weight-loss-focused podcast by life and weight loss coach Jennifer Dent Brown. At the time of recording, Jennifer is three years into podcasting with 158+ episodes and 105,000 downloads already. Her show is already turning listeners into buyers and building interest in her offers. So throughout our audit, we focused on how we can maximize what she&#...

The first step to having a podcast that turns listeners into buyers is laying the foundation with strategy and assets. With IsaGoodPodcast & Hands-Off Production, in 4 weeks' time, you will have your industry-leading assets, your first season's worth of topics, and a plan to stay consistent. I'm breaking down what that looks like in this episode. I'll cover what each week and s...

In this episode, I audit Zakia Haughton's podcast Easeful Living . She started this show in late 2022, as a way to express herself and hopefully gain clients, but decided to stop after five episodes because of the push-pull between the show being a free-flowing passion-project podcast and one meant to convert her clients. Together we walked through what worked, what could improve, and how she...

In this episode, I'm bringing you a conversation with my wonderful client, Asha Wilkerson. She is an educator and business coach who uses her podcast to turn listeners into buyers for her course, 1:1 coaching and international trips. We talk about: what made her want to go from having a podcast manager to having a podcast strategist how the outlining process in Hands-Off Production has changed...

We wish everyone listened within the first hour of us releasing an episode, but the reality is people listen how they want to and when it's convenient for them. I've found that there are 5 types of listeners who will come to your show at different times, for different reasons. In this episode I share what they are and how you can make sure that no matter how a person listens, they are gett...

Episodes that get promoted get more listeners, so in this episode I break down how we make it easy to promote your show with Hands-off production. I go over our signature promotion assets Click-Worthy Clips and quotes and Engaging Email Copy. I also share the strategies I encourage clients to use to make their podcast as effective as possible for interacting with leads. Find out more about Hands-O...

An obvious question when you decide to start or rebrand your podcast is "should I have guests?" You might be looking at the big name shows and thinking "if they do it, I should to." However, guests aren't always what you need to reach your goals with your show. So today, I'm sharing who should and shouldn't have guests on their show an example of a show with guests...

There are 4 common myths about podcasting holding you back from starting your podcast. In this week's episode I go over these 4 myths and what you should focus on instead. We touch on: Is podcasting really oversaturated? Does every show need to have guests on? Does your show have to be a certain length? Do you need thousands of listeners to see a Return on investment with podcasting? If you&#3...

If you have found yourself Googling "podcast advice for business owners" or "how to grow my podcast" lately, this episode is for you. There is A LOT of information about podcasting out there, but now all of it is relevant to you and the goals you have for your show. It is easy to get overwhelmed and start tinkering with your show if you start absorbing it all without filtering through. So today I...

Do you find yourself having to decide between taking a vacation and keeping your marketing running? Most front-facing entrepreneurs feel like they do. So today I'm sharing with you how I'm getting my client ready for a two month vacation this summer, during which she will have weekly podcast episodes and social media content with ease. You'll learn: What the first steps to planning con...

Do you feel yourself wanting to do better but constantly getting sucked into the fear success cycle? That's where my clients and I I find ourselves in different areas of our business. As self-identified overwhelmed, burnt-out gifted kids, we always want to do our best but always get stuck in this fear of success cycle - never giving full effort out of fear of success, rejection, and feeling li...

In the online space we are used to being told online to share your stories, but if we haphazardly apply it, we soon learn that it isn't enough without a strategy behind it. I made the mistake of trying to build relatability with stories that didn't ultimately further my business goals. Fortunately, we can improve how we use stories by adding checkpoints in your podcasting process and taking the ti...

You have an incredible message to share, don't let it fizzle out during your episode due to lack of planning. Take your episode from a good idea with random AHA moments to a well-crafted, impactful message, by following this outlining process. "Thought leaders have coherent thoughts. However, coherent thoughts don't appear out of thin air. We often have to massage them out and develop them. We oft...

When you hear consistency, you may think it means simply posting at a regular cadence without missing a week. However, there are two more layers of consistency you need to implement in your podcast strategy in order to maximize your conversions. I dive into what they are and why they matter in this week's episode.  Here's what I cover: 1. What are the three layers of consistency needed to get...

In this episode, you will learn why listener numbers alone don't measure the success of your podcast and what metrics you should track instead. Using both my show and my client's shows as examples, I share the importance of having a high-converting podcast strategy and the benefits of focusing on metrics other than listener numbers. "Listeners boost the ego, not the wallet" If you're ready to impl...

I had to be honest with myself, in 2022, I was treating my podcast like a cute little passion project - not like the marketing vehicle I want it to be. And the hard truth is Passion project podcasts don't convert! In this episode, I cover what it looks like to be treating your show like a passion project rather than a marketing tool and how I'm changing to follow the same high-converting stra...

Have you listened to a podcast episode and felt overwhelmed by how much information the host was trying to stuff into one episode? To help combat this in my clients' shows, I teach them a strategy that creates episodes that follow one clear thread. By using this tool, we can make sure their episodes are easy to follow and provide listeners with valuable content that leads them to conversion. "When...

In this episode, you will learn how we effectively attract your ideal clients through your podcast by leveraging both expertise and belief-focused episodes. If you're hoping to bring in ideal clients for your business, your strategy needs to combine expertise and belief-focused episodes. Together these episodes not only build trust with future clients but also converts them quickly. This balance o...

In this episode, you will learn my two-step process for handling the "What Ifs" that start flooding your mind when you jump into podcasting. In this episode, you will learn the following: 1. How do you handle the doubts and what-ifs that come up when starting a new project? 2. What does it mean to commit to your concepts and why is it so important? 3. How can walking out your what ifs help you gai...

Do you ever find yourself saying do as I say, not as I do to your clients, to your different providers, to even your contractors? That is something I found myself saying a little bit too often and not lovin'it. So this episode is going to be all about practicing what we preach and I'm so excited to bring it to you today. I'm taking a break from podcast production to reflect on some areas where I h...

Today’s special episode is from Messy In The Middle with Haley Johnson!  I had so much fun as a guest and thought the tips were so good I had to bring it over to all of you.  In this episode we talk about: Our entrepreneurial journey together with the lessons I learned along the way. Using podcasting to scale your business and rise to the challenges of that messy middle! My career path: from the c...