Velocity Sellers Podcast

Amazon's recent fee changes and increasing tariffs are creating a challenging landscape for e-commerce sellers, particularly those with smaller operations. After previously stating they wouldn't raise fees in 2025, Amazon's sudden policy shift has left many sellers scrambling to adjust their financial planning and wondering about the platform's long-term strategy. Jordyn from C...

Dive into the labyrinth of trademark law with attorney Tiffany Donaldson as she reveals critical insights beyond Trademark 101. What exactly qualifies as a trademark? Far more than just your business name—it's any source identifier that consumers associate with your company, including slogans, logos, symbols, and product line names. "I'm loving it." "Finger lickin' go...

GEO (Generative Engine Optimization) is transforming e-commerce by focusing on getting brands mentioned by AI models like Rufus, ChatGPT, and Google Gemini. Max Sinclair, CEO of eComtent and former Amazon employee, shares insider perspectives on how AI is reshaping product discovery and what sellers must do to maintain visibility. • Amazon's Rufus handles approximately 275 million queries dai...

Amazon has thrown sellers another curveball with significant changes to their promotional fee structure, and the timing couldn't be more strategic—just before Prime Day. Velocity Pete and Abe Shomali break down these critical updates that will reshape how brands approach deals and discounts on the platform. Starting June 2nd, Amazon's promotional tools will shift from simple fixed fees t...

Ready for Amazon Prime Day 2025? The clock is ticking, and preparation needs to start now. This episode delivers essential strategies for sellers aiming to maximize their performance during what might be Amazon's most extended Prime Day yet – potentially running for four full days instead of the traditional two. We dive deep into inventory management challenges, revealing why May 15th, June 9...

The e-commerce landscape demands a sophisticated omnichannel approach, and few understand this better than our guest Dan Robertson. Drawing from his three years at Shopify and current role helping brands navigate the digital marketplace, Dan reveals the crucial differences between selling on Amazon versus owning your direct-to-consumer channel. While Amazon offers an established customer base, you...

Amazon has just dropped a bombshell that will affect thousands of agencies, freelancers, and service providers in the e-commerce space. Starting April 10, 2025, with full implementation required by August 31, 2025, all third-party solution providers who access one or more Seller Central accounts must register through Amazon's new Solution Provider Portal (SPP). This mandatory registration pro...

Want to know the secret to boosting your Amazon conversions? It's hiding in plain sight—your product images. Content expert John Aspinall returns to the podcast with game-changing insights about optimizing Amazon listings, particularly hero images. John doesn't pull punches when analyzing what works and what doesn't in e-commerce content, bringing his signature New York directness t...

Are you struggling to navigate the complex world of Amazon advertising? Join us in this insightful episode as we sit down with Sean Kinney, a seasoned expert in Amazon ads, to explore essential strategies for optimizing advertising campaigns and achieving significant growth for your e-commerce brands. Sean shares his unique journey from graphic designer to ad expert, offering firsthand experience...

Join us for an insightful conversation with Quinn Karp, an emerging expert in the Amazon e-commerce sphere. After graduating in the midst of a pandemic, Quinn navigated a path filled with challenges and opportunities, landing her feet firmly in the bustling world of digital retail. With experience at industry giants such as Hasbro and CVS, she shares her firsthand knowledge of constructing compell...

Jess Wright, a true superhero in the world of brand protection, joins us to unravel the complexities of safeguarding brand image on Amazon. With her extensive background in manufacturing and e-commerce, Jess shares invaluable insights on how to shield your brand from unauthorized use, knockoffs, and intellectual property threats. You’ll learn how to navigate the e-commerce landscape and distinguis...

Unlock the secrets of sustainable sales on Amazon as we welcome Dan, an organic sales specialist from Ford Baker. Discover the art of organic sales as an antidote to the "toxic PPC culture" that many sellers feel trapped in. Dan shares his journey from aspiring lawyer to Amazon SEO expert, offering insights into the importance of building trust with Amazon and mastering strategies such a...

Boost your sales game on Amazon by mastering promotional strategies like never before. Join me, Velocity Pete, and my insightful guest, James D, as we uncover the secrets of planning a winning promotional calendar for 2025. We promise to equip you with the tools to harness those Amazon events as turbo boosts for your sales, just like Mario Kart's green arrows. From leveraging traditional bloc...

Unlock the secrets of Amazon success through expert insights from Sidra and Uzair, the innovative minds behind CaptenAMZ. Join us as they transform their engineering expertise into e-commerce brilliance, revealing the pivotal role of catalog management in enhancing PPC campaigns. From tackling brand name updates and GTIN exemptions to unraveling listing errors like 8-115, Sidra and Uzair guide you...

What if acquiring brands is the key to unlocking your e-commerce success? We sat down with Tomer, a seasoned e-commerce entrepreneur, as he shares his remarkable journey from running a diamond jewelry website to embracing Amazon's FBA model back in 2018. Tomer takes us through the pivotal changes he witnessed in 2024, from Amazon's evolved inventory management and fees to the surge of co...

What if you could transform your approach to Amazon advertising by harnessing the power of automation? Meet Neha, the innovative co-founder of Atom11, a pioneering PPC firm focused on Amazon advertising. Neha takes us through her fascinating journey from her early career at Amazon to the birth of Atom11. She shares how her profound understanding of Amazon ads led to the creation of a software desi...

Unlock the secrets to thriving as an Amazon seller post-holiday season with us on this episode of the Velocity Sellers podcast. Ever wondered how to keep the sales momentum going after the gift-giving frenzy of Q4? Join me, Velocity Pete, alongside experts James and Brian, as we tackle the art of managing your Amazon brand experience during "gift card season." Learn how to navigate the s...

Join us on the Velocity Sellers podcast as we unlock the secrets of consumer behavior with our guest, Peter Paul Mann from Intellivy. Ever wondered how a former taxi driver transforms into a sales powerhouse? Peter Paul shares his journey, illustrating how trust and keen insights into consumer behavior are game changers in the sales industry. Discover how the pioneering work at Intellivy has redef...

Step into the fascinating world of Amazon e-commerce with our special guest, John Tilley, the visionary founder of ZonGuru. Learn how Jon transitioned from digital advertising in South Africa to becoming a successful entrepreneur in the U.S. His journey is filled with chance encounters and bold innovations, including the creation of ZonGuru's flagship product, Keywords on Fire. Jon offers an...

Ever wondered how to dominate the e-commerce landscape with omni-channel marketing? Join us on the Velocity Sellers Podcast where we promise to unlock the secrets to boosting your brand's presence across major platforms with Ryan Yamamoto, a senior manager of commerce at  Tinuiti. With Ryan's expert insights, we navigate the complexities of multi-channel marketing strategies and how Tinu...

Curious about how to thrive in the ever-evolving e-commerce landscape? We promise you'll learn how to strategically expand your brand across multiple marketplaces in today's episode with Seth Hurd, the visionary founder and CEO of BrandExpand. As Amazon's profit margins continue to dwindle, Seth shares his journey from launching a private label brand to creating a powerful tool that...

What if you could turn inventory management from a tedious task into a powerful profit driver? In our latest episode, we promise to unlock the secrets with Fabricio Miranda, CEO and co-founder of Fleber. Fabricio, who began his entrepreneurial journey in Brazil, has successfully created multiple companies in the e-commerce space. He shares his insights into the art of managing inventory across mul...

Explore the transformative intersection of AI and e-commerce with Joe Lambagiva, the visionary behind Amazing Wave. Joe takes us on an enlightening journey from his roots in digital marketing to pioneering AI integration for Amazon sellers. With a decade of experience, Joe shares his insights on how AI like ChatGPT can reshape the landscape of e-commerce by optimizing processes and liberating empl...

Unlock the secrets of e-commerce success with Daniil, the visionary CEO and co-founder of Insense, as he shares his remarkable journey from corporate corridors to the cutting-edge realm of user-generated content (UGC). Discover the transformative power of authentic, people-driven content in building consumer trust and driving purchase decisions. Daniil reveals how platforms like TikTok and Amazon...

Join us for an engaging exploration of serial entrepreneurship with Nathan Hirsch, a business visionary who turned his Amazon book-selling venture into the thriving VA marketplace, FreeUp, and Jake Schwarzbaum, co-founder of Velocity Sellers. Nathan's journey from the early days of drop shipping to establishing a sustainable business model is filled with valuable lessons on client service and...