Video Marketing Madness

Today on Video Marketing Madness: Optimizing Your YouTube Channel with art and sections. Subscribe at: GoVmm.com -Banner at the top needs to be 2650 x 1440. Be sure to add a profile picture. Here’s Ray’s how to video and free template. -In the “about” section – add links and description -Add tagline to channel name -Sub and non-sub trailer. Everything about you, your business and channel. Descript...

Today on Video Marketing Madness – Power of YouTube Playlists for better rankings and visibility. Subscribe at: GoVmm.com You can group vids together and the playlist has its own URL and optimized description. It can be found in search and it increases session time. The playlist can be embedded and used to create sections on your channel homepage. Ray mentioned that the number one thing for gettin...

Today on Video Marketing Madness – Branding Your Videos for more sales and copyright protection. Subscribe at: GoVmm.com Branding your videos will protect them for being stolen, and can create more conversions. -Use thumbnails -Use a logo watermark. Create a default for this on your YouTube channel -Brand in the video framework, lower thirds, and end screens -Use an animated logo. Do a on camera o...

Today on Video Marketing Madness – YouTube Descriptions for Local Businesses. Ray gives us the latest on what to do. Subscribe at: GoVmm.com Know your keywords ahead of time. Use a good keyword research tool. Ray has one at RaytheVideoGuy.com/RankReel You’ll have better luck with longer tail keywords. Description: -Keyword first and variation of keyword with phone number and link to money site. -D...

Today on Video Marketing Madness – Green screen like a pro. Ray gives us great tips on types of green screens, lighting and editing. Subscribe at: GoVmm.com/ Green Screen Options: -Paint a wall with Rosco green screen paint -Buy green screen sheets from Amazon -Thick paper green screen that you roll down -Pop up green screens on a frame – 6’ x 9’ Lighting: -Soft box light upper and lower, 100% ded...

Today on Video Marketing Madness – Running a Video Agency with Owen Video. Subscribe at: GoVmm.com Ray, Owen and Steve share great advice on making a living owning an online video marketing agency. Video Marketing Madness made possible by Movo. It’s a great way to turn your smartphone into a pro camera. Check it out at RaytheVideoGuy.com/Resources Be sure to subscribe to our YouTube channel....

Today on Video Marketing Madness – One Simple Way to Get New Video Clients (includes free checklist). Subscribe at: GoVmm.com Do a free evaluation of a prospect’s YouTube channel with a screen vid showing them how to improve. Compare to a good channel like Gillette. Also, critique their videos (title, tags, and descriptions are huge). Here’s a link to the checklist Ray uses: https://sowl.co/...

Today on Video Marketing Madness – YouTube support programs that give you tons of extra functions and marketing ability. Subscribe at: GoVmm.com TubeBuddy: -Comes with a menu that makes it a lot easier to find creator functions -Give you a checklist of things to do to optimize your video -Has a thumbnail creator -Provides suggested tags and how you rank for those tags -Let’s you schedule and...

Today on Video Marketing Madness – Video Ad Placements. How to choose the YouTube videos where you want your pre-roll ads – Subscribe at: GoVmm.com -When creating new campaigns, the select is “Ad Placement”. Enter the URLS of the YouTube videos where you want your pre-roll ads -Ray’s got a software that does the research on the video to use. He’s got a webinar coming up on this March 25, 201...

Today on Video Marketing Madness – Microphones for Smartphones Subscribe at: GoVMM.com -If you can use a wired mic, lavaliers are best and not expensive. Make sure you have a smartphone adapter. -Sometimes you need to add a wireless pack to your lavalier. Be sure to get UHF -You can also get mics that attach to the top a tripod mount (above the camera). You’ll need a XLR adapter -Always test...

Today on Video Marketing Madness – Having Fun with Live Video – Subscribe at: Govmm.com/ Live steaming software: -OBS Studio is free and is good for streaming produced videos from Skype or Zoom. OBSproject.com -mimoLive is what Ray uses. Full TV studio in a box and outputs to all the live video sites. Switcher, green screen, graphics and audio mixer. Mac only. Boinx.com/mimoLive -vMix is sim...

Today on Video Marketing Madness – Why Aren’t You Doing YouTube Ads? Ray explains all the ways we can profit from YouTube ads. https://govmm.com/ -Boost your video content for as little as $5. -Target locally with pre-roll ads. Much cheaper and more clicks than normal PPC -Promote products like an e-commerce store. Targeting can be a challenge, so test. -Pre-roll ads work great for local bus...

Today on Video Marketing Madness – What Ray Learned in Hawaii at the PI Lawyer Marketing Conference https://govmm.com/ -Tons of discussion at the conference about Hulu and YouTube being great ways to reach cord-cutters and avoid DVRs -Hulu has 40 million households. That’s about one third of the U.S.! -On YouTube -pre- roll ads work best Video Marketing Madness made possible by Movo. It’s a...

Today on Video Marketing Madness – Pro Video for Your Smartphone https://govmm.com/ -Using your smartphone camera require more light -Amazon has light kits. 3 lights and stands -Lowes has the big curly que fluorescents -If you have fluorescent light in your office, change out with daylight balanced tubes -Make sure you have an external mic with the right connector Video Marketing Madness mad...

Today on Video Marketing Madness – How to Reach TV Cordcutters https://govmm.com Cordcutters are folks that don’t have cable or satellite. Hulu is a great way to reach them with ads, but you minimally have to have a $30k a year budget. It works out to $0.03 per view though. Great way to reach millennials and Gen X. Today shows made possible by a how-to webinar on getting unlimited local lead...

Today on Video Marketing Madness – YouTube Ads for 2019 https://govmm.com/ -Works well as simple promotions to get views -Promote local businesses – target by geo and demographics -Top-of-mind or direct sales -Website traffic -Define target audience -Not expensive -New for 2019 – target folks that don’t have cable or satellite – YouTube TV Video Marketing Madness made possible by FreeVideoEd...

Today on Video Marketing Madness - Creative Ways to Promote Your YouTube Channel. -Video Editors: Shotcut is free and open source at http://freevideoeditor.co | DaViinci Resolve is free at https://www.blackmagicdesign.com/products/davinc...

Today on Video Marketing Madness - New Social Media Video Ideas Lots of great ideas for Facebook and Instagram:-Tall videos give you more real estate in timelines-You can then add information above and below your videos-VideoWrappr does that for you and will also build captions. Get it at RaytheVideoGuy.com/VideoWrappr (https://www.raythevideoguy.com/videowrappr)-You can also build phone text mess...

Today on Video Marketing Madness - 195 NDI and Why it Matters.-The NDI technology allows you to connect all kinds of video gear - wireless or wired – real time – no delays-So, for instance, you could use a bunch of old iPhones for studio cameras and switch between them-You need a computer with NDI interface software. Many switcher softwares, like mimoLive (what Ray uses), have NDI built in-Works l...

Today on Video Marketing Madness - Screen Capture Madness! You need a computer, a mic and softwareScreen capture software:-ScreenFlow for Mac only from Telestream for $100.00. Will interface with iPhone or iPad and it has a video editor. Ray loves it.-Camtasia for PC from TechSmith. Very functional for $299.00-Jing from TechSmith. Very simple and light and will take static shots too. $50.00Free:-S...

-Automated responding to Messenger based on incoming message-Good to have because Facebook keeps track of response time to incoming page pm’s-Auto pay can be used-Embed on sales website and engage with client real time-Chat...

Today on Video Marketing Madness - Running YouTube Ads for Local Businesses -Instream and Discovery-Instream is top-of-mind – Discovery is targeted by keyword. More like PPC-Pay attention to the campaignsVideo Marketing Madness made possible by FreeVideoEditor.co (http://freevideoeditor.co/). It’s FREE and works on any platform and is very functional video editor. Be sure to subscribe (http://dld....

Today on Video Marketing Madness – Interesting Ways to Find New Clients!  -Cold phone calls. Get to know the gatekeeper-Trade shows-Email and voice broadcast. Lead Kahuna is good for this-Direct mail-Start a local business mastermind group with one of each business. E.g. one roofer, one injury attorney, etc.-Invite local businesses to come in and shoot a video for low cost/no cost-Use Facebook Mes...

Today on Video Marketing Madness - YouTube Ads – Why You Need ThemWhy YouTube Ads:-Good views fast-Can target by geo, demographics-Discovery ads based on keyword search-InexpensiveVideo Marketing Madness made possible by Ray’s comprehensive 4 week course on using YouTube for local businesses. Register at https://www.raythevideoguy.com/ytaudit (https://www.raythevideoguy.com/ytaudit) Be sure to sub...

Today on Video Marketing Madness - YouTube for Local Businesses -Top of mind-Be sure to optimize videos and channel-Translate description into other languages-Look at competition with TubeBuddy-Add video to GMB-Include citations and driving directions in YouTube description-YouTube ads are very inexpensive and are Facebook video adsVideo Marketing Madness made possible by the “How To Get $1000+ Cl...