VENDO - Amazon & Walmart Growth Experts

Walmart Omnichannel continues to evolve - VENDO is here to update you on it's digital shift! Tune in to the VENDO Velocity Podcast to hear Allison, our Director of Walmart Omnichannel, discuss channel breakdowns, online pickup and delivery, Luminate, and updated content scores! Topics Covered: - Walmart's Channel Breakdown (1:40) - Online Pickup & Delivery (6:33) - Dot.com Penetration to Stores (1...

Discover how Alleyoop, a beauty brand specializing in multifunctional, multi purpose makeup products, realized the benefits of selling their products on Amazon. Learn from Alleyoop's story and find out why they chose VENDO to help them grow and scale their brand on Amazon! Topics Covered: - What made you choose VENDO? (0:10) - How have your sales been since working with VENDO? (0:35) - How has it...

With the holiday season coming up, now is a great time to review all of your existing content on Amazon to ensure everything is optimized. Join Jennifer, Director of Content Marketing, and Delaney, Lead Amazon Account Manager, as they break down what A+ content is all about, new features to implement, and how to optimize your content for success. Topics Covered: - Diving into A+ Content (2:37) - N...

Join Justine Van Buren, GM of Walmart Marketplace Home, and Darren Saul, CEO of VENDO as they discuss the importance of Walmart Marketplace in a seller's approach to doing business with Walmart stores. Tune in to learn how sellers can leverage their online assortment for offline growth, and how to utilize Walmart Marketplace's Features for success! Topics Covered: - All About Justine (0:30) - Curr...

Looking to succeed on Walmart Marketplace? Tune in to the VENDO Velocity Podcast where we interview Walmart Marketplace's very own Yoshit Taneja, Director of Digital Media & Events, where she shares tips and tricks for Walmart Marketplace sellers. Discover why your brand should be selling on Walmart Marketplace and learn about the successful opportunities and programs that brands on Walmart Market...

Join us as we speak to Justin Maddahi, Chief Marketing Officer of Lumineux, a dentist-formulated and certified nontoxic oral care brand, and one of the biggest disruptors in the oral care category. As one of VENDO's oldest clients, we are Lumineux's Amazon specialists. Tune in as we break down Lumineux's evolution on Amazon, their Ad strategy, how they are turning their online success to offline s...

Looking to maximize in-store sales through paid search & social strategies? Nicolas Martinez, SVP of Marketing, Greg Rudolph, Digital Advertising Manager, & Delaney Del Mundo, Lead Amazon Account Manager, at VENDO provide valuable insights on leveraging omnichannel approaches to seamlessly connect online and in-store experiences while maximizing attribution. Tune in as we cover effective technique...

Are you ready to launch a successful 360° omnichannel strategy on Walmart? Tatianna Mendoza Wilkie, Walmart.com Account Strategist, and Delaney Del Mundo, Lead Amazon Account Manager, from VENDO cover the top tips and tricks to successfully launch a 360 Omnichannel strategy. Tune in as we cover all things campaigns, content, organic search standings and more. Topics Covered: - Ecommerce Launch Req...

As an Account Manager, success depends on knowing the ins-and-outs of managing accounts successfully. Delaney Del Mundo and John Miano, from VENDO’s Amazon Account Strategist team, will show you the best proven practices for success! Join us as we cover topics such as maintaining strong client relationships, problem solving with internal teams, monitoring performance metrics, and so much more. At...

Are you an Amazon seller struggling to keep your account health in tip-top shape? We’ve got you covered. This episode will teach you the ins and outs of monitoring and managing your account health successfully. From the basics of what constitutes a healthy account rating to navigating advanced metrics like shipping performance, this video has it all! You’ll learn how sellers can proactively manage...

Get ready for the latest Walmart updates - you won't want to miss them! In this video, we'll take a deep dive into Walmart's Incubation Team and their cutting-edge approach to driving growth. Plus, we'll explore the world of Strategic Account Managers (SAMs) and what you need to know to work effectively with them. And that's not all - we'll give you the inside scoop on Sponsored Brand Flash Picks...

Have you ever heard of the Marketing Mix? It consists of 4 pillars that businesses use to influence the way that customers shop. The 4Ps are price, place, product, and promotion. Join us this week on the podcast as Shelby Smith, Senior Walmart.com Growth Strategist, and Delaney Nicol, Lead Amazon Account Strategist, do a deep dive of what the marketing mix is for both Walmart and Amazon! Topics Co...

The Walmart Omni World continues to grow! Join us this week on the podcast as we dive into both the digital and brick & mortar sides of Walmart and how to use them together to create a strong shopper experience. Jen Carnes, Director of Sales at Team Direct Management, Shelby Smith, Senior Walmart.com Growth Strategist from VENDO, and Darren Saul, CEO from VENDO talk about how to bridge the gap bet...

This week on the podcast, we continue with the 2nd part of our Retail Media Series! Jason Weilenmann, Head of Marketplace Advertising and Nicolas Martinez, VP of Marketing break down Retail Media's next generation offerings and discuss different retail media platforms, display and programatic advertising, social campaigns and more! If you haven't already, be sure to check out Part 1 of our Retail...

Join us this week for the VENDO Podcast where we talk about Amazon Fresh! Delaney Nicol, Lead Amazon Account Manager and Holly Swanner, Amazon Account Strategist cover understanding your Amazon Fresh demographic, using SpartanNash as an inventory provider, and in-store promotions. Topics Included: All about the Amazon Fresh customer (2:10) Opportunities to cross-promote with Amazon Fresh (6:10) Ut...

This week on the podcast, we are covering how to drive Walmart.com conversions with backend optimizations. Join Daniel Rodriguez, Walmart Site Operations Associate and Delaney Nicol, Lead Amazon Account Manager as they dive in to the latest Walmart content and optimization updates! Topics Covered: - Walmart.com Style Guide (1:20) - Style guide main image suggestions (3:06) - Ensuring that online l...

This week on the podcast, Delaney Nicol, Lead Amazon Account Manager, and Michelle Long, Walmart Media Buying Lead will discuss analyzing the impact of sponsored brands, sponsored video, and brand stores on Walmart's Advertising Landscape. Topics Include: - New Walmart Updates - Using Sponsored Brands (Previously Known as Search Brand Amplifiers) (3:12) - New-To Brand Metrics (4:40) - CPCs and Spo...

This week on the VENDO Podcast we will dive into all things Retail Media! This episode will be part 1 in our Retail Media Series. Jason Weilemann, Head of Marketplace Advertising, and Nicolas Martinez, VP of Marketing, will break down the basics of Retail Media: what is it, what are the benefits of using it, and how brands should implement it. Topics Include: - What is Retail Media (2:08) - Benefi...

This week on the VENDO Podcast we are covering Amazon DSP Updates. Join Matan Laredo, Head of Programmatic Advertising, and Gefen Laredo, Director of Media Buying, as they speak on DSP Console Updates and Maximizing Retargeting. Topics Include: - DSP Console Updates (2:14) - Twitch Inventory Addition(2:20) - OTT Advertising (3:45) - Segmenting Look-back Windows & Why it's Valuable (5:20) - How Do...

Over the past few weeks, Amazon has launched updates on their advertising platform. Join the VENDO Team as Gefen Laredo, Director of Media Buying, and Jason Weilenmann, Head of Marketplace Advertising, cover what's new on Amazon PPC. Amazon Advertising Updates: Broad Targeting (00:30) Wasted Spend (3:40) Progressing Forward with Broad Spending (4:55) Sponsored Display launching Mobile Carousel Ads...

This week's episode of the VENDO Podcast breaks down the latest Walmart.com Marketplace News and Updates! Join us as Mark Jordan, Walmart Marketplace Growth Strategist, and Darren Saul, CEO of VENDO talk all things Walmart, covering their new business platform, Walmart Seller Center, Walmart Fulfillment Services and more! Topics Include: - Walmart Business (B2B) platform (1:00) - Review Accelerato...

Starting off 2023 strong, this week the VENDO Podcast features Christina Passmore, CEO and Founder of Christina Ink, and VENDO's very own Head of E-Commerce Content, Jennifer Kaba. Join in to learn all about building a content strategy as an Amazon Seller. Topics Include: - Content Marketing to Grow Your Amazon Business (4:10) - Leveraging Video Content on Amazon (7:05) - 6 Step Content Strategy (...

This week on the VENDO Podcast, we sit down with Carbon6's, Community Ambassador, Clayton Atchinson and VENDO's Digital Media Buyer, Greg Rudolph to discuss tips and tools of driving paid social and paid search back to Amazon. Driving Google Ad traffic to Amazon is a great way to connect with potential customers and to increase brand awareness. Topics Include: - Overview on How to Create Profitabl...

This week's episode is crucial as we approach Black Friday and Cyber Monday. With a shift in Amazon restock limits, VENDO'S Strategic Inventory & Logistics Manager, Laarni, and Lead Account Manager, Delaney, discuss 5 tips to help combat inventory limits this holiday season. Topics Include: Shift in Amazon Restock Limits Overview (1:25) Tip 1: Using LTL Shipments & Amazon Partner Carriers (4:55) T...

We have a special episode on the podcast this week!💥 With marketplaces like Amazon that offer typically lower prices and faster shipping, DTC Brands are having difficulties competing for consumers. Join us as we speak with Helium 10 brand evangelist, Carrie Miller, as well as the Founder and CEO of Cahoot, Manish Chowdhary, as we discuss the pros, cons and methods of driving DTC traffic to Amazon...