Video Marketing Madness

Today on Video Marketing Madness – Mike Cyr from Virtual Railfan. VR live streams 24/7 for railfans on YouTube from about 50 locations. We talk to Mike about how they set up their live streaming network, what cameras they use and how their YouTube channel took off like a rocket. Listen in for all sorts of tips and great success stories. Their website is https://virtualrailfan.com/ Today’s episode...

Today on Video Marketing Madness – The YouTube Back Office. Ray updates us on everything in the YouTube back office and how it benefits your channel. Analytics tells what videos perform and what works. Watch hours again will show you what’s working. You need 4000 watch hours in a year to be monetized. Number of subscribers – are you gaining or losing? When are people watching your videos? An...

Today on Video Marketing Madness – Short Form Videos Update. Ray has an update on short-form videos. Steve started with an update on YouTube Clips tests he’s doing. Ray does a lot of daily TikToks and IG Reels for his escape room, which can work for any number of retail businesses. He mostly makes short videos of scaring people in one of the rooms and gets up to 65,000 views. It’s excellent word-o...

Today on Video Marketing Madness – YouTube Clips and Chapters & Cool Hardware. Lots of stuff you can use NOW! We’ve covered YouTube Clips in a previous show – https://govmm.com/youtube-clips/ – and Steve ran a test. Using Clips in some of the Facebook Groups he belongs to, Steve saw a nice bump in views for the full videos. We also covered Chapters before – https://govmm.com...

Today on Video Marketing Madness – Ranking Videos in 2022. Ray walks us through all the tactics. Use the keyword set in the title twice, but make it natural. Name the mp4 title the keyword set and add the metadata to the file. With the description, repeat the keyword set, and then add the phone number and website. Include the Google Business Profile link and the citation. Include links to five &#8...

Today on Video Marketing Madness – YouTube Clips. Ray explains how to use this new feature and why. You can grab 5 to 30 seconds from any video and make a clip out of it. Use the scissors icon underneath the video on the watch page. YouTube then creates a new URL for the clip, and it then has its own watch page. The full video is greyed out behind it. It’s a way to grab someone’s interest and enti...

Today on Video Marketing Madness – AI Voiceovers. Ray has found software that does a great job with AI voiceovers and video. Ray played some sample audio. The software is VidVoicer and you can get it for $30 at https://www.raythevideoguy.com/vidvoicer Today’s episode is made possible by Movo! Get great microphones, stands, and lights for your videos at http://www.rayslinks.com/movo Check out Steve...

Today on Video Marketing Madness – Horizontal vs Vertical Videos. Ray explains the benefits and uses of horizontal and vertical videos. Vertical is best for Facebook Live, Instagram Reels, Youtube shorts and TikTok. Great for selfie vids. Horizontal is best for YouTube and YouTube ads, TV and Desktop. Today’s episode is made possible by Movo! Get great microphones, stands, and lights for your vide...

Today on Video Marketing Madness – Short Videos. Ray has a case study of how short videos help with branding, word-of-mouth advertising, and increased traffic. Short videos are typically 60 seconds and are vertical. Platforms include TikTok, YouTube Shorts, and Facebook and Instagram Reels. Ray does them all the time for his escape room business and they have helped drive traffic. VidShortz will b...

Today on Video Marketing Madness – Why Live Videos Matter. Ray talks about why they are important and how to network with Live Videos. The audience can interact, it’s an easy content creator and Facebook and Youtube will push it out to more people. Ray uses it for networking. He’s friends with a restaurant owner and she goes live a few times per week. Ray watches, likes and comments, and she gives...

Today on Video Marketing Madness – YouTube Chapters – Ray tells us about the benefits of Youtube Chapters and how to create them You can break your video up into chapters which is great for training videos because people can zero in on what they need. Format 0:00(space)description but use keywords. Needs to start at 0:00 for the first chapter. Today’s episode is made possible by Movo! Get great mi...

Today on Video Marketing Madness – Producing Your Own TV Show – Ray talks about a TV show he does and how it can benefit you. The show is “Impossible Challenge” were teams try to beat each other for prizes at Ray’s escape room, Impossible Escape. It’s great brand building for the business and will air on the Dupoint streaming network. They are in the process of producing 13 episodes for seas...

Today on Video Marketing Madness – Unusual Uses for Video. Ray and Steve have great ideas on video content. Ray is producing an escape room game show for the Dupont streaming network with the hope of generating more business for his escape room. Weekly live talk shows on YouTube can work for estate planning lawyers, financial planners and others. Be sure to syndicate to all the social medias. A fr...

Today on Video Marketing Madness – Does Ray’s Teaching Matter? Ray has an excellent case study of how he helped a new customer’s YouTube channel The client helps people with neuropathy. Ray took them from 85 to 500 subscribers, 10,000 to 32,000 views, 0 to 2000 watch hours, and they are getting lots of comments in one month. Views are coming from Facebook, YouTube searches, and suggested vid...

Today on Video Marketing Madness – Using Videos with Google Business Profiles. Ray and Steve talk about all the ways videos help your YouTube channel rank. YouTube videos are a great way to get more Google Business Profile (GBP) links and citations, but properly optimize the title and description. The Gather Up Google Review chrome extension is a way to get the Google Maps link with the CID...

Today on Video Marketing Madness – The Value of YouTube Playlists. Ray walks us through everything we need to do for better ranking and more views with YouTube playlists. For better rankings , use keywords in the playlist tile andadd a good description with a citation. Playlists also make it easier for viewers to watch more of your videos and increase session time. Also, you can use the play...

oday on Video Marketing Madness – How to add Special Effects. Ray provides excellent tips on adding special effects to your videos. Ray starts by using the Adobe After Effects animation software, and he uses that with the DaVinci Resolve editor. Envato Elements has a lot of great plugins and templates for a very low yearly price, and you can find those at RaysLinks.com/Envato. You can also coloriz...

Today on Video Marketing Madness – You Need to Green Screen. There are times when you need to green screen and Ray explains how. For the background, remember there is green screen paint and a full wall is great. But if you don’t have that, there are portable rigs. Ray has a pull up screen that is portable. For lightning, use a key and fill, two lights on the green screen and a back fill for...

Today on Video Marketing Madness – The Power of Facebook Videos. Ray has seen some of his Facebook Live’s get on Google page one. Yes, depending on competition, you can see your Facebook Live’s rocket up to Google page one. They get a lot better reach on Facebook, but they need to be optimized with keywords and branding in the title and description. And build out you Facebook channel with lo...

Today on Video Marketing Madness – Optimizing Your YouTube Channel for greater results. YouTube Channel Optimization -The YouTube channel art and icon are essential. If you don’t have them, you won’t get all the tools and be able to verify your channel. Canva is a free tool for doing channel art. -Add sections on the home page. Typically they are playlists you have created. Include citations...

Today on Video Marketing Madness – Creating Training Videos. Ray explains how to profit by making training videos Somebody will like the way you train and it’s a way to make some income. You can use a YouTube channel, but Ray uses Everlesson. -Make sure you have good sound. Don’t use the ambient mic -Screen capture vids work great -Start with a lesson plan Types of training videos: -Free and...

Today on Video Marketing Madness – Ray’s Favorite Business Books. Ray gives us four books that have helped his business. “The E Myth” – What you need to do to run your business the right way “Three Feet from Gold” is a mindset book “Superfans” by our friend pat Flynn is social media marketing advice “The Compound Effect” teaches you to pay attention to the little things We also talked about...

Today on Video Marketing Madness – The Value of YouTube Communities. Ray explains the value and how to use them It’s the “Community” tab on your YouTube channel. It’s a Facebook like feed where you can post non video content like images, updates, polls and ask questions. It’s another way to engage with your subscriber, but you need somewhere between 500 and 100 subscribers to qualify. We als...

Today on Video Marketing Madness – Charity as Part of Your Marketing. Ray has some good studies and Steve has the big news on Google My Business. “Google My Business” is changing its name to “Google Business Profile” Steve and Ray talk about what that really means. Here’s a link to Steve’s Profile with all the details: https://local.google.com/place?id=18082184565376966832&use=posts&#03...

Today on Video Marketing Madness – Studio Set Up for Small Space-Small Business. Ray guides us through options for green screen, lighting, mics and cameras Ray has a portable green screen that’s 92” wide and works well. Here are the links to videos to how he found the screen, and unboxing and setup: https://youtu.be/1xW77SYZtwc – https://youtu.be/8-aSwLyKw7U The Movo L1 lapel mic works...