Video Marketing Madness

Today on Video Marketing Madness –YouTube for Local Businesses – Ray and Steve share a case study. Be sure the channel and video are optimized. Videos need a good title and thumbnail. Optimize video in the description. Repeat title, backlink GMB and website, citation, copy, directing directions and 5 star review links. Use competitor tags. That helps. Content – FAQs are good. Ray talked abou...

Start at 01:43 Today on Video Marketing Madness –Alternative Video Platforms – here are the video platforms Ray uses to get views – besides Youtube. – Threads – Instagram – Clapper – Tik Tok competitor – U.S. based. mature audience – Tik Tok – Rumble – More free speech than Youtube Today’s episode is made possible by Movo! Get great micro...

Today on Video Marketing Madness – YouTube Monetization Changes. Ray has the lowdown, and we also have other pertinent news to share. Before, you needed 4000 hours of watch time in a year and 1000 subscribers to apply for the ad revenue share. Now it’s 3000 hours of watch time in a year and 500 subscribers. News stories: Tag products in your live streams https://support.google.com/youtube/answer/1...

Today on Video Marketing Madness –How Businesses Can Make Money with YouTube. Ray talks about a few ways businesses can profit. There are two ways – YouTube ad revenue share and/or local traffic. Applications: -DIY plumber video – sell tools as well -Doctors and dentists -Real estate -Lawyers Make the videos entertaining and optimize the videos and channel. Today’s episode is made poss...

Today on Video Marketing Madness – The Big Man Video Plan. We talk about the plan for an attorney who wants to generate more leads and get monetized. Attorney Joey Franks, the Big Man at Big Man Law in Jackson MS wants to start making interesting videos about cases. The goal is to generate more case leads, but also get monetized by YouTube. Ray gives a list of example channels and we walked throug...

Today on Video Marketing Madness – New Stuff in YouTube – Ray has a great list that will help your channel get more views Community Tab – Depending on number of subscribers, there are community tabs/pages with channels. You can make posts with images, drive views to standing videos, and do polls. It’s a great way to create engagement. Podcasts. See if you have it in the YouTube Studio...

Today on Video Marketing Madness – Using ChatGPT? There are some prompts and tools that will make it BETTER! -Give me a title “subject” -Expand on #1, etc -Give me 10 more -Summarize article -Create open or close for _____ -Tell me the 10 best hashtags for _______ -Write 10 Facebook post about______. (you can import text into Canva to get images) -Write 5-star reviews – just giveChatGPT the...

Today on Video Marketing Madness – Get Ready To Rumble! – Rumble is a new video platform and Ray walks us through it. Rumble is a bit of a YouTube cast off network for politics and sports. Steven Crowder was demonitized on YouTube but he making a million dollars on Rumble. Also, some wrestling shows are doing very well. Ray has opened a channel and is testing it. Go to https://rumble.com/ &#...

Today on Video Marketing Madness – How to Get More Youtube Views. Ray talks about many different ways. -YouTube ads – https://buyyoutubviews.com/ Real people watching your videos, least expensive, but it makes Ray nervous – https://sprizzy.com/ They run Youtube ads for you – https://famefuel.co/ Ray really likes this one. He always gets the $29.00 package and it gets about 2000 v...

Today on Video Marketing Madness – ANYONE can shoot pro video – We talked about the benefits of using your smartphone to shoot pro video. iPhone started the trend of digital HD video with a smartphone. iPhone and Samsung Galaxy shoot better video than the $8000 cameras from 10 years ago. Having the lighting just right used to be a bigger issue than it is now. Facebook and YouTube Lives are m...

Today on Video Marketing Madness – YouTube News You Can Use Here are some news stories we talked about: -YouTube Shorts Monetization: How Revenue Sharing Works -Google launches Bard, its answer to ChatGPT -Google Search podcast carousel going away -An Easier Way To Handle YouTube Community Guidelines Issues -YouTube is rolling out an update to how creators reply to comments with Shorts. -Express y...

Today on Video Marketing Madness – Generating Online Content with AI. Everything you need to know about AI. Ray does social media posts for a local insurance agent. To get the posts he needs, he tells the software to give him 20 posts about life insurance. Then he feeds it to Canva and gets 20 graphics for the posts. AI is also good for video scripts, video descriptions, keyword research, hashtags...

Today on Video Marketing Madness – Online Video Distribution in 2023. Everything you need to know on how to do it. One of Steve’s clients is an attorney who wants to record case study videos and then make blogs of it and distribute it. Ray suggested making a longer horizontal video that can be transcribed and used as a blog entry with the YouTube video embedded on the blog page. Then make a vertic...

Today on Video Marketing Madness – Using Video with Social Media. Ray has some keen case studies. With your Facebook pages and groups, you need to give folks a reason to follow or join. Consider a variety of fun posts including videos. Facebook Live does well for Loganville News and Events, and Ray says hi to as many folks as he can. Up to 100 people with join in. Today’s episode is made possible...

Today on Video Marketing Madness – Creating a Hyper Local TV Network. Ray talks about what he’s doing. His hyper-local TV network is for Loganville GA, and it’s available on all the streaming services like Roku. So far it business spotlights but they would like to add locally based entertainment shows and have it on in the lobbies of local businesses. Ray also had case studies of Reels going viral...

Today on Video Marketing Madness – Latest Updates Google Business Profile and YouTube Updates. Ray and Steve walk through the latest stuff. Starting soon, you will be able to monetize videos with music in them, as long as you share. The new YouTube trim tool for banner ads New mobile look for YouTube New Google algorithm Today’s episode is made possible by Movo! Get great microphones, stands, and...

Ray is out of pocket today, so Steve did a quick 10-minute update on  YouTube Shorts and Handles plus Smartphone Stats Good info.

Today on Video Marketing Madness –YouTube Shorts Revenue Share. Ray and Steve outline that and Steve has a cool Shorts case study. Starting in 2023, YouTube will offer a 45% revenue share on shorts but you have to be a member of the partner program. To apply, you need 1000 subscribers and 90 million views in 90 days. Whoa! But for some, it’s very doable. Create and upload often. Steve may not get...

Today on Video Marketing Madness –The Rise of A.I. Artwork – Ray talks about some new software he’s tested. It’s called Graiphics. Check it out at https://www.raythevideoguy.com/graiphics – It’s great for creating good online graphics like banners, logos, and photos – as well as website and video graphics. Today’s episode is made possible by Movo! Get great microphones, stands, a...

Today on Video Marketing Madness –Setting Up a 24/7 Online TV Station. Ray is doing that now. Ray is working with a company to set up a live streaming channel that feeds to Roku, Fire TV, Apple TV, Android TV, and others. It’s custom-built and will be a real estate 24/7 linear TV channel. While it will have some on-demand videos like YouTube, it will stream different programs all the time like a r...

Today on Video Marketing Madness –How YouTube Helps Online Marketing. Steve has a case study on improving Google rankings using YouTube as part of the mix. Steve’s trains YouTube channel is 12 years old, and he noticed Youtube was suggesting videos from folks he subscribed to way back way. All had given up on their channel years ago, and some of them were big names. It appears YouTube is not in th...

Today on Video Marketing Madness –The Importance of Online Reviews. Ray tells us how to get online reviews and why. Google, Facebook, and Yelp are the top three. Remember to ask for a video review and you can post that on all your social media, including your Google Business Profile. You need to get online reviews because folks will gravitate to businesses with lots of 5-star reviews, and they nee...

Today on Video Marketing Madness – Build Your Business with Local Videos Ray built a Community Facebook page, “Loganville News and Events.” He is shooting a lot of video interviews with local businesses. It’s great for networking and for the businesses, it builds content and authority. Good community service and more biz for Ray. Today’s episode is made possible by Movo! Get great microphones, sta...

Today on Video Marketing Madness – Local Social Community Videos. Ray tells us how to get more business. Ray owns an escape room in Loganville GA and he built a community Facebook page called, “Loganville News and Events.” There is some news content and promotion. But restaurant reviews are huge and Facebook Lives of events are big too. He also does live videos from retail locations, as well as pr...

Today on Video Marketing Madness – Set up Roku & Amazon Fire Channels. Ray tells us how. Ray stood up the DuPont network it it averages 200,000 views. He’s standing up a new channel on real estate investing. You have more control over content and monetization than what you get with YouTube, and there is a low cost per entry. There’s lots to do like coding and hosting the video files, but TV F...