VENDO - Amazon & Walmart Growth Experts

Elevate your business strategy by joining VENDO and Walmart Business for an informative webinar! This session will offer crucial insights into harnessing Walmart’s B2B platform to boost your growth and access to incremental customer base. Explore how Walmart Business can transform your approach and unlock new opportunities for success. Topics Covered: What is Walmart Business Who are our core B2B...

Join the VENDO team as we discuss change management and long lasting strategies for success. Learn how to prioritize, simplify processes, motivate your team, and adapt effectively. Watch for practical advice and strategies to make change successful! Topics Covered: - Prioritization when everything is urgent (2:47) - The simplicity of change (5:00) - How to effectively motivate people to be more op...

Discover the key steps to thriving on Walmart Marketplace in our latest VENDO Velocity Podcast episode! We cover everything from eligibility and product evaluation to the application process and onboarding essentials. Plus, get valuable insights into ratings, reviews, Walmart Fulfillment Services, and important tech integrations. This guide will help you navigate the platform and boost your succes...

Looking to master Retail Media Networks? Our new video has you covered! Learn about data utilization, targeting strategies, plus how to measure success and optimize your campaigns. Discover key considerations, emerging trends, and tips for effective collaboration with retailers. Watch now to enhance your marketing game! Topics Covered: - What are Retail Media Networks (RMN)? (2:20) - Data Utilizat...

Curious about how the data from Prime Day can guide your future strategies? Our latest video dives into key datapoints from this year's performance, including lead-up trends, optimal deal types, and real-time adjustments. Discover actionable insights and data-driven strategies to maximize your next big event! Topics Covered: - Lead Up to Prime Day (1:26) - Comparing Prime Day Expectations (3:38) -...

Join us for an in-depth exploration of Walmart's powerful "The 5 Its" e-commerce strategy! The VENDO team delves into the essentials: Have It, Find It, Display It, Price It, & Deliver It. Discover how each "It" can propel your success on Walmart Marketplace. Topics Covered: - The 5 Its: Have It, Find It, Display It, Price It (2:55) - Have It: Focusing on Assortment (4:20) - Investing in Your Items...

Join the VENDO team as we uncover how to leverage Amazon's "Try Before You Buy" program for success! Learn essential tips, best practices, and strategies to maximize sales and enhance customer satisfaction. Topics Covered: - What is Amazon Try Before You Buy (1:35) - Seller's Perspective: Enrolling Products (4:07) - What Products are Eligible (5:08) - Once You are Eligible - What's Next? (6:20) -...

Discover the synergies of selling on Amazon and Walmart in our latest podcast episode! We delve into the strategic benefits of leveraging both platforms for brand building, optimization strategies, and maximizing marketing opportunities. Learn why integrating these giants together into your sales strategy can amplify your reach and revenue potential. Topics Covered: - Why Should You Also Be Sellin...

Looking to boost your Amazon CTR? Tune in to our latest podcast episode where we deep dive into A/B testing with PickFu Brand Evangelist, John Aspinall. Topics Covered: - What is PickFu? (0:55) - When launching a new product, when is the best time to utilize PickFu? (2:07) - How can you test as a new seller? (7:10) - The importance of packaging (11:42) - How often should you update your listing im...

Looking to learn more about Walmart Onsite and Offsite Display? Join us as we discuss Display Self-Serve, having a seat at the Trade Desk, Metrics and Reporting, and advantages when collaborating with VENDO. Topics Covered: - Key Differences between Walmart Onsite & Offsite (2:34) - Unique Advantages to using Walmart Offsite Display (3:03) - Walmart's Attribution Model (3:51) - How Does Display Se...

Are you keeping up with Amazon seller updates? Tune in to our newest podcast episode as we review Amazon's latest platform updates, leveraging new tools, and utilizing available insights. Topics Covered: - Price Discounts (2:02) - Low Inventory Fees (4:55) - Boosting Amazon Posts Through Sponsored Brands (6:46) - Manage All Inventory Dashboard (8:42) - Variations (10:47) - Virtual Bundles Updates...

Are you familiar with Walmart Luminate? Walmart Luminate is the newest reporting system for suppliers that provides sales data, inventory data, and customer shopping insights. Join the VENDO team as we discuss Luminate and how it can benefit your business. Topics Covered: What is Walmart Luminate? (2:39) How does Luminate Data Reporting Compare to DSS? (6:02) Luminate Modules Breakdown (8:00) Visu...

Is your Amazon brand store optimized for success? VENDO's Copy and Creative team will be discussing key strategies to maximize your brand store's visibility and sales. Tune in to learn more about customizing your brand store, insights & reporting, creative buildouts, and strategies for traffic & growth. Topics Covered: - Amazon Brand Stores Overview (2:15) - Key Strategies to Optimize Brand Stores...

Over the last few months, there have been many Amazon Updates from optimization updates to operational changes. Tune in to our next episode of the VENDO Velocity Podcast as we dive into Amazon's first quarter. Topics Covered: - FBA New Selection (2:25) - Product Listings with Generative AI (6:15) - Complimentary Product Sets (9:07) - Changes to the Dietary Supplements Category (13:54) - Born to Ru...

Are you selling hazmat items on Amazon? Join the VENDO team as we discuss Amazon's hazmat storage nuances. We will be going over capacity nuances, strategies to increase hazmat space, minimizing Amazon fees and more! Topics Covered: - Understanding Hazmat Restrictions and Space (1:50) - FBA Capacity Nuances (2:40) - Requesting for Space (5:08) - Planning Around Peak Velocity Events (8:40) - Monito...

Curious on how to leverage Helium 10 with a Product Launch Roadmap? We have a special guest joining us this week - Bradley Sutton, Director of Training and Chief Evangelist at Helium10. We will be discussing pre-launch marketing strategies, Amazon SEO & listing optimization, launch day execution, and post-launch optimization & growth! Topics Covered: - Helium 10 Pre-Launch Phase (4:24) - Looking a...

Looking to learn more about Amazon Featured Offer & Subscribe 'N Save? Tune in to our latest VENDO Velocity Podcast episode where we break down strategies to win the Buy Box, elaborate on the Subscription Model, and discuss synergies between Featured Offer and SnS. Topics Covered: - What is Featured Offer (F.K.A. Buy Box)? (1:57) - How Does Amazon Determine Featured Offer? (3:00) - Key FBM Metrics...

Are you up-to-date with Amazon's latest Supply Chain updates? Check out our latest podcast episode where the VENDO team will be discussing FBA fee changes, inventory placement fees, multi-channel fulfillment, and inventory strategy. Topics Covered: - Amazon FBA Inbound Placement Service Fees (1:25) - Premium vs Discounted Service (2:57) - How Does Amazon Determine Fees (3:58) - How Should Brands S...

Looking to get started with External Ads? Our team will be discussing Amazon and external advertising synergies. Tune in to learn more about cross-channel reach & engagement, integrated strategies, and maximizing ROI. Topics Covered: Cross Channel Reach & Engagement (2:15) On-Amazon Ads Playing with External Ads (3:50) KPIs to Measure Impact (5:50) Amazon Attribution Program (8:14) Getting Specifi...

User-Generated Content (UGC) is taking the world by storm. Our team will be discussing UGC, channel strategy across platforms, and how to measure success. Topics Covered: - What is User Generated Content(UGC)? (2:28) - How We Execute UGC for Brands - 4 Step Process (5:00) - How Much Control Does a Brand Have?(7:44) - Channel Strategy Across Platforms (8:55) - Marketing Calendar Synergies (17:17) -...

Our team will be covering how to synergize your retail strategy! Ben and Delaney are here to help understand synergies between brand's retail strategies as they are looking to launch on different platforms. Topics Covered: - Brand Presence Across Marketplaces (3:30) - Competitive Landscape Between Retailers(5:30) - New Walmart Coupons (7:20) - Common Misconceptions & Things to Look Out For (11:10)...

Different retail marketplaces call for different advertising strategies. Join the VENDO team as we cover differences in Walmart vs. Amazon strategy, DSP Best Practices, External Advertising Capabilities & more! Topics Covered: - Different Strategies for different Marketplaces (2:15) - Diversifying Ad Spend Depending on Ad Capabilities (5:00)   - Factoring Walmart In-Store Ad Spend (8:00) - Walmart...

Join the VENDO team as we cover Amazon Ads updates for 2024! We will be discussing vertical video options, Amazon video posts, international brand tailored promos and more! Topics Covered: - What is DSP? (2:00) - DSP Fee Concerns & VENDO's Approach (4:35) - Running Sponsored Display vs DSP (5:52) - Budgeting DSP (8:10) - Defining Benchmarks and Metrics (8:55) - DSP Attributions (10:40) - New Updat...

To kick off the New Year, the VENDO team will be discussing New Year, New You strategies to implement for 2024. Join us as we break down 2024 Advertising Changes, Walmart DSP Updates, Data Driven Insights and more! Topics Covered: - Amazon Announcing Fee Increases for 2024 (1:30) - Amazon Low Inventory Fee for Large Products (3:55) - Walmart Managed Service Fee (5:53) - Overview of Walmart DSP (7:...

The biggest weekend in e-commerce has concluded! Join the VENDO team as we recap this year's Black Friday Cyber Monday. We will cover both Amazon & Walmart from a deals standpoint, badging & premium placement, key learnings, and December strategies. Topics Covered: - Cyber Weekend Performance Recap (2:09) - Walmart.com Deal Structure (3:15) - Amazon Deal Structure (5:25) - Walmart Sellers Had High...