Bruce Spurlock

Viral Healthcare

Health EN ↓ 35 episodes

What makes an idea spread in healthcare and what actually lasts? Viral Healthcare is a short-form podcast hosted by Bruce Spurlock , CEO of Convergence Health, exploring the ideas, policies, innovations, and narratives that go viral across healthcare, separating what’s noise from what truly changes care. In episodes under 20 minutes, Bruce breaks down: Why certain healthcare ideas, trends, and stories go viral Whether those ideas actually improve quality, safety, and outcomes How leaders can tell the difference between hype and lasting impact What healthcare executives should pay attention to...

Author

Bruce Spurlock

Category

Health

Podcast website

feeds.acast.com

Latest episode

Jul 10, 2026

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Episodes

Ep 19 Reflection: Transformational or Just Trending? A 5-Minute Healthcare Leadership Reflection 10.07.2026

This week's conversation explored why some healthcare innovations fundamentally changed medicine while others generated enormous excitement but ultimately delivered only incremental impact.  In this short reflection, Bruce Spurlock invites healthcare leaders to step back and consider how they evaluate new ideas within their own organizations. What characteristics signal lasting transformation...

Ep 19: Transformational vs. Incremental: Which Healthcare Innovations Actually Changed Medicine? 07.07.2026

Every year, healthcare is introduced to new technologies, treatments, and ideas that promise to revolutionize medicine. Some truly change the way we deliver care. Others create enormous excitement but ultimately have only a modest—or even negligible—impact.  In this episode of Viral Healthcare , Bruce Spurlock compares some of healthcare's most transformational innovations with others that ge...

Ep 18 Reflection: Curiosity or Distraction? 02.07.2026

After this week's conversation with Helen Macfie, PharmD., one idea continues to stand out: curiosity is essential for innovation, but curiosity without discipline can quickly become distraction.  In this 5-minute reflection, Bruce Spurlock considers how healthcare leaders can remain open to new ideas while avoiding the temptation to pursue every promising technology or initiative. Thoughtful...

Ep 18: Curiosity, Execution, and the "Shiny Toy" Problem: A Conversation with Helen Macfie, PharmD 30.06.2026

Healthcare organizations are constantly presented with new technologies, products, and ideas that promise to transform care. But how do leaders decide which innovations deserve attention—and which are simply the next "shiny toy"?  In this episode of Viral Healthcare , Bruce Spurlock is joined by Helen Macfie, PharmD, a nationally recognized leader in healthcare quality, patient safety, strate...

Ep. 17 Reflection: What Does Success Actually Look Like? 26.06.2026

A few days after discussing the ABCDEF Bundle, Bruce Spurlock reflects on a larger leadership question that emerged from the conversation: what do we actually mean when we call something successful?  Healthcare organizations frequently measure participation, awareness, attendance, and adoption. While those metrics can be valuable, they do not always reflect meaningful improvement or sustainab...

Ep 17: The ABCDEF Bundle and the Problem with Success 24.06.2026

Bruce Spurlock explores why the ABCDEF Bundle became one of healthcare's most successful improvement initiatives—and what it teaches us about how organizations define success.    The ABCDEF Bundle is widely considered one of the most successful quality improvement initiatives in modern healthcare.  But what exactly made it successful?  In this episode, Bruce Spurlock uses the A...

Ep 16: What Separates Durable Change from Innovation Theater? A Conversation with Maulik S. Joshi 16.06.2026

Healthcare leaders are often told to move faster, innovate more, and stay ahead of change. But how do you know when you're creating meaningful transformation versus simply participating in innovation theater?  In this episode of Viral Healthcare, Bruce Spurlock sits down with healthcare executive and public health leader Maulik S. Joshi, Dr. P.H., President and CEO of Meritus Health. Together...

Reflection: The Value of Thinking About Failure 12.06.2026

  A few days after discussing the pre-mortem framework, Bruce Spurlock reflects on one of its most important lessons: organizations often spend far more time planning for success than preparing for failure.  In this short reflection, Bruce explores why leaders naturally gravitate toward optimism, why difficult conversations become harder once momentum builds around an idea, and how struc...

Ep. 15: The Pre-Mortem: How Smart Leaders Plan for Failure 09.06.2026

Most organizations spend far more time discussing why a project will succeed than why it might fail.  In this episode, Bruce Spurlock takes a deep dive into the pre-mortem, a decision-making framework developed by Gary Klein and popularized by Daniel Kahneman that helps organizations identify risks before they become expensive mistakes.  Unlike traditional planning exercises, the pre-mor...

Ep 14: How Personality Shapes Leadership, Innovation, and Change with Dr. Lee Scheinbart 02.06.2026

Why do some leaders embrace change while others resist it?  Why do some people focus on the big picture while others need every detail before making a decision?  In the first interview episode of Viral Healthcare, Bruce Spurlock is joined by physician executive, leadership coach, and former Chief Medical Officer Dr. Lee Scheinbart for a conversation about the human side of leadership and...

Reflection: Why Good Healthcare Ideas Still Fail 01.06.2026

A few days after the main episode, Bruce Spurlock reflects on one of the most important lessons behind the UP Campaign: healthcare organizations often underestimate the difference between a strong idea and a sustainable operational system.  The original campaign resonated with nurses and hospital leaders across 1,700 hospitals because it simplified patient care around three memorable concepts...

Ep 13: The Healthcare Initiative Everyone Loved, And Why It Still Failed 26.05.2026

Why do so many healthcare initiatives sound successful long before they actually improve outcomes?  In this episode, Bruce Spurlock explores the story of the UP Campaign, a quality improvement initiative introduced across 1,700 hospitals in 2016 that attempted to simplify patient care while reducing the growing burden of endless checklists, risk assessments, and competing quality projects pla...

Reflection: Healthcare Doesn’t Need More Consensus 22.05.2026

A few days after the main episode, Bruce Spurlock reflects on one of the central ideas behind healthcare leadership and organizational decision-making: consensus is not always the same thing as effectiveness.  Healthcare organizations often pride themselves on collaboration, stakeholder alignment, and broad participation in decisions. While those instincts are understandable, Bruce explores h...

Ep 12: Who Should Really Make Decisions in Healthcare? 19.05.2026

How should healthcare organizations make important decisions?  Should decisions come from strong individual leaders, small expert groups, or broad organizational consensus?  In this episode, Bruce Spurlock examines the hidden dynamics behind decision-making in healthcare and why the industry’s strong preference for collaboration and consensus may sometimes produce weaker strategic outcom...

Reflection: Are You Making Decisions or Performing Them? 15.05.2026

When you make decisions as a healthcare leader, are you responding to the situation or to how you want to be perceived?     In this five-minute reflection, we revisit the idea that leadership expectations, being decisive, innovative, and confident, can quietly influence how decisions are made. These pressures can lead to faster timelines, riskier choices, or a reluctance to pause an...

Ep 11: How Leadership Pressure Impacts Decision-Making in Healthcare (Innovation, Risk & Strategy) 13.05.2026

In healthcare leadership, traits like decisiveness, innovation, and confidence are often rewarded. Leaders are expected to move quickly, simplify complexity, and stay ahead of emerging trends.  But what happens when those same expectations begin to shape how decisions are made?  In this episode of Viral Healthcare, we explore how leadership identity and external expectations can influenc...

Ep 10: How Your Decision-Making Style Impacts Healthcare Leadership (Bias, Risk & Innovation) 05.05.2026

Why do two experienced healthcare leaders look at the same situation and come to completely different conclusions?  In this episode of Viral Healthcare, we explore how personal decision-making style influences leadership, strategy, and innovation in healthcare. From “lumpers vs. splitters” in medical training to detail-focused versus pattern-based thinking, these tendencies shape how leaders...

Reflection: Are You Making Better Decisions in Healthcare? 01.05.2026

After exploring the WRAP method for better decision-making, this short reflection invites healthcare leaders to pause and evaluate how they are making decisions today.     Are you considering enough options, or narrowing too quickly? Are your assumptions being tested, or reinforced? And are you prepared if your decision does not go as planned?     In this five-minute...

Ep 9: How Healthcare Leaders Make Better Decisions (The WRAP Method Explained) 28.04.2026

Healthcare leaders make high-stakes decisions every day, yet most have never been formally trained in how to make better decisions.     In this episode of Viral Healthcare, we introduce the WRAP method, a simple but powerful framework developed by Chip and Dan Heath to improve decision-making and avoid common cognitive biases. From narrowing options too quickly to overconfidence and...

Reflection: Are You Setting Your Healthcare Initiatives Up to Fail? 24.04.2026

After exploring how healthcare leaders can anticipate failure before it happens, this short reflection invites you to step back and think more critically about the initiatives you are leading today.     Are you identifying risks early, or reacting after problems appear? Have you created space for honest feedback before launching something new? And do you have clear signals in place...

Ep 8: How Healthcare Leaders Can Anticipate Failure Before It Happens (Pre-Mortem, Strategy & Implementation) 21.04.2026

Every healthcare leader has experienced it. A new initiative looks promising, leadership is aligned, and the organization is ready to move forward. But even the best ideas can fail without the right preparation.  Hosted on Acast. See acast.com/privacy for more information.

Reflection: Are We Solving the Right Problem in Healthcare? 17.04.2026

In this short reflection following Episode 7 of Viral Healthcare, Bruce Spurlock revisits a key idea: not every solution from other industries applies to healthcare and assuming it does can lead to solving the wrong problem.     Healthcare leaders are often encouraged to adopt ideas from industries that appear more efficient or advanced. But without understanding the structural diff...

Ep 7. What Healthcare Can (and Can’t) Learn from Other Industries 14.04.2026

Healthcare is often told to learn from other industries.    Look at aviation. Look at tech. Look at retail. Adopt what works elsewhere and apply it to healthcare. But what if those comparisons are leading us in the wrong direction?    In this episode of  Viral Healthcare , Bruce Spurlock explores the risks of applying solutions from other industries without fully unde...

Reflection: Are You Solving the Right Problem in Healthcare? 10.04.2026

In healthcare, leaders are constantly solving problems, but how often do we stop to ask if we’re solving the right one?     In this five-minute reflection, we revisit a critical idea from this week’s episode: the difference between identifying problems and truly diagnosing them. Many challenges in healthcare are structural, while others are specific to an organization, but treating...

Ep. 6: Why Healthcare Keeps Solving the Wrong Problems 07.04.2026

Healthcare leaders spend most of their time solving problems. It is what drives progress and what gives the work meaning. But what happens when the problem itself is misunderstood?    In this episode of Viral Healthcare, Bruce Spurlock explores a critical gap in how organizations approach improvement. Healthcare is very good at identifying problems, but far less effective at diagnosing t...

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