Video Marketing Madness

Today on Video Marketing Madness – How to Make One on One Sales Videos. Ray walks us through on how to make videos in lieu of an on-site sales presentation. Screencast explainer videos work great for social media channel audits – YouTube, Facebook, Instagram, Twitter, GMB, etc. They also work great for software demos, reporting and teaching complicated processes. Today’s episode is made poss...

Today on Video Marketing Madness – How to Green Screen. Ray walks you through how to make your videos look better with green screening, You can paint a green screen wall using Rosco green screen paint. You can also use a green screen backdrop cloth and tack it to the wall. However, Ray has purchased a wide portable green screen from Amazon for $185.00. Be sure to have soft lighting on either side...

Today on Video Marketing Madness – Music for Videos. Ray tells us where to find and how to how to use music for videos Buy a license for royalty free music. Steve likes Epidemic Sound and it comes with a Google API for no copyright strikes. Ray likes Audio Jungle from Envato. Both have thousands of tracks and cost about $200 a year. Ray Tip: Pick your music first, use as the base and build the vid...

Today on Video Marketing Madness – Reputation Videos. Ray details everything you need to know and how to profit from reputation videos Reputation videos are a great way to promote a business’ online reputation and the “RepVideos” software is a great and easy way to do that. Head on over to https://rayslinks.com/repvideos for more. It grabs 5-star reviews automatically, produces the video and syndi...

Today on Video Marketing Madness – Lighting for Videos. Ray has all kinds of tips lighting tips for in-studio and in the field. Most folks are shooting vids on their iPhone. It has great digital quality, but it also has a small aperture. So, you need good lighting. Outdoors, the sun is all you need. But don’t shoot with the sun behind the talent. Early morning and late afternoon are the best times...

Today on Video Marketing Madness – The value of YouTube Shorts and lots of other cool video stuff! YouTube shorts is in beta – but when YouTube rolls it out, could it destroy Tik Tok like Facebook Live destroyed Periscope? It would be one ecosystem where you already have a presence. Do both for now. It’s a phone app. Ray also talked about being CRASS in your videos. Curiosity, Reality, Action, Sto...

Today on Video Marketing Madness – Easy Ways to Make Videos Stock media is an easy way to make videos and Envato Elements has everything you need for $200 a year with unlimited downloads. Stock videos, animation, intros and outros and lots of other stuff. Ray has it at http://rayslinks.com/elements – Car dealers and franchisees have lot of stock footage supplied to them. Check out Instant Sp...

Today on Video Marketing Madness – Unique Marketing Channels. Ray shares unique ways to market your business. Here are some things Ray does for his escape room business: -Charity marketing. For instance, if you reserve a room, they donate a portion of the proceeds to a charity. They have a can drive every Wednesday, and they do Toys for Tots every Christmas. It’s about the charities first, but it’...

Today on Video Marketing Madness – Embed Videos in Your Emails. Ray walks us through that exciting development Email Spike will allow you to embed videos in your emails. It gives you both the embed and GIF code so the vid will show up in any email client. It helps with sales because people are excited to buy after watching the video. Ray sometimes sends out a progression of emails with a sales let...

Today on Video Marketing Madness – Apps for Shooting Videos on Your Phone – these apps give you many more options. -LumaFusion for iOS gives you editing capabilities -iMovie – shoot and edit -ProMovie Recorder for iOS has a nice HUD -Camera MX for Android adds features and editing -MoviePro for iOS has a nice HUD and features -Open Camera for Android has a very basic HUD -MAVIS for iOS comes with...

Today on Video Marketing Madness – Video Proposals. Ray tells us how to make video proposals that are legally binding. VidPropsal is a great new software. Plug in your video, or use their templates, and it adds terms and conditions, and your customer can execute with an electronic signature. It’s $67 at https://getvidproposal.com/elite/sales?aid=14253 Ray uses screen capture videos for his YouTube...

Today on Video Marketing Madness – Make Money Online with Lu using YouTube Videos. How to make affiliate sales with YouTube videos Make Money Online with Lu is a membership site in which Lu teaches how to make affiliate sales with YouTube videos. The level one course costs $0.99 upfront and $6.97 a month. Steve has taken the level one and two courses and has made sales on Amazon and Clickbank simp...

Today on Video Marketing Madness – Creating Screencast Videos. Ray has all the uses and tools Uses: Software reviews, demos and training. Sales presentations and letters. Ray uses screencast vids to evaluate YouTube channels and GMB profiles for clients and prospects. Project management communication is another app. Tools: Basic and inexpensive include Loom and Screencast-O-Matic. Both are cloud b...

Today on Video Marketing Madness – 5 Steps to Effective Live Videos One – Schedule and be consistent Two – Don’t use the built-in mic on your camera or computer. Movo has some good mics. The LV1 is a lavalier for $18.00. The UM700 is a USB mic like the Blue Yeti for $90.00. (Yeti is more expensive.) Three – Use a good camera. The Logitech C920 is a good webcam Four -You’ll need steaming software t...

Today on Video Marketing Madness – YouTube Alternatives for hosting and players Why you do you need YouTube alternatives? Let’s say you have a training membership site and it costs $1000 to join. It’s easy to share the YouTube links embedded on your site. You want to protect your copyrighted content. Also, YouTube is notorious for taking down sales videos. What’s more, the YouTube player is ugly a...

Today on Video Marketing Madness – Mics to Use 2021. Ray has good basic suggestions on mics to use to shoot your videos For interviews in a controlled environment – use a lavalier mic. Movo has one that will work with your smartphone. Man on the street interviews – use a shotgun mic. For voice overs, the Audio-Technica ATR2100x is a good professional sounding mic for $100. The Blue mics are good a...

Today on Video Marketing Madness – Ranking Videos in 2021. Ray has the latest on ranking video in YouTube and Google -Know your keywords -Title – Keyword, phone number, name of company -Description – Keyword, short description of video, website, phone number, short business description, social media links, end with keyword set and links to previous vids. Use chapter marks – way to add keywords wit...

Today on Video Marketing Madness – Simple Ways to Make High Engagement Videos. Real life examples from Ray the Video Guy Ray livestreams often to his escape room’s Facebook page using his phone, and then shares it out to all the social media sites. It gets a lot more engagement than other posts. He also does TV type shows from his office set. He switches between him live on camera and graphics lik...

Today on Video Marketing Madness – Stock Media Madness. How to find and use stick media to make videos Today’s episode is made possible by Envato Elements! http://www.raythevideoguy.com/elements You can build good video content with stock media and Envato Elements has a huge library. It also has stock photography, Adobe Final Cut Pro plug-ins, fonts graphics music and sound effects. Unlimite...

Today on Video Marketing Madness – Video Animation. Ray provides tips on easy ways to do video animation Ray uses Adobe After Effects but there is a steep learning curve and it a lot of work. Easier ways to do video animation include: -Video Creator. It’s a good app with a wizard. Brand new. Pick a template and it guides you through the process. Get it for $47 at https://www.raythevideoguy.com/vid...

Today on Video Marketing Madness – Running Hulu Ads. Ray has the new perimeters for placing Hulu ads. It’s now a lot easier to place Hulu ads and the minimum is now $500 (was $30k). They have very specific specs so check that. You can choose geo, demographics and where you want it placed content wise. Google “Hulu advertising” to get to the landing page. This episode made possible by the Movo UM70...

Today on Video Marketing Madness – Graphics for Videos. Ray explores the types of graphics need and how to create them easily. Types of graphics and tools to create them: -Title screen – Photoshop, Canva. PowerPoint/Keynote/Google Slides -Lower thirds – Photoshop or Canva. Can’t be full screen. Size is 1920 x 1080 and place the graphic at the bottom and save as PNG -YouTube Thumbnails – Thumbnail...

Today on Video Marketing Madness – Webcam Mania. Ray gives us a bunch of webcam options. -Built in camera – OK but not great -Logitech C920. Good all-purpose webcam HD -Smartphone with Camo interface software. Best quality, but it had a conflict with Ray’s streaming software -Mivo Cam. Connects to smartphone and now has webcam capabilities. Very good quality, but everything is in focus. Little dep...

Today on Video Marketing Madness – Video for Google My Business. Ray talks about all the applications -Upload videos to GMB. It’s another way to optimize your GMB profile -Use videos instead of images on the weekly GMB posts -YouTube videos are a great way to create authority for your GMB. Be sure to backlink to your GMB shortcode. Today’s show made possible by Envato Elements. Get all the s...

Today on Video Marketing Madness – Social Media Madness. Great tips from Ray on how to profit with consistent social media posts. Ray quoted some figures on how often you should post to each site. Facebook Live gets the most views. For his escape room, Ray posts puzzles, memes, quotes of the day and videos. It’s not all about selling something. Be sure to interact with followers. You’ll need the h...