Video Marketing Madness

Today on Video Marketing Madness – Animation for Everyone. Ray has a simple way to make professional video animation. It’s Viddyoze, and you can get it at https://www.raythevideoguy.com/viddyoze – Create animated videos in three clicks. Logos, backgrounds, live graphics, lower thirds, and intros and outros. It takes seconds, and they look good. It comes with some cool templates, and you can...

Today on Video Marketing Madness – Short Video Madness. Ray teaches us how to drive website traffic with short videos. TikTok is the king of 60 second videos and YouTube Shorts and Instagram Reels are trying to compete. Silly vids can be a way to drive traffic to your website. TikTok has brand and ad accounts. Types of vids: jokes, silly songs, tips, skits, pranks and toy demos. This episode made...

Today on Video Marketing Madness – TubeBuddy. Learn the benefit of using Tube Buddy with your YouTube channel. Right now, Ray’s using it to make title, tag, and description brand changes to multiple videos. TubeBuddy provides access to all YouTube functions in one place and it prompts you to do everything needed to optimize your videos. It also creates Thumbnails and shows rankings. This episode m...

Today on Video Marketing Madness – Virtual Studios. Learn how to set up a virtual video studio With a green screen and your iPhone, you have lots of options. There are virtual studio software “black boxes” out there with pre-loaded backgrounds and you can also buy virtual sets. Shoot the talent in front of a green screen and import to your editor. This episode made possible by EmailSpike! Get vide...

Today on Video Marketing Madness – Screen Capture Videos. Ray gives all of the uses and how tos for screen capture videos. Use screen capture videos to demo software Training Reports In place of a long email Record video games Record PowerPoint presentations For sales effort to evaluate a YouTube channel, a website, or social media pages Video sales letters You can even record your smartphon...

Today on Video Marketing Madness – Reputation Videos. Ray makes the case for the benefits of Rep Videos and provides ways to produce and distribute. David Sprague’s product, “RepVideos,” automatically grabs 5-star reviews from Google, then creates and syndicates the videos. That product is available at http://rayslinks.com/repvideosreplay In the alternative, you can make them yourself (Steve uses...

Today on Video Marketing Madness – Facebook Cover Videos. How to use videos instead of an image in the Facebook page banner area Upload the video and make it fit in the Facebook window. Be sure to have all in the info in the center of the video. 20 second minimum and 90 second max. Include audio, but make it so folks will understand without the sound on. Todays show made possible by Email Spike ht...

Today on Video Marketing Madness – Videos in Your Emails. Finally, a way to embed videos in your email campaigns. Upload your video to a host, grab the link and put it in Email Spike, and it’ll give you the embed code for your emails. If the recipient’s email client doesn’t allow videos, it will show a gif. Ray has seen an increase in sales. Todays show made possible by Email Spike https://www.ray...

Today on Video Marketing Madness – Easy Advertising Opportunities. Here are easy and cheap ways to make direct sales -Facebook. Start the campaign from the page and use the ad center. It’s easy and quick and has a reporting feature. Ray gets good results for his escape room business. 230 clicks to the website where you can buy tickets, and they reached 7000 local people. With the “Book...

Today on Video Marketing Madness – Text Message Marketing. Ray shares how he’s growing his business with text messaging. First of all, be sure to get Dr. Ben Atkins’ How-To book and videos. For his escape room business, Ray has 5000 phone numbers, and the outgoing campaigns go through Twilio. He got a 90% open rate! Text message marketing is big for restaurants; send out a coupon on slow nights, f...

Today on Video Marketing Madness – The Power of Facebook Marketing. Ray tells us how he’s growing his escape room business with Facebook. Action plan: -Invite friends to like the page -Post decent content. – Curate and schedule for 6 months -He has run lots of Facebook video ads. YouTube as well -He made sure all the page info is completed -Added lots of videos and images. The vids get a lot of at...

Today on Video Marketing Madness – The Reality of Local Marketing. Ray gives us a case study using his new escape room business. Ray just bought Escape Plan Georgia in Loganville and he’s doing GMB marketing, social media posting across platforms, Facebook Ads, and YouTube videos. He’s also printing rack cards for the hotels and will cross promote with other escape rooms. So far, so good. Today&#8...

Today on Video Marketing Madness – Mobile Phones for Pro Video. Ray makes the case for shooting video on your smartphone. Ray uses his iPhone in-studio for everything and in the field for quick interviews. The set-up is super quick and it’s digital HD. But the aperture is small, so make sure you have good lighting. If you don’t have a cameraman with you (and who does these days), smartphones give...

Today on Video Marketing Madness – TikTok – Ray makes the case for being on TikTok. TikTok is growing by leaps and bounds and will soon have a billion users. It’s mobile only. Don’t be intimidated that it’s video and have fun with it. In fact, Ray has a cool software that will help you create videos and schedule posts on TikTok. It’s VideoTik and you can get it at https://www.raythevideoguy.com/vi...

Today on Video Marketing Madness – Retro Video Mania – Ray reminisces about video production technology in the 90s and early 2000s Today’s episode is made possible by FreshBooks! Accounting, Invoicing and Estimates in 1 place! Try it for FREE today at http://www.rayslinks.com/freshbooks

Today on Video Marketing Madness – Screen Capture Vids – Ray explains the value of and how to do screen capture videos Applications include demonstrating software, explaining reports, doing website audits, and PowerPoint presentations. Software: ScreenFlow for Mac and Camtasia for PC. Free software: Screencast-O-Matic, QuickTime on a Mac, and Loom Today’s episode is made possible by FreshBoo...

Today on Video Marketing Madness – Green Screen with Smartphones. Ray details the best greens screens, lighting and editing techniques Ray has a painted green screen wall using Rosco green screen paint. But you can use a green screen backdrop cloth and tack it to the wall. Be sure to have soft lighting on either side of the green screen and make sure the talent is in front of those lights. U...

Today on Video Marketing Madness Using Animation! Ray gives us a great, easy way for created animation for videos and when to use it. Use animation with produced videos: intros and outros, logos. lower thirds and contact info. Animation is great in video sales letters and YouTube end screens. Today’s episode is made possible by CreateStudio! Create animation easier than ever! Animated text,...

Today on Video Marketing Madness – Creating Video Testimonials. Ray explains the value of, and the best way to create video testimonials. Structure is – state name and problem, what the person decided to do and the result. Share it to a testimonial page on your website, testimonial playlist on your YouTube channel, social media, blog and GMB. Today’s episode is made possible Elements B...

Today on Video Marketing Madness – Pocket Video Productions. Ray has great ideas on shooting professional videos with your smartphone Extempore is a software that will add a telepromoter to your smartphone. Filmic Pro allows you to use all four cameras on an iPhone. In the field, Ray uses his iPhone with the Movo LED light Today’s episode is made possible by Adobe Creative Suite. Photo...

Today on Video Marketing Madness – Creating a Home Video Studio. Ray gives us a list of things we need to create a good, inexpensive home video studio. Use your smartphone as the camera and mount it on a tripod. You don’t need a lot of room. For green screen, paint a wall with green screen paint, or use a green sheet. Ray uses the Movo LV1 lavalier mic. For lighting, make sure you have fill,...

Today on Video Marketing Madness – Get the REAL Tools You Need. Ray talks about how not to get scammed by affiliate products. -Beware of scams. Can you trust the promoter and check reviews to see if they are real. If it seems to good to be real, it probably is. -Beware the OTO. Today’s episode is made possible by Adode Creative Suite. Photoshop, After Effects, Illustrator and more in o...

Today on Video Marketing Madness – Videos, Online Reviews and Helping Businesses. Great strategies for helping during COVID-19 -Rep videos help market a business’ 5-star reputation and you can build GMB links and citations -Now is a good time to make how to vids. For example, a dentist client of Ray’s made a video on how to make hand sanitizer at home -Encourage reviews in multiple venues an...

Today on Video Marketing Madness – How to make money while quarantined. It’s a good time to start a home-based business, and Ray ideas on what to do -Matt Bushes “Crises Pro” show you how to help restaurants right now. http://rayslinks.com/crisespro -Walt Bayless has a great way to make money in this economy. Check it out. http://rayslinks.com/waltwebinar -Here’s a way to make money with aff...

Today on Video Marketing Madness – Helping Businesses in Hard Times. Ray has all kinds of ideas on how to help businesses and profit now. -Restaurants need help communicating that they offer curb side pickup or delivery -Bankruptcy lawyers will be busy soon. They need to get the word out -Set up remote video interviews with local businesses -Gym membership sites for workouts This episode mad...