Julie South | Veterinary Recruitment Marketing Strategist
Veterinary Voices
Most vet clinics are proud of their culture. They know it's special — it's what makes them tick. What they don't know is how to share those stories in ways that mean something to other vets and nurses. That's culture storytelling. And Julie South — founder of VetClinicJobs — shows vet clinics how to do it. You'll hear real vets and nurses talking about what it's actually like to work at their clinics. Not the polished corporate version — the real moments that show how teams handle pressure, support each other, and why someone would actually want to work there. That's the kind of proof that bui...
Author
Julie South | Veterinary Recruitment Marketing Strategist
Category
Podcast website
Latest episode
Jul 7, 2026
Where to listen?
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Episodes
The Simple Routine That Stops You Going Dark And Keeps You Invisible - ep.247 25.11.2025 10:51
Are you going dark between job ads—and is that silence costing you when the next resignation hits? Most vet clinics think you stop posting when you're fully staffed. Then someone resigns and you're introducing yourself to complete strangers. Again. Just like last time. This episode is about why the ordinary moments you're dismissing—the blurry photos, the mundane Mondays—are exactly...
Living and Working as a Veterinary Professional at CareVets Gisborne with Sarah - Vet Nurse - ep 1017 21.11.2025 15:57
Sarah left CareVets Gisborne. Then she came back. In this episode, you'll hear why the team she left was the team she missed most, what it's really like becoming part of a community where you chat about patients while doing your grocery shopping, and the clinical variety that comes with being the main option when referral hospitals are too far away. If you're a small animal veterina...
How Culture Storytelling Builds Trust — Before Anyone's Even Looking - ep 246 18.11.2025 9:33
Most great vets and nurses already have a mental shortlist before they start job-hunting. Clinics they've noticed, names they recognise, places that seem good to work for. If you're not on that list, you're starting cold when you post a job ad. And you'll stay cold for a very long time, no matter how much you spend on job boards. Here's the problem most clinics don't...
Vet Clinic Employer of Choice: VetsOne - Hawke's Bay NZ - Dr Anna - Veterinarian New Grad - ep. 1016 14.11.2025 29:18
Dr Anna knew nothing about New Zealand before leaving Dublin, Ireland. Just that the weather would be terrible - like at home. A year later, she's thinking about residency. This is the final episode in the VetsOne Employer of Choice series. You'll hear what the first year as a new graduate actually looks like—from someone who arrived knowing nobody and nothing about where she'd be l...
Why Starting From Scratch Costs You — The Hidden Price of Stopping Your Culture Storytelling - ep 245 11.11.2025 9:59
" You're not hiring staff. You're trying to bring back awareness from the dead", that's the point Julie South makes today. Most vet clinics think they have two options: advertise when hiring, or do nothing when fully staffed. But that "doing nothing" phase is costing you more than you realise — and it's not just the job board fees you see on invoices. When...
Vet Clinic Employer of Choice: VetsOne - Hawke's Bay NZ - Vet Nurses Brooke and Abi - ep.1013 07.11.2025 30:21
What Support Actually Looks Like: Two Vet Nurses on Corporate vs Private Practice Brooke and Abi are both veterinary nurses at VetsOne . One's been there two years, the other nearly two. Both came from clinics where they felt unsupported. Both found something different. In this episode: What "support" actually looks like when teammates pick up the slack on rough days How Brooke dis...
Advertising vs Marketing - why the difference is critical for recruitment success - ep 244 04.11.2025 14:13
Most responsible for recruitment in a vet clinic, think they're building their employer brand when they post a job ad. They've written a detailed description, listed benefits, maybe mentioned their culture. They hit publish and wait for applications. Then nothing happens. So they rewrite the ad, add more platforms, spend more money. Still nothing. They're advertising without marke...
Vet Clinic Employer of Choice: VetsOne - Hawke's Bay NZ - Vet Nurse Dana | ep.1011 30.10.2025 14:04
Dana relocated 1300 kilometres from Central Otago to Hawke's Bay specifically for this veterinary nursing position at VetsOne. In this episode: Why she moved 800+ miles for a nursing role—and what it took to build a new life knowing only 3-4 people Corporate vs. privately owned clinics: "You feel more like a family member rather than just a number" Weekly role rotations that pair n...
Consumer vs Employer Marketing - why your client facing website won't work for recruitment - ep 243 28.10.2025 12:47
Your clinic's website, social media and team page were built to attract pet owners. When you send job seekers to that same content, you're asking consumer marketing to do employer brand marketing's job. It simply can't. The person visiting your website to book an appointment is looking for completely different information from the veterinary nurse deciding whether to apply for...
Vet Clinic Employer of Choice: VetsOne - Hawke's Bay NZ - Dr Mia Jane - Veterinarian | pt 2/2 | ep.1010 26.10.2025 21:20
In Part 1 (ep 1009), you heard Dr Mia's journey as a mature student to veterinary medicine, her transition from mixed to small animal practice, and how VetsOne supported her herbal medicine side hustle. You also heard why she left—and what drew her back 18 months later. In Part 2, Dr Mia walks through the practical day-to-day realities of working at VetsOne. In this episode, you'll hear...
Vet Clinic Employer of Choice: VetsOne - Hawke's Bay NZ - Dr Mia Jane - Veterinarian | pt 1/2 | ep.1009 24.10.2025 23:22
Dr Mia describes VetsOne as her "forever home" - and after hearing her story, you'll understand why. In this first part of our conversation with Dr Mia, you'll discover how a new graduate found a clinic that not only supported her transition from mixed to small animal practice, but actively championed her interest in herbal medicine when she could have been dismissed as "w...
the Recruitment Cycle That's Costing You Thousands - ep 242 21.10.2025 14:57
Someone resigns. You advertise. Months pass with no suitable applicants. You spend thousands across multiple platforms. Eventually you fill the position, turn everything off, and breathe a sigh of relief. Then 18 months later, someone else resigns and you're back at square one, starting the entire exhausting cycle from scratch. If this pattern sounds familiar, you're stuck in a cycle tha...
Vet Clinic Employer of Choice: VetsOne - Hawke's Bay NZ - Amanda - Operations Manager | ep.1008 17.10.2025 28:08
VetsOne: 34 Years of Evolution - Amanda What does 34 years of loyalty to one veterinary clinic tell you? When Amanda started at VetsOne in 1990 as the last on-the-job trained veterinary nurse, she couldn't have imagined she'd still be there today—now as operations manager, leading a team through floods, growth, and transformation. In this episode, Amanda shares what generosity of thought...
Vet Clinic Employer of Choice : VetsOne Hawke's Bay - Dr Sharon Marshall - Veterinarian & Director - pt 1/2 - ep. 1014 14.10.2025 25:57
What does it look like when a veterinarian who knew at age five what she wanted to be deliberately steps back from clinical work to build something bigger? Dr Sharon Marshall, one of VetsOne' s three directors, has spent 25 years in Hawke's Bay building not just a veterinary practice, but a culture designed to outlast her. In this first of two conversations, she reveals how she reconcil...
Vet Clinic Employer of Choice: VetsOne Hawke's Bay - Dr Sharon Marshall - Veterinarian and Director - pt 2/2 - 1015 14.10.2025 30:51
This is the final episode in the VetsOne Employer of Choice series where Dr Sharon Marshall brings it all together—the philosophy, the practical support, and the vision for where this 80-year-old practice is heading. In Part 2, Dr Sharon gets into the specifics of what stepping into leadership at VetsOne actually looks like day-to-day. In this episode, you'll hear: How VetsOne supports first-...
Listening vs Doing - The Job Ad Success Gap - ep. 241 14.10.2025 11:11
What's the difference between clinics that fill positions in weeks and those that post the same job ad month after month with zero applications? After 16 episodes of job ad strategies, you might discover the answer isn't about what you know - it's about what you've actually implemented . In Episode 241, Julie South delivers a reality check for the final episode of the comprehe...
Vet Clinic Employer of Choice: VetsOne - Hawke's Bay NZ - Dr Mike Newall - Veterinarian + Director | ep.1012 14.10.2025 24:45
Meet Dr Mike Newell, one of VetsOne's three working director-owners and a large animal veterinarian who's spent over 25 years building relationships with Hawke's Bay farming clients. In this conversation, you'll hear: What it's like being both a practice owner and a working veterinarian Why the three directors can make decisions without corporate clunkiness How attitude m...
Vet Clinic Employer of Choice: VetsOne - Hawke's Bay NZ - Dr Jason Clark - Veterinarian + Director | ep.1007 10.10.2025 24:47
Dr Jason Clark is one of VetsOne's three directors and a working farm vet who came to veterinary medicine as a mature student. In this episode, he walks through what collaborative protocol development actually looks like when a clinic genuinely involves staff in decision-making. In this episode, you'll hear: How VetsOne's team developed their euthanasia protocols—including why they...
The After Hours Problem Isn't Your Job Ad— It's Your Offer! - ep 240 07.10.2025 12:20
What if the problem with filling after hours emergency shifts isn't that people don't want to do them, but that you haven't made them worth doing? You might discover that if your current team can't honestly endorse what you're offering, your job ads will struggle regardless of how well they're written. In Episode 240, Julie South reveals why many vet clinics approach...
Advertising Part-Time Roles Without Alienating Full-Time Staff | ep.239 30.09.2025 12:13
What if your part-time job ads aren't failing because of the words you're writing, but because of something happening inside your clinic before you even post the job? You might discover that the real challenge isn't your recruitment strategy - it could be internal attitudes about part-time work that jobseekers sense. Julie South shares why some clinics nearly lose talented staff th...
Your Best Staff Are Being Headhunted But Here's How to Keep Them | ep.238 23.09.2025 12:32
Have you ever wondered why some clinics never seem to lose good staff to headhunting competitors or recruiters, while other clinics are constantly battling to keep their best people from being poached? These immune clinics have built something so compelling that external job offers feel like a step backwards, not forwards. Here's what's really happening out there: recruitment agencies ar...
Your Next Best Hire Isn't Job Hunting But Here's How to Find Them- ep.237 16.09.2025 11:09
What if the perfect veterinary professional for your clinic is happily working somewhere else right now? They're not desperately job hunting or scrolling through job boards every night—they're genuinely content where they are. Yet even these happily employed veterinary professionals can sit up and take notice of your vacancy. Here's the harsh reality most clinics face: if you'r...
Why Your Job Ads Aren't Getting (Suitable) Applications And What To Do About That - ep.236 09.09.2025 13:55
Why Your Job Ads Aren't Getting Applications (And What Actually Works) - Veterinary Voices ep.236 Your job ad has been up for months and you still see zero suitable applications. Here's the harsh reality: we're in a global veterinary professional shortage with more jobs than jobseekers. Some clinics are getting great applications while others get crickets. Most clinics are still a...
Strategic vs. Desperate Veterinary Hiring - Why Panic Hiring Creates More Problems Than It Solves & How To Avoid It - ep.235 02.09.2025 11:37
Ever caught yourself about to hire someone who won't do weekend rosters, even though everyone else on your team has to? You're not alone - and you're about to create serious team resentment. When veterinary practices get desperate to fill positions, they start compromising on core requirements that affect the whole team. Suddenly you're willing to hire someone who skips after-h...
How to Write Job Adverts for Different Veterinary Clinic Roles - ep.234 26.08.2025 10:43
You've just finished writing what you think is a brilliant job advert. But have you done this: taken your generic clinic template, swapped out " veterinarian " for " veterinary nurse ," hit publish, and wondered why you're not getting quality applications? Here's the likely reality: what attracts veterinarians doesn't necessarily attract veterinary nurses, a...
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