Velocity Sellers Podcast

Returns are not just a cost of doing business on Amazon, they are a system you can design to recover revenue and protect your brand. We talk with JD Sass, CEO of Axiom Return Solutions, about what really happens after a customer sends a product back and why reverse logistics is becoming a serious advantage for sellers who want higher profitability.  We get into the Amazon-specific changes that are...

Amazon is telling sellers something with its actions, not its press releases: external traffic that converts matters more than ever. We bring on Greg Potts, Senior Director of Partnerships at Levanta, to dig into how affiliate marketing and creator-led content can send high-intent shoppers to your listings and trigger the kind of conversion signals that support organic ranking, visibility, and Bes...

Seller Central can make you feel like the answer is always three exports away. I sit down with Tempest from Seller Labs to talk about a smarter path: using AI integrations and large language models to turn messy Amazon seller data into clear, usable decisions without living in spreadsheets. We get into why old-school dashboards start to break down when you need real-time visibility across thousand...

Amazon is in a quiet standoff with some of the biggest brands in the world, and the cracks are starting to show in product selection. We dig into the reports of major names dialing back what they sell on Amazon after disputes over wholesale pricing, as tariffs and fuel costs climb. If nearly 40% of e-commerce runs through one marketplace, even “small” pullbacks can ripple through categories, shopp...

Most Amazon businesses don’t fail because the idea is bad they fail because the foundation is missing. We sit down with Ian Roland Barry from AMZ Expand to talk through the unglamorous work that determines whether an Amazon FBA launch has a real chance: picking the right niche, structuring an offer that can actually compete, and matching your ambitions to the capital required to survive the ramp....

Most e-commerce people don’t have an information problem. They have a signal problem. We talk with Nick Penev, co-founder behind Extreme Power Brands and a builder of one of the more unusual operator networks in the space, about how he engineers signal on purpose through a free WhatsApp community, a partnerships agency, and a growing newsletter media business. Nick breaks down the one rule that ke...

Your Amazon listing has seconds to win the click and even less time to win trust. We sit down with Kamal, founder and CEO of AMZ One Step, to get ruthlessly practical about Amazon conversion rate optimization using creative that actually sells. If you’ve been tweaking bids, blaming price, or wondering why traffic doesn’t turn into orders, this conversation reframes the problem around what shoppers...

Logistic shutdowns don’t just slow factories; they expose every weak link in an e-commerce supply chain. When ports clog, check-ins drag, and carriers slip on delivery times, the real question becomes painfully simple: do you actually control your logistics and margins, or are you letting someone else run your business? We sit down with Burak Yolga, VP of Sales and co-founder at ForceGet, to talk...

If AI sent you twice the traffic tomorrow, would sales rise or stall? We dig into that uncomfortable question with Amy Wess, a veteran Amazon seller, product developer, and conversion-focused strategist who believes the fastest path to growth is simple: fix what convinces a human before you feed what recommends by algorithm. We start with the reality check every seller feels right now—rising Amazo...

What happens when shoppers stop typing keywords and start asking an AI for exactly what they need? We dive into the future of Amazon advertising with Neha Bhuchar, co-founder and CEO of Atom11, to map the shift from keyword-centric playbooks to prompt-led discovery, retail-aware automation, and guardrailed execution. The conversation moves from first principles—why control beats black-box tools—to...

The creator landscape on TikTok isn’t a gold rush anymore—it’s a discipline. We sit down with Jordyn Levine from Yuka to break down how brands can actually find the right creators, send messages that get answered, and turn top-of-funnel discovery into measurable sales across TikTok Shop, Amazon, and Shopify. If you’ve felt the shift from deal-shouting videos to engaging demos and storytelling, thi...

Want to stop renting your Amazon customers and start building real retention? We sat down with Andrew Smith to unpack a practical system that captures first-party data ethically from marketplace buyers using QR-led, post-purchase journeys—no gimmicks, no review manipulation, and no forced channel hopping. If you’ve felt the squeeze of higher acquisition costs and shrinking attention, this conversa...

Your next conversion lift might not come from new ad creative or a fancy A+ module. It’s hiding in your reviews—what customers love, what frustrates them, and which negatives never should have been there in the first place. We sit down with Sean to map a practical playbook for Amazon review defense: identifying clear policy violations, reporting them through the paths that actually work, and build...

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VAT can feel like a wall between your store and European growth, but the reality is far more manageable when you follow a focused plan. We walk through exactly where to start, why you don’t need to register in every country, and how to use Amazon’s systems and modern VAT tools to stay compliant while protecting cash flow. We begin with market selection. For many U.S. sellers, the UK is a smart fir...

Searching for your place on the digital shelf while the aisle stretches to infinity? We sit down with Rob Hahn, CEO of Pattern and former Amazon leader, to unpack what actually drives marketplace growth when loyalty is fading and choice is exploding. The answer isn’t louder ads—it’s the pairing of a genuinely great product with operational speed that turns clicks into carts. We trace Rob’s journey...

Record Q4 sales can hide a painful truth: without clean books, you may be celebrating revenue while bleeding profit. We sit down with ConnectBooks CEO Nachman Lieser to unpack a simple but powerful idea—your books are the story of your business, and the clearer the story, the smarter your decisions. We start with the real shocks sellers faced this year, from tariffs to rising storage costs, and sh...

What if your biggest growth unlock isn’t a new channel, but how you use the ones you already have? Two seasoned operators go head-to-head on the smart way to apply AI, the real winners for 2026 ad spend, and the first hire that sets your brand’s trajectory. The conversation gets specific fast: why letting AI write your SEO is a trap without data, how compliance hallucinations can quietly nuke reve...

The past year didn’t just test margins—it rewired how smart sellers plan, create, and scale. We sit down with Abe Chomali to unpack the two forces that defined 2025—tariffs and AI—and get tactical about what actually moved the needle and how to turn those lessons into a winning 2026 strategy. We start with the tariff squeeze and why the brands that treated it as a finance problem, not a marketing...

Headlines moved fast this quarter, but the throughline is unmistakable: AI now sits at the center of e‑commerce strategy. We dig into Amazon’s shift toward agentic AI that actually does the work—fixing listings, launching campaigns, and resolving account issues—then follow the ripple on the shopper side as Rufus becomes a core shopping layer. When customers type “best drain cleaner for old pipes,”...

Bad reviews aren’t just bruising your ego—they’re taxing your rank, spiking your PPC, and scaring off retail buyers. We sat down with Shane Barker, CEO and co-founder of TraceFuse, to unpack how to remove violating Amazon reviews the right way and protect your most important ASINs without risking your account. We get specific about what Amazon actually prohibits: exact price mentions, competitor c...

What if someone else registered your business name tomorrow—and could prove it before you could? We dig into the uncomfortable reality that a brand isn’t truly yours until you can defend it, using the Slim Shady vs Swim Shady dust-up to explain how “fame of the mark” can stretch protection far beyond product categories. It’s a sharp reminder that trademark strategy isn’t just legal housekeeping; i...

Q4 doesn’t just stress your warehouse—it stress‑tests your finance. We sat down with Sourabh Nolkha to unpack why the busiest season creates both record sales and record leakage, and how to build the finance stack that keeps more of what you earn. From pre‑season prep to real‑time dashboards, we map the exact systems that let you track inventory, reconcile revenue across channels, and stop variabl...

Think you know what your customer is thinking? We put that belief to the test with consumer behavior specialist Peter Paul Mann, who shows how smarter research uncovers the real motivations behind clicks and conversions. We dig into the practical differences between launch prep and optimizing an existing listing, why some A/B tests quietly mislead, and how to frame polls that surface true buying t...

Fresh from Innovate 2025 in New York, we sat down with founders, operators, and agency leaders to ask the questions sellers care about most: which categories are worth launching now, how AI actually drives profit instead of noise, and what Amazon could change to help brands grow. The answers are bold, specific, and grounded in real P&L pressure—not theory. We dig into the case for recurring re...