Values-First Marketing

It’s time to rethink how you approach your product launch. There is ONE product launch KPI you truly need to succeed. It’s not about perfect systems or polished strategies. Instead, it’s about creating a solid foundation with deep, holistic preparation that sets you up for lasting success. Sherry Ward joins us to share how launching with impact requires more than just a checklist. It’s about going...

I’m giving you the inside scoop on what’s working with writing high-converting copy this year. If 2024 taught us anything, it’s that the world of online business is shifting fast—and it’s not slowing down anytime soon. From tighter wallets to shorter attention spans, the game has changed, and so have buyer expectations. But here’s the good news: with big changes come big opportunities. Understandi...

Whether you want more energy, better focus, or fewer mid-afternoon crashes, I know I’m not the only one thinking about how to improve my health and wellness, along with all of my other goals. No more running your business through the fatigue and physical ailments that steal our vitality - and honestly, take up a lot of our mental capacity worrying about it too. That was my reality for 2 years…unti...

How Do You Give Yourself Time To Rest Without Losing Productivity or Falling Behind? Now I know what you’re thinking… "I took time off, now I’m behind." How do you take a day away, and not feel behind? The math doesn’t math.  Let’s flip that. Taking time off doesn’t set you back—it sets you up. If you keep doing more, you are going to keep being busy. You feel like you cannot rest, but a...

What if your copywriting felt fun, effortless, and true to who you are? That is what’s possible for you when you embrace the right copywriting mindset. But let’s be honest—it is easy for fear, stress, and perfectionism to creep in during the writing process. Which can be both frustrating and exhausting. That’s when we overthink every word, second-guess our instincts, and lose sight of what really...

Want to write faster emails? Forget templates, stop waiting or scrolling for inspiration, and no more trying to write the perfect email. All of these things that are supposed to be helping you are actually slowing you down. I wrote five sales emails in under an hour—and they converted.  I hear too many business owners spending 2 hours writing one email or one post, so today I’m going to share how...

LinkedIn is a powerful platform, but many people misuse it with long, salesy message or straight out pitch before even building a connection. This approach is a huge turn off because clearly they didn’t even take two seconds to look at your profile. However, when used effectively, learning how to attract clients using LinkedIn can be a game-changer for growing your business and forming profitable...

There are 3 specific power words or phrases in copywriting that will increase your conversions. You’re not going to be able to unsee it once I share them with you! If you are struggling to stand out in a saturated market and your copywriting is not converting, I am going to share how to rewrite your copy for real impact. I’m giving specific examples to go from boring to better to best for business...

Your biggest business growth secret? It may not be sales tactics—it's storytelling. Storytelling is a powerful tool for building emotional connections and creating lasting relationships with your audience. It’s how you show your authenticity, share your experiences, and invite others to connect with you on a deeper level. In this episode, April Adams Pertuis, the founder of Lightbeamers, help...

This case study is how my work as a copywriter helped 5x email revenue for a physical product brand…and even though that is so far from my niche of working with online service providers and coaches, many of the same principles apply. The big thing is that our values aligned, and that is what has made us a great team. We first started working together in August 2023 and have seen incredible results...

Here’s why your copywriting might not be working, and spoiler alert: it’s not because of your writing skills. You don’t need to take another course or push through “writer’s block.” It goes way deeper than imposter syndrome stealing your confidence. The real culprit? It’s likely your money story. That’s why today, we’re talking with Katherine Pomerantz, an actress-turned-accountant who’s fused her...

Ready or not, the holidays are here. You want to increase holiday sales without discounts, and the good news is that you don’t need to slash prices to see a spike in sales.  In fact, offering discounts could even undermine the value of your services, especially if you're working with high-end clients. The key is to create offers that feel irresistible without cutting into your margins. And to...

We are all dealing with loss of some kind. Maybe it’s a loved one or a significant life change…but very likely it’s all the micro-griefs that come with running a business.  🫶🏻The identity shifts that occur as you grow your business,  🫶🏻The expectations of the life or business you thought you “should” have by now.  🫶🏻Friends not knowing what you do or how to support you. 🫶🏻Who you believed...

Are you overthinking your copywriting, too? I know, I’ve been there. You’re staring at the screen, unsure how to make your words sound like you and make sales for you. The one tool I never expected to help me stop overthinking in my writing…is to use ChatGPT for copywriting.  Now, before you cringe at the thought of AI taking over your voice, let me set the record straight: we are not using ChatGP...

“What if only one person buys my group program?”  This is one of the biggest fears when launching a group program. If it feels like you’re launching into silence, let me assure you of this: Your audience IS watching. Even if you’re not getting high engagement, potential clients are observing how you interact with and lead your community.  Today, we’re talking about how to create consistent sales f...

Feel like your mastermind isn’t growing even though you are working so hard? This one marketing shift could change everything. If you’re running a mastermind and feeling like it's not growing as fast as you'd like, you’re in the right place. Finding the best marketing strategy for your mastermind can feel like a challenge with all the different tactics out there. But it doesn't have...

Working hard and frustrated that you’re not seeing results from your marketing?  Try this strategy to simplify your focus on money-making activities that actually pay off!  What we are talking about today is honestly a simple shift in focus that can skyrocket your revenue—but most miss it for three all-too-common reasons (which we’ll dive into in a minute!). Forget following the latest trend or ge...

If you’ve ever felt like your online presence just doesn’t reflect the true essence of your brand, you’re not alone. Many business owners find themselves in the same boat, especially when their brand evolves faster than their website can keep up.  If you’re ready to see what a strategic copy overhaul can do without needing a rebrand, today I'm sharing a case study that demonstrates how a luxu...

Hard work does not equal success—and it’s time we admit it. As high-achieving women, we push ourselves to the limit, believing that hard work is the key to achieving our goals. But what if hard work is actually ruining your success at this point? Dr. Shamieka Dean, an executive coach, business strategist and spiritual advisor to leaders worldwide, shares how rest is the new revenue. Dr. Dean’s app...

Forget about creating more content—here’s why your sales strategy should start with these 5 essential emails. 📧 It's time to build genuine connections with your audience through thoughtfully crafted emails.  And if I can let you in on a little secret, it’s this: The responses you get to your emails are so much more fun, honest and heartfelt and meaningful than the likes and comments you get...

If the word "sales" makes you feel uneasy - filling your stomach with butterflies instead of excitement, you’re not alone. Many entrepreneurs struggle with the idea of selling, often associating it with pushy tactics or feeling "salesy." But what if I told you that the key to transforming your sales isn’t about learning a new technique but instead embracing a mindset shift for...

If writing your own copy is too time consuming and hiring a DFY copywriter is out of budget, then you’re in the right place.  As a seasoned copywriter with over half a decade of experience in the coaching industry, I’ve conducted extensive market research, gathering over 200 pieces of data from business owners just like you. The results are clear: there are three major copywriting mistakes to avoi...

THIS is how you work with a copywriter...even if you are good at writing! Micala Quinn’s secret to tripling her teacher income as a work-from-home mom on part time hours is... ...to hire and outsource!  But how do you outsource copywriting, which is your personal connection with your community and your audience...without losing your authentic voice? Find a copywriter who can:  learn your message A...

Is the urgency and scarcity hype just manipulative marketing? We are diving into this debate with perspectives on both sides, specific examples, as well as bringing in the psychology and the hard data on when and whether it works. We are exploring if and how we can use urgency and scarcity without compromising integrity. First, let me emphasize for clarity that this conversation is about honest ur...

Clients not putting in the work to get results? You've got a bigger problem. Vix Meldrew shared her State of Group Offers Survey , which revealed that a common reason for group programs not yielding results is that clients often don't put in the necessary work. They may struggle with accountability, lose motivation, get distracted, or face other priorities and circumstances.... However,...