VENDO - Amazon & Walmart Growth Experts

Omni-channel Strategy for Walmart Marketplace - Vendo Podcast Ep 47 One of the things that makes Vendo special is our holistic approach towards the relationship between online retail and brick & mortar retail. 🌎For Walmart.com, we have worked closely with our Team Direct counterparts (who manage brick & mortar retail) to design an omni-channel strategy that grants customers a fully-sought out ret...

Expert’s Guide to Amazon Marketplace - Vendo Podcast Ep 46 Here at Vendo, we are dedicated to delivering you up-to-date and insider info to help you optimize your sales experience on Amazon. ⬆🚀 It is our absolute pleasure to have Kevin King, e-commerce veteran and Amazon expert, share his wisdom about selling top products and catapulting your brand! He shares his insight on the new directions Ama...

Walmart sellers! Have you seen a change in your attribution numbers the past couple of weeks? 😱🧐 That’s because Walmart.com has changed their advertising attribution model and it can be pretty tricky to understand. We’ll get you up to speed on what this means for big-ticketed products and all those clicks you’re getting.❓ The fluctuation in numbers is Walmart’s attempt to up their own stats but...

Walmart Marketplace is a top tier platform that can skyrocket your business by adding an increasingly lucrative sales channel. Considering the fast-track it has been on the last couple years (rivaling Amazon as the 2nd most popular marketplace), it is important to understand why many companies flock to the American grocery-turned-retail mega-corporation to show off their products and how YOU can t...

In their early 20s, entrepreneurs and brothers Sam Lewkowict and Alex Lewkowict saw that there was an untapped area in the beauty market -- straightforward skincare for a guy's chemistry 🧼🙋‍♂️. So they dropped out of college, and took it head on, launching Black Wolf in 2018 with the vision that skincare should put simplicity and effectiveness at the forefront. The brand was a DTC hit, and would...

Ever wonder where you’re getting your customers on Amazon? It is currently challenging for business owners to measure the success of external traffic sources from social media to email-based discovery. 📩📱 That is where Amazon Attribution comes into play! Amazon Attribution is an advertising and analytics measurement solution that gives marketers insight into how their non-Amazon marketing channe...

Your success on Amazon rides on how you work your way up the ranks — especially when it comes to BSR. The Best Seller Rank is filtered into its own page that highlights the best of small and large listing categories. 📖 That seemingly little number is a BIG marker that is essential in standing out in the multi-million product catalog that you are up against. 👀🥊 It is a really good indicator for...

Reviews & The Impact for Ecommerce (ft. Stephen George, CEO, Surkus) - Vendo Podcast Ep 40 We’ve done plenty of videos on how to garner more customer reviews, but now it’s time to delve deeper into the "why?". ❓🤝 What does former co-founder of Groupon, Stephen George, have to share about the importance of customer feedback? A marketing pioneer in his own right, George has gone on to found two in...

It is vital for Amazon sellers to utilize various external media strategies to drive traffic. Without Snapchat or Facebook pixels, landing pages are the best bet for tracking attributions. 👩‍💻🔍 See all your views and watch your ad performance! Landing pages are used to promote Amazon products and offer stellar customer service. Making the most out of this will showcase your product or store in...

2021 Updates on Walmart Performance Ads - Vendo Podcast Ep 38 As we ring in a new year, it’s important that we get a refresher on what Walmart Performance Ads are. 🧠🏋️‍♀️ There have been plenty of updates to Walmart.com since our last episode on placement bidding, product sponsorships, and brand amplifiers. We are seeing many resemblances to the Amazon ad platform, so it sounds like Walmart is st...

Brand analytics offers great insight into how your business is doing recently and can be especially helpful for predicting the long run. We highlight 5 key points for using your data to plan ahead and optimize your strategies. Forecasting and historical data depends on attributions that help monitor your sales and spending. See the numbers and get into action! 📊🦾 Join us for the 3rd and final in...

It can be tricky to garner reviews and obtain that longstanding customer loyalty. 🙌 🤝 How can I drive customer contact acquisition in order to boost reviews & sales? 🤔 PRODUCT INSERT CARDS are a cost-effective and efficient solution. They are low cost as you're already shipping out items with them. Kill two birds with one stone! 🐦 Nicolas does an overview of both the traditional and more innov...

Apple has announced changes with iOS 14 that will impact how we receive and process conversion events from tools like the Facebook pixel. 📲 Businesses that advertise mobile apps, as well as those that optimize, target, and report on web conversion events from any of our business tools will be affected! Get a preview to these incoming changes before it complicates your successful ad campaigns. 🧐...

Your advertising strategy reinforces the legitimacy of your brand and its expansion. 🌍 We break it down between the defensive and offensive tactics. Would you rather highlight only the best your brand has to offer and allow for more organic growth? 🔒👥 Or would you rather invest more into getting your brand out against the market competition? 💥🥊 We personally recommend a hybrid approach, but e...

Data from your Amazon brand store can be a GOLD MINE of insight into your performance and audience traction. 🔑✨ Media buys such as brand sponsorships lead the customer to your store, generating stats that can be EYE-OPENING. 👁⚡️ After TURKEY 5 (Thanksgiving to Black Friday to Cyber Monday), we can see a change in numbers for different categories. 🦃 We’ll find out how the amount of page visits,...

CONGRATULATIONS! 🎉 🎉 🎉 You just survived one of the most jam-packed weekends of the sales year. BUT WAIT! The grind doesn't stop after Black Friday or Cyber Monday. 💪‼️ Even if you’re thankful for KILLER performance these past 5 days, you need to develop a lead-out strategy. What happens in these next 3-4 weeks? After successful average increases, it’s time to solidify those gains and use ‘em...

First, there’s Thanksgiving... then the notorious Black Friday, and then... the oh-so-tempting Cyber Monday! 🤯🦃 FIVE DAYS (aka "Turkey 5") of holiday shopping that your brand can bank on for major sales. 71% of consumers shopped Amazon this time of year in 2019. As social distancing discourages in-person shopping, you can expect that number to GO THROUGH THE ROOF in 2020. 🚀 Amazon’s Turkey 5 is...

Amazon is allowing access to EYE-OPENING data that can give owners better insight as to the brand’s reach, consumer behavior, and discovery. 👁🔑 These are all aspects of your brand that should be watched carefully and can be used to develop new strategies and campaigns. 🗒🔍♟ Repeat purchasing, demographics, and item comparisons are just some of the vast analytics you are able to find on Amazon, al...

Facebook ads are one of the most powerful external traffic sources for Amazon sellers. 🤳📱A successful Facebook Ads campaign will benefit you by way of increased sales velocity, which leads to a higher BSR, better keyword rankings and more profit. The Facebook community continues to grow everyday with over 2 billion daily users. 👥With an average 35 minutes of use time per user, the platform is a...

Amazon’s new communication guidelines for buyer-seller messages into full effect on November 6th! ⏰ Get ready for these changes with an overview on seller requirements for indirect and direct communication with customers. Messaging is CRUCIAL for keeping correspondence with third-party buyers and improving customer experiences. 💳 From order status messages to product review requests, communicati...

Google is still the TOP place shoppers go when searching online for product information before making a purchase. 📲 63.2% of online searches in the US took place on Google, and 93% of mobile searches in the US used Google! Dariya teaches you how Google and Google ads can amplify your reach and get your products in front of more eyes. If you’re on Google AND Amazon, they’ll most likely want to buy...

Business owners should get into the habit of “buttoning-up,” 👔 which means getting filled in on all platform updates and revising your strategies accordingly. And you can expect PLENTY of updates with Walmart.com and their latest efforts to enhance the merchant experience. Mark and Darren perform their routine CHECK-IN with what’s happening on the platform and how you can get ahead of the game....

A lot of you might be thinking—MORE software?! 🙀⁉️ Why do I need more than what’s already provided to me as a Walmart.com seller?! Well, what if we told you Pacvue allows you for better, more EFFICIENT advertising than the platform itself? Gefen and Michelle show you how to track where your ad dollars are going and get more fulfilling consumer data using PACVUE. 🏈🏆 Pacvue is an algorithm optimi...

Content is KING! 👑 Amazon Launchpad offers various modules enhance your brand’s presence in the market, through optimized advertising, user experience, and of course—creative content. 🎨👨‍🎨 Vinny and Nicolas will give you an in-depth tour of the program and show you ways that this will be a GAME-CHANGER for your brand. 🏈🏆 From Premium A+ content to product placement that’s a cut above the res...

When it comes to organic reach, not a lot has changed over the past few years. The average number of people who see posts on social media that aren’t backed by ad dollars is still low. 📉 But with these 8 tips, watch your insights SOAR on Facebook, Instagram, and Twitter. Find your audience and establish an attention-grabbing presence on social media. 👀👀 Behind every successful ad campaign is a...