VENDO - Amazon & Walmart Growth Experts

Financing, marketplaces, and supply chains! Oh my! 😳 The world of financing can be complicated but SellersFunding simplifies the process of scaling your business. Today, we picked the brain 🧠 of Felisberto, the Global Head of Partnerships at SellersFunding. SellersFunding is your one-stop-shop for finding financial solutions designed to grow e-commerce merchants. 💸 He’s here to offer insights...

Turkey 5, as it's called, gets all the attention. 🦃 Hundreds, maybe even thousands, of new customers visit your product detail pages for potentially the first time. 🤯 With Amazon's newly built out Sponsored Display features, VENDO has developed a unique strategy to retarget these customers to keep the holiday spirit (and sales) alive. 💰✨ On this podcast, we will discuss how to retarget custome...

Give your Amazon assets some holiday cheer! 🎄🕎 We'll go over content and design ideas to showcase the many different areas in Amazon where you can make your product look more festive to remind buyers of why your product is a great gift or stocking stuffer. 🎁 Or, even if your product isn't a gift item, we'll discuss how to be prepared with the most optimized listing to take advantage of increase...

Optimizing item pages, generating reviews, and winning the buy box are key foundational pieces for advertising success on Walmart.com. ⭐️️ We’ll go over each of these along with understanding your category, and campaign structure in order to WIN on Walmart.com. 💪 Item selection 🛍, goal setting 🎯, and maximizing your budget 💵 will allow brands to take advantage of the high search traffic during...

First, there’s Thanksgiving... then the notorious Black Friday, and then... the oh-so-tempting Cyber Monday! 😱 FIVE DAYS (aka "Turkey 5") of holiday shopping that your brand can BANK on for major sales. 📈💰 71% of consumers shopped Amazon this time of year in 2019 and last year, Cyber Monday was the BIGGEST U.S. ecommerce day EVER. Ensure you are prepared! 💪 And even if you’re locked in for the...

On episode 65, we explored how effective Amazon editorials truly are at lifting sales. This week we’re taking it up a notch by investigating PR’s impact on driving conversions, organic ranking, and sales. 🚀💥 To jog your memory, Amazon Onsite Editorials are product-related content that gives customers deeper insight into what makes your products stand out, and they’re a game changer for generatin...

On this episode, we had the pleasure of talking to Justin Chen, the Co-Founder of PickFu. As a self-service consumer research platform, PickFu streamlines users’ abilities to get feedback from hundreds of respondents on anything from product packaging, to copy, to infographics, and more. 🧠🗣 In PickFu’s early days, it was designed as a general-purpose tool, but over the years product image testing...

Walmart.com is shaking things up with their recent changes to their site. The clear layout to its pages make for easier navigation, something that’s catching the interest of both customers and suppliers looking to capture more of the market. 👀 Today, Carmella, Pablo, and Chelsea are diving into the different channels you can use to launch your products on Walmart.com and the three best practices...

On Episode 63, we tackled how to create and run a high-performing Amazon Onsite Editorial. This week we’re continuing the conversation by taking a closer look at exactly how they lift sales. 🧐 As a refresher, Amazon Onsite Editorials are product-related content that help customers discover new products, and they’re one of the latest secret weapons for optimizing your organic search rankings and b...

When it comes to advertising data visualization, Amazon is certainly moving the needle. Recently, Amazon launched exciting features that brands can use to optimize their advertising performance. ⚡️ Today we’re tackling the new data that you’ll find in your dashboard including Top Search Impression Share, Targeting, Budget Rules, and much more! Collecting as much data as possible can make the diff...

Since its relatively recent launch, Amazon’s Onsite Editorials program has become increasingly more prevalent, but many sellers still don’t quite understand how to get involved and what it takes to get an editorial live and running. 🧐 If you’re unfamiliar with the program, Onsite Editorials is essentially “PR-meets-Amazon” where Amazon takes product guides created by publishers and includes them...

How to Get the Walmart Pro Seller Badge- Vendo Podcast Ep 62 Walmart.com is currently in a very similar position as Amazon in the mid-2010's. As the retail chain and household name aims to become a major competitor in the e-commerce space, we see how much untapped potential the marketplace has. 💪💥 Today, we’re going over how to become a PRO SELLER on Walmart.com, how to increase the viability of...

A recent development from Amazon is the new Sponsored Products Budget Report. You’ll find that this report is much smaller as it is a campaign report—don’t be alarmed! In today’s episode, we’ll walk through every column and cell on that Excel sheet so you can not only understand trends but strategize from them as well. 🧠⚡️ With this new report, you’ll get access to recommended budgets for your a...

Amazon continues to add onto the selling experience through thoughtfully designed beta programs and last week they’ve introduced quite the game-changer: Referral Bonuses. 🤑 Not to mention new modules to improve store and customer engagement. Today we’ll give you the lowdown on how to use these updates to your advantage. 🚀 Join Nicolas as he speaks about how you can earn up to 10% bonus for any q...

Who knew what would be in store for Yanni after coaching college basketball? 🏀 Yanni Hufnagel is the founder and CEO of Lemon Perfect, a zero-sugar cold-pressed lemon water that’s full of flavor and packed with antioxidant vitamin C. Inspired by visits to the local sports nutrition store, Yanni ventured deeper and deeper into the ketogenic diet. It all started with organic lemon water… which he h...

WE MADE IT! Prime Day 2021? CHECK! ✅ A couple weeks ago, Nicolas left us with some last minute action items to maximize sales -- in the short and long term -- from this annual event. This week, Vinny and John check out the numbers to see just how effective these techniques were given some new factors that were in play this time around. From Prime Day being on a typically-low Monday/Tuesday to a Q...

JUST IN: Amazon has just announced its latest feature on Seller Central that allows sellers to respond to negative and neutral feedback. In the chance that a brand gets 1 to 3 stars, they will now be able to engage with customers via templated emails. 📝 This is a major move towards more trustworthy buyer-seller relationships and brands enhancing their public image on the platform. Furthermore, th...

It’s that time of the year again! 🎉 PRIME DAY—The opportune time to show off your brand in this annual celebration of fast shipping and hard-to-beat deals. Hopefully, you’ve been prepping for this major event but if not, don’t sweat! 😅 We’ve got helpful LAST MINUTE tips to help optimize your inventory, deal offerings, and bids for the boost in traffic and sales. There are some last minute checks...

Last year, Amazon released the Onsite Associates Editorial Program beta. Through this program, participating content providers (i.e., publishers) earn affiliate commissions from Amazon for qualifying purchases. 🔑 It’s an extension of their Amazon Associates program, which was designed to utilize third-parties’ product-related content to enhance customer reach and product discovery. 👁🗣 These onsit...

Walmart.com continues to make major steps towards a more Amazon-esque ecommerce platform. 🔆 This past month, they had their beta launch for a search brand amplifier, which allows for the creation of a “collection page” much like the landing pages for Amazon brand store ads. Advertising paired with carefully curated creative assets allows your brand to shine and voice why it is the best out there....

In previous episodes, there is no way you have heard Gefen and Michelle tackle advertising without mentioning Pacvue. Vendo invites Sok Khann, Director of Customer Success at Pacvue, to expand upon what this powerful advertising tool can do for your Amazon and Walmart.com business. 🛠 We learn that people who are advertising on Walmart.com are also managing other channels. One thing to keep in mind...

Today, we sit down with Helium10's Director of Customer Success & Training, Bradley Sutton. 👔 From qualifying as a sumo wrestler to starting his own car parts business at 19 years old, Bradley’s myriad of experience proves he’s always had the enterprise to drive one of the leading tools for Amazon sellers, Helium10, which provides that data and insights you need to increase product ranking, reven...

Since 2010, Alex Dastmalchi and the Dastmalchi family of brands has been committed to creating everyday products worthy of your daily routine. Driven by his humble and turbulent upbringing in war-torn Iran, Alex set out to become a successful entrepreneur. 🌠 Today, he owns and operates a collection of lifestyle, beauty, and wellness brands with products that aim to make the mundane feel exciting,...

We want Vendo to be an extension of your DTC brand. One of the concerns many of our clients face is Amazon becoming a cannibal for their brand. Woah, WHAT? 😱 Figuratively, a cannibal eats away at the organic growth and traffic of your brand outside of the Amazon marketplace. The goal is to strategically separate or synergize growth of multiple audiences from different traffic sources. There are m...

On this episode, we are joined by the CEO of Elevate Brands, Ryan Gnesin, who just closed a $55 million funding deal to acquire and scale Amazon businesses. 💰🤝 But what does that mean? He’s here to explain the Aggregator Business Model, which is an alternative to the marketplace model we are typically used to with platforms like these. Gnesin’s journey began by being a 3rd-Party seller at scale....