Values-First Marketing

As a high-achieving woman, you probably don't need more discipline. In this episode, Relle Dixon explains how better nutrition will build your leadership, your voice, and your authority. Your body is your greatest business asset.  But here's what I hear from so many established founders, podcasters, speakers, and authors in my world: I'm doing everything right, but I'm running...

Ever sent an email blast to your entire list and wondered who actually reads it? If you’re trying to make your email marketing actually work, Kit just released an exceptional update: real subscriber intelligence. The new features they just launched make it so easy to both increase buyers on your email list AND love your audience well. The problem with most marketing funnels is that you don't...

Google recently announced its 2026 algorithm updates at I/O in May 2026, and that made me stop and ask: Is my website actually built for how people are going to find me now? And how can I incorporate this for website copywriting for my clients? Google just fundamentally shifted how people discover businesses online. Information agents are scanning the web 24/7. Agentic booking is expanding to pull...

LINKS MENTIONED: - Rest Is The New Revenue For High-Achieving Women with Dr Shamieka Dean - How To Relax Without Reducing Rest to Productivity  CONNECT WITH MEGAN: Join My Inbox Community → www.megankachigan.com/email Website → www.megankachigan.com LinkedIn → https://www.linkedin.com/in/megan-kachigan-loehr-9957684b/ Threads → https://www.threads.net/@megankachigan Instagram → https://www.instagr...

If you're a coach, health practitioner, podcaster, or service provider looking to hire a copywriter, you've likely asked yourself one critical question: How can a conversion copywriter capture my authentic voice when they're not me?  This is the right question to ask because it means you genuinely care about authenticity. Many heart-centered entrepreneurs worry that hiring a convers...

Should a good copywriter make you rich? If you've ever wondered whether your copywriter is actually good, this episode gives you permission to stop measuring by the wrong metrics. I had such an interesting conversation in a Voxer chat that I knew I had to bring it to the podcast: "Should I evaluate how good a conversion copywriter is by how much revenue they generate?" This got me t...

What is your email data actually telling you? It's probably not "write better subject lines." A recent client consultation turned into a masterclass on what really kills email open rates. One company watched their performance crash from 30% to 15%...and the answer wasn't hiding in the copywriting.  In this episode, I'm taking you behind the scenes of a real email diagnosis...

Most experts don't realize their website is speaking a completely different language than their potential clients are searching for. 😮 The solution is usually pretty simple… …but it’s easy to miss this entirely because you’re too close to your own work.  You know exactly what you do.  You understand your transformations inside and out.  But your potential clients are searching using very dif...

The funnels that are converting consistently are the ones that are thinking in terms of their ecosystem, not just one single funnel.  I've seen many smart business owners pour energy into single-funnel strategies—landing page, launch sequence, wait for conversions—only to hit a ceiling. The funnel would work for a time, then the momentum would fade. New customers came, but they rarely came ba...

Most entrepreneurs think about their business book the wrong way. They count royalties, obsess over Amazon rankings, and then watch the book disappear from their marketing strategy the moment the launch hype fades. When you're a business owner or a speaker, you're not writing a book to sell books. You're writing a book to build a long-term marketing asset—one that generates clients,...

She's been booked out months in advance with a full client roster for 14 years in business. And she doesn't pay for ads or manage a large team. I recently sat down with Jess Freeman, a web designer and SEO strategist and here's what she revealed about her marketing strategy that most service providers are missing: Organic marketing isn't about finding the one "right"...

For years, conversion copywriting has been treated as the gold standard in marketing. If the landing page converts, the copy is working…right? But what if conversion isn’t actually the most important metric anymore? In this episode, I’m sharing why the copywriting is no long only about getting the sale. It also needs to speak to the right clients who stay. Because if someone buys once and disappea...

When people ask how to promote your podcast, they’re usually asking the wrong question: How do I grow my downloads? It’s easy to feel pressure while watching big name podcasters climbing charts, chasing downloads, and keeping up with social media trends. …But is that actually the best way to promote your podcast?   If your podcast is part of a service-based business, those vanity metrics aren’t al...

When founders say they “just need a website,” that’s almost never the real issue. In this episode, I walk you through a real copywriting case study of a Family Birth & Education Center whose website stalled for over a year…until strategic messaging leadership moved it from incomplete to scalable in under 30 days. We talk about: • Why DIY copy stalls • How to delegate without losing your voice...

Email marketing is one of the most talked-about growth tools in online business. And yet… So many smart founders struggle to do it consistently. If you’ve ever thought: “If I email more, people will unsubscribe.” “Three emails a week sounds like too much.” “I don’t want to annoy my list.” This episode will challenge some assumptions in the most refreshing way. We’re following up with one of our mo...

Your brand voice matters more than any algorithm.  Leaning into your own brand voice is one of the scariest things you can do…because people see and hear the real you. AND, leaning into your brand voice is one of the most powerful things you can do… because people see and hear the real you! It can be a double edged sword. That is why I cannot wait for you to hear the super smart way that Holly lea...

If you’ve ever wondered, “I know I’m great at what I do… so why does my copy sound off?” — you are like most of my clients. After auditing hundreds of sales pages, websites, and emails, I can tell you this with complete confidence: The first three fixes I make to 90% of the copy I audit are simple… and they make the biggest impact on the conversion rate. This is for the heart-centered coach, strat...

Daily list growth is simpler than you think. I’m joined by Tracy Beavers, host of the top-ranked Create Online Business Success podcast, for a refreshingly real conversation on how to grow your list automatically, without ads or endlessly creating new freebies. Tracy shares the habits and mindset shifts that create sustainable list growth for values-driven entrepreneurs…plus some fun, overlooked w...

I’m sharing three simple, actionable email marketing ideas you can implement right away to see a greater ROI from your email marketing. No burnout, no perfectionism, no fancy funnels required!  Whether you’ve ghosted your list for a month or you’re just tired of writing emails that get ignored, this conversation will help you build momentum without overthinking it. We talk about how to shift from...

If you're wondering how to stay relevant and write content that actually connects in the AI era—we need to talk about what’s really working in 2026. In this episode, I’m breaking down the top 3 copywriting trends I’m seeing that are reshaping the way heart-centered entrepreneurs market and message their offers. These predictions are grounded in what’s already shifting across my clients, peers...

If you’ve been curious about using AI tools—but hesitant because you don’t want to lose what makes your voice yours —this episode is for you. I'm joined by Kinsey Soderberg—creator of Authentic AI and champion of the human-first approach to AI content. We dig into how to use AI tools like ChatGPT without sounding robotic, generic, or off-brand. Whether you’re a coach, copywriter, or service p...

Pinterest isn’t just for recipes and travel inspo. Here’s how to use it for real business growth: What if your blog could keep bringing in traffic for years —without needing to perform on Instagram or churn out more content? That’s exactly what Kate Ahl, founder of Simple Pin Media, helps business owners do with Pinterest. In this conversation, we break down how to actually use Pinterest as a traf...

Ever stood in your closet feeling like you have nothing to wear to your next networking event or speaking gig? You're making big moves in your business, but your wardrobe isn't reflecting how you need to show up now.  That's why I'm chatting with Ellie Steinbrink—personal branding expert and stylist for female entrepreneurs—who blends two decades of marketing experience with a...

Did you see Kit’s new email marketing update?! 👀 The 2026 update tells you more about who your subscribers actually are so you can personalize your email marketing. And the Kit MCP makes it so easy to update and manage your email list all from your favorite AI tool.  Dive into these new features (and more) when you switch over to Kit. It’s so worth it! Let's stay connected! Get exclusive beh...

If you’ve ever wondered if LinkedIn marketing is really worth your time as a coach, service provider, or podcaster, this episode will change your perspective. I’m joined by Caroline Pennington, host of The Feminine Founder Podcast and a LinkedIn marketing strategist who went from zero to over 7,000 followers in her first year—organically. We talk about what makes LinkedIn so powerful right now, wh...