Video Marketing Madness

Today on Video Marketing Madness – Creating Interactive Videos. Ray has a really slick way to create interactive videos for your website. Interactr Elements is the way to create website interactive videos. They have lots of great templates and you can include interactive links like surveys, other videos and downloads. If your client offers many products and services, you can guide the websit...

Today on Video Marketing Madness: The YouTube Embedded Player – Cons and Pros Cons: -YouTube took away some things like auto-paly -Can’t get rid of YouTube branding -Shows related videos if paused -Video can be flagged and removed Pro is ranking juice for video and website page For the home page, use a third-party player. Ray likes Kaptiwa because it’s a file host that is good for streaming,...

Today on Video Marketing Madness: Setting Up a YouTube Channel 2020 -The YouTube channel art and icon are essential. If you don’t have them, you won’t get all the tools and be able to verify your channel. Canva is a free tool for doing channel art. -Make sure you enable the channel within the YouTube account. -Add sections on the home page. Typically they are playlists you have created. Include ci...

Today on Video Marketing Madness: Using Expert Videos to Grow Your Business Expose Videos create professional video with a news room and pro talent open. You insert video of client answering a FAQ. Give it to them for free. It’s a great foot in the door strategy. The upsell is syndicated to their social media. Video Marketing Madness made possible by Expose Videos. Want to get new business with Ex...

Today on Video Marketing Madness: Ch-Ch Changes at YouTube. Ray give us all the YouTube back office changes you need to know -Creator Studio Classic goes away in March -The upload interface is different and guides you through 3 steps -You can only upload one video at a time -For kids and not for kids -No new tools, just changed front end Video Marketing Madness made possible by Lead Kahuna Want to...

Today on Video Marketing Madness: The Sales Power of Local YouTube Channels. Great tactic from Ray on building new relationships. -Create a YouTube channel for local businesses – e.g. “Best Anytown Businesses”. Then add a dentist, a chiropractor, a plumber. Offer video for free, then upsell them. -Do a local interview program with the member businesses Video Marketing Madness made possible by Lead...

Today on Video Marketing Madness: Creative Ways to Get Clients. Rays has all sorts of cutting-edge methods for landing new business. -Get the Meetup app for your phone. All kinds of different Meetups in your town -Speak at events -Join referral groups like BNI -Get Lead Kahuna. It scrapes leads with tons of useful information. You can email, voice broadcast or mail to the leads -LinkedIn and Faceb...

Today on Video Marketing Madness: Top Apps of 2019 for Use in 2020. Ray gives us 11 apps that will help your video marketing business explode in 2020. -Thumbnail Blaster– easy way to create YouTube thumbnails https://www.raythevideoguy.com/thumbnailblaster -Filmic Pro. Turns our iPhone into a high-end video production tool. Find it in the app store -Screenflow for Mac and Camtasia for PC for doing...

Today on Video Marketing Madness, The REAL Power of Videos. Ray details how YouTube helps rank your website and GMB listing. The power is in the YouTube description field. You can create backlinks and citations that Google loves. Use playlists and IFTTT to syndicate for even more power. Ninja tip – make videos for each website page topic and backlink to the webpage and embed the video. Video Marke...

Today on Video Marketing Madness, The Great Microphone Debate. Ray gives us all the options on microphone types to use with your videos. -Lapel is the best mic when you’re standing in front of the camera. Blue Yeti is the best when sitting at a desk. Note that the Yeti has multiple pick up pattern pre-sets. -In studio, Ray uses a lapel mic with a 20-foot cord. Wireless lapels are good for when you...

Today on Video Marketing Madness, Will you be fined $42,000 for your YouTube videos? More info on the COPPA act amendment. COPPA is meant to protect children’s privacy (13 and under). So, you need to declare whether or not your video content is intended for kids. There are three ways to do that: 1) At the channel level in advanced settings. 2) At the video level in the creator studio. It can be by...

Today on Video Marketing Madness, YouTube has been fined $175,000,000 for COPPA violations and what you need to do to protect yourself. Subscribe at: GoVmm.com COPPA is meant to protect children’s privacy (13 and under). So, you need to declare whether or not your video content is intended for kids. If you do nothing, YouTube will decide for you. There are three ways to do that: 1) At the channel...

Today on Video Marketing Madness, Ray has discovered a Unique Way to Get New Clients that has landed 7 new customers in 4 days! Subscribe at: https://govmm.com/ Ray offered a free webinar to the local area on 5 ways to improve their GMB listings. He posted it in local business forums (Facebook groups) and sent out some emails. A few people signed up, but he got phone calls from people who wanted t...

Today on Video Marketing Madness Video Players for Your Website that help you avoid the YouTube pitfalls. Subscribe at: GoVmm.com Embedding optimized YouTube videos on your website with the YouTube player is good for SEO, but if your video is brought down for any reason, there’s nothing there. Also, YouTube shows recommendations at the end of your video and some could be competitors. Ray suggests...

Today on Video Marketing Madness How to Makes Videos When You Don’t Know How. Great Tips from Ray the Video Guy. Subscribe at: GoVmm.com -Streaming is easy. All you need is streaming software like OBS or Zoom and a webcam. Good mics are available for $100 -Hire someone to shoot and edit for you. Local wedding photographers are a good source -HitFilm Express is a good free editing software -Screen...

Today on Video Marketing Madness 5 Ways to Improve Your Videos to get more traffic and sales. Subscribe at: GoVmm.com -Edit- you can do it on your phone -Use B roll – either shoot scenes or use stock footage -Add music and sound effects if appropriate -Add graphics – Lower thirds, plugins from your editing software, and animated logos. Upwork and Fiverr are good sources for graphics -Use YouTube e...

Today on Video Marketing Madness How to Improve Your Video Shoots. Ray gives us all kinds of tips on being a pro videographer. Subscribe at: GoVmm.com -Be sure to use the proper mic and use headphones to hear what you’re shooting -Use a tripod. Polaroid has a nice tripod for under $40 at Best Buy. B&H and Amazon have a good selection of tripods depending on need. -Be sure to get a smartphone m...

Today on Video Marketing Madness Smartphone Video PROduction Ray explains how to shoot pro videos on the new iPhone 11. Subscribe at: GoVmm.com Smartphones shoot in HD and iPhones have 4k. The advantage is you can see what you’re shooting when you’re on camera. So, you don’t need a cameraman. The iPhone has good auto focus and green screening compression is excellent. The audio is much better than...

Today on Video Marketing Madness: The Power of YouTube Cards Ray explains what they are and how to use all the applications. Subscribe at: GoVmm.com Cards are the little “i” and a CTA in the upper right-hand corner. CTA is not visible the entire vid. Five cards per vid, and you can select timeframe. You can link to a website, but you need to add an associated website to the channel, and for that,...

Today on Video Marketing Madness: YouTube and Google My Business. Learn how to make them work together for page one rankings. Subscribe at: GoVmm.com GMB: fill out all info and add geo codeD videos and images, AND A 360 video. Post regularly. Geocode photos in posts and add them to GMB home page. Build citations to other directories. YouTube videos: build citations, backlinks and create geo releva...

Today on Video Marketing Madness: Using Stock Media to make your videos better and where to get it. FREE Gift! Subscribe at: GoVmm.com Low Cost: AudioJungle has all sorts of music tracks VideoHive has stock footage GraphicRiver has great graphics Free stock pix and video: -Unsplash -Pexels -Pixabay Ray is rolling out StockNation 2. 25,000 stock videos! Find it at RaytheVideoGuy.com/StockNation And...

Today on Video Marketing Madness: Find out how to increase conversions, views and watch time with YouTube cards and end screens. Subscribe at: GoVmm.com Video Marketing Madness made possible by Thumbnail Blaster! THE tool for making thumbnails. RaytheVideoGuy.com/Thumbnailblaster Be sure to subscribe to our YouTube channel . Video Marketing Madness video on demand! Like us on Facebook for all kind...

Today on Video Marketing Madness: 5 Star Video Testimonials. Here’s how to collect and produce 5-star video testimonials. Subscribe at: GoVmm.com Outline for video testimonial: -State the problem you had -What did you do to solve the problem? -How is your life better now? -What does the viewer do next? Video Marketing Madness made possible by Vidmonial 2.0 – a great way to collect video testimonia...

Today on Video Marketing Madness. The Power of Embedding YouTube Videos. It helps with SEO. Subscribe at: GoVmm.com The new YouTube player is not great, so embed from it only if you are trying to rank the website on Google. Another option is, embed the home page video using a third party player like PressPlay. Then embed videos using the YouTube player on other pages. For a sales page where you ar...

Today on Video Marketing Madness: The Power of YouTubeThumbnails. It’ll get you more views! Subscribe at: GoVmm.com Be sure to verify you channel to turn on the thumbnail option. Good thumbnails: -Have a face in it -Bold letters and colors -Include a border -Needs to match content (YouTube monitors this.) YouTube recommended videos are based on title and thumbnail Ways to make thumbnails: -PowerPo...