VENDO - Amazon & Walmart Growth Experts

💥We are just coming off 2 incredible back-to-back events: first, Amazon’s annual seller conference, Accelerate, and second, Helium10’s 1st ever Sell + Scale Summit, which covered Walmart as well. Invigorated, impassioned, and enthused, we thought what better way to have our 100th episode of the VENDO Amazon & Walmart Growth podcast! Our Allstar VENDO lineup unpacks both Amazon Accelerate AND the...

On this week's episode🎙, we are focusing on an easy and effective strategy to drive awareness to multiple products in your catalog on Amazon. Targeted Cross-Promotion strategy is a great way to use your hero💪products as anchors⚓️ to support new products. Join Nic and Josh as they discuss how this up-selling📈and cross catalog strategy can be used to launch new items, drive sales to complementary...

With the recent introduction of Second Price Auctions to Walmart's eCommerce platform, we thought it would be wise to shed some light 🔦 on the pros 👍 and cons 👎. Join two of our stellar 💥 Walmart Media Buyers Sarai and Pablo as they break down this new initiative, what has been observed since its launch 👀, and highlight the ways that it is affecting relevancy and bidding for brands within the...

Prime Day is fast approaching 🐎, and with this in mind we at VENDO decided that there would be no better way to help you prepare than by sharing some of our invaluable eCommerce knowledge on how to make the most of these highly coveted days with a big smile on your face. 😃 Join members of the VENDO team in this comprehensive webinar that examines some of the most crucial considerations we believ...

Ever slid on a slide board? Well, BRRRN has made it a workout must have! BRRRN, a fitness brand born during COVID quarantine and out of a need to rebrand, is taking the fitness craze by storm on Amazon. Watch Johnny Adamic, co-founder, share how he found success on Amazon partnering with VENDO. Topics Include: - Where was BRRRN as a company when they connected with VENDO (00:33) - What were Johnny...

A brand is only as strong as its ability to advertise, 💪🏽 and this logic applies tenfold in the eCommerce space! Given its current rate of growth 📈, our focus at VENDO is to carefully develop strategies that help our customers drive continued traffic and offer differentiated products in a meaningful way. Join Nic, Greg, and Jason as they discuss key topics such as how landing pages 🛩 can benefi...

On today’s episode of the podcast, we had the pleasure of hosting a very special guest 🕺. His name is Barry Turner, and he’s the founder of Lenny and Larry’s 🍪, a brand that has gained substantial traction 🏎 in the consumer-packaged goods market with the sales of their delicious Keto confections, and has been a pioneer in the industry since first launching their protein cookie in 1993. Barry off...

Launching a new brand in the eCommerce space can be a delicate dance 💃 , with many crucial considerations to be made. Comprehensive due diligence and knowing where to focus your energy will ensure you maximize your potential for a smooth entrance to your chosen channel(s). Today on the podcast we break down the launch process with Walmart and some of the key factors that can often make or break a...

In this week’s episode of the VENDO podcast, we are very pleased to welcome Scott Allen from URL Genius. 👏 Today our special guest speaks with us about the ways in which this incredibly intuitive platform can benefit e-commerce brands with a specific focus on its applications in the Amazon marketplace. 🎯 Join us as Scott provides an informative demo of the platform to provide viewers with greate...

✨ FREE Prime Day 2022 Webinar: https://www.eventbrite.com/e/amazon-prime-day-prep-the-vendo-way-tickets-327421565717 With the introduction of mobile data analytics 🆕 🆕 to the Amazon marketplace sellers now have an increased potential to optimize 💪🏽 strategies and develop a more in-depth understanding of consumer trends and habits. In this week’s episode of the podcast, we highlight 💡 🔍 what...

The e-commerce space is growing increasingly saturated with competition, and “content is king” has never been a truer statement. Selling effectively can no longer be achieved by simply introducing a quality product into a given market and hoping consumers catch on. It requires brand development, strategic content, and diligent consistency. In this week's episode, we dive a little deeper into what...

Whether you use the internet daily or on a very casual basis, chances are by now you have experienced a Sponsored Display Advertisement! 👩🏾‍💻🧑🏻‍💻 Think back for a moment to the number of times you have found yourself using eCommerce sites such as Amazon and were suddenly greeted with digital banners advertising products that seemed perfectly tailored to you. 😯🧐 It may have been a specific...

Vanessa operates on the unsexy side of Amazon. She started transforming Amazon businesses in 2017 and has been a problem solver for many. Founder and CEO of Online Seller Solutions, Vanessa has helped many sellers free themselves from the pain that comes with managing and optimizing their Seller Central accounts. Her passion is sharing knowledge about strategies and trends as well as offering help...

Simply put, CPC is the cost per click that any given ad receives. This crucial calculation applies to all sorts of ads, such as ones that appear on the results page of search engines, display ads, and ads that appear on social media too! 💻📲 It is essential for marketers to consider CPC because it measures the price for any given eCommerce brand’s paid advertising campaigns. 💰💰💰 The goal of ma...

In this week’s episode of the podcast, VENDO’s Digital Media Buyer, Greg Rudolph and Amazon Strategic Account Manager, Nnaemeka Alozie discuss some of the exciting new ✨ ideas that were presented at Expo West 2022 with respect to eCommerce and online selling. 🛍 The landscape is constantly evolving, with platforms such as Amazon and Walmart playing integral roles in shaping its exponential growth....

At VENDO, we understand the intrinsic value that thought sharing offers our clients. 💸💰Consistent communication is integral in how we analyze trends and help our brands grow their businesses on both Amazon and Walmart Marketplace. 🚀 🚀 Join Leah Bicknell, Delaney Nicol, and Hiram Gonzalez as they examine key comparisons between Amazon and Walmart’s e-commerce strategies, explain how both giants...

Andrea Blieden is an e-commerce pioneer with loads of experience with several startups and digitally driven commerce platforms 👩‍💻. With multiple brands she’s worked with under her belt she became CEO of Lime Crime, your one-stop-shop for makeup, hair care, and hair dye 💄💋. During the pandemic, the brand recognized that experimenting with self-expression became a huge trend 🌟. Guided by Andre...

Walmart Marketplace is rivaling Amazon as the second most popular online marketplace 🏆. Much like Amazon, this top tier platform allows you to control your inventory, content, and orders more independently, AND you'll gain access to millions of buyers shopping on Walmart.com already 🛒🛍.  Today, Yoji and Mark are talking shop about the nuts and bolts of this incredibly lucrative sales channel 💰....

This week we’re taking it up a notch by giving you a crash course on what goes into an Amazon comprehensive marketing campaign. 💥 By tapping into the potential of deals, discounts, internal promo, and external promo, you’ll strike a GOLD MINE of increased sales, traffic, and ranking. 💰💎 There’s a world of possibilities when it comes to marketing your products on Amazon, anything from optimizing...

From conception to exit and beyond, Giannuzzi Lewendon plays an active role in the lifecycle 🔄 of DISRUPTIVE consumer product companies. This week we sat down with Ryan Lewendon, Partner at Giannuzzi Lewendon, to explore his insights into the Consumer Packaged Goods (CPGs) industry. The firm specializes in mergers and acquisitions, financing, product research and development, and much more. Ryan'...

Matt Weir knows the first thing about having his plate full as a CEO. He founded Mambe Blanket 1999 to create waterproof blankets for any and EVERY indoor and outdoor activity. 🌳🏕 Over 20 years later, Mambe Blanket has expanded their product lines and Matt has become busier than ever. Learning the ins and outs of selling on Amazon while managing the rest of the business was a heavy weight but VEN...

The name of the game for getting ahead of the competition on Amazon is (innovative) marketing STRATEGY. 🧠 Whether you want to increase your sales volume, visibility, or ranking, you have 4️⃣ surefire ways to ramp up the desirability of your products at your disposal. 🌟 Showcasing all the products in your catalog, pairing complementary products together, adding an upsell widget, creating virtual...

Keep your friends close but your merchants closer 👫. You’ll gain a leg up on the competition on Walmart.com by taking advantage of merchant-controlled opportunities, or chances to get your brand and products featured in eye-catching sections on the site. 👀 Walmart.com recognizes that conversions are much more likely during Q1 when consumers have a “new year, new you” mindset. Capitalize on this...

Starting 2022 off on the right foot requires you to have a data driven mindset and a well-built plan. Luckily Vinny and Russell are giving you the low down on how to utilize data signals to structure your budget, pricing, inventory, and more. 📊 The year over year and month over month trends you see are the backbone of your overall selling strategy. Keep in mind that the more you know about the ma...

New year, new you! ✨ With the new year comes the unprecedented opportunity to design a 360-degree strategy fueled by marketing to support your brands’ and products’ growth on Amazon. 📈 We teamed up with FounderMade to give you our best practices to enhance your optimization, ranking, budgeting, forecasting, brand presence, and more to deliver the best customer experience. 💪 Empowered customers...