Dr. Bill Davis and Tony Hook
Upper Cervical Marketing Podcast
The Upper Cervical Marketing Podcast provides upper cervical doctors and students with actionable business and marketing information from upper cervical leaders.
Author
Dr. Bill Davis and Tony Hook
Category
Podcast website
Latest episode
Jul 6, 2026
Where to listen?
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Episodes
UCM 230: Moving Through the 1st 3 Practice Growth Stages as Quickly as Possible 30.09.2024 15:59
Dr. Bill Davis joins the UCM Podcast. In this episode, he discusses the importance of moving through practice growth stage 1 and 2 and into practice growth stage 3 as quickly as possible. He discusses the challenges of each stage and how to overcome them effectively. He also discusses the importance of having a guide to help you with accountability, resources, and a clear path forward.
UCM 229: 4 Keys to Breakthrough 20K mo in Collections This Year! 23.09.2024 39:40
Dr. Bill Davis joins the UCM Podcast. In this episode, he discusses the importance of the four keys to focus on to break through practice growth stage one. He also discusses the importance of having a guide to help you with accountability, resources, and a clear path forward.
UCM 228: The Power of Focus with Dr. Tron Malachowski 16.09.2024 33:33
Dr. Tron Malachowski joins the UCM Podcast with host Dr. Bill Davis. In this episode, he discusses the importance of having focus in every stage of practice growth. He also discusses the importance of having a plan in place to continue to grow for years to come.
UCM 227: How Does a Legacy Doc Transition Out Of Practice Well 09.09.2024 8:02
Dr. Bill Davis joins the UCM Podcast. In this episode, he discusses the importance of having a legacy transition plan in place to transition your practice to someone else through retirement, selling etc. He also discusses the importance of having a plan in place, regardless if you are ready to do this now or in the future.
UCM 226: The importance of holding is healing and patient education with Drs. Connor and Leigh Davis 02.09.2024 41:09
Drs. Connor and Leigh Davis join the UCM Podcast with host Tony Hook. In this episode, we discuss the importance of patient education, specifically the holding is healing principle, and how it has been so important in the growth of their practice. They also discuss specific steps they have taken to grow their new practice to a tremendous success.
UCM 225: 6 Must-Use Digital Strategies to Grow Your UC Practice in 2024! 26.08.2024 32:40
Dr. Bill Davis joins the Upper Cervical Marketing Podcast. In this episode, we discuss 6 must use digital strategies that are working in 2024. Including specific strategies for Google, Facebook, Instagram, TikTok and more.
UCM 224: How Does a Multiple Practice Master Move to the Next Practice Growth Stage? 19.08.2024 9:33
Dr. Bill Davis joins the Upper Cervical Marketing Podcast. In this episode, we discuss how to move into practice growth stage 6 – Multiple Practice Master with three or more locations. Including skills and resources you need to focus on and how to get help. Listen in to empower your vision.
UCM 223: Using Local Social Media Influencers to Grow Your Practice 12.08.2024 19:38
Dr. Bill Davis joins the Upper Cervical Marketing Podcast with host Tony Hook. In this episode, we discuss the impact of local social media influencer marketing. Including the benefits and implementation of this powerful strategy. Join us to help you continue to grow your practice !
UCM 222: How Do You Systematically Grow Your Upper Cervical Practice? 05.08.2024 37:37
Dr. James Blanford joins the Upper Cervical Marketing Podcast with host Tony Hook. In this episode, we delve into Dr. Blanford's journey through his first year as an upper cervical doctor and practice owner, going from launching the practice to being established in his community. There are specific and key steps taken to carve out steady growth. Join us to learn what these were so you can systema...
UCM 221: How Does a Scaling Master Move to the Next Practice Growth Stage? 29.07.2024 11:54
Dr. Bill Davis on the Upper Cervical Marketing Podcast. In this show, Dr. Davis discusses what it takes to launch a second practice and do it successfully.
UCM 220: Launching Your Legacy: 5 Key Steps to Starting Your Own UC Clinic 22.07.2024 45:47
Dr. Bill Davis joins the Upper Cervical Marketing Podcast. In this show, Dr. Davis discusses five key steps in starting your own upper cervical clinic in order to launch your legacy.
UCM 219: How to Build a UC Specific Patient Education System Without Spending Months Developing It! 15.07.2024 40:06
Dr. Bill Davis joins the Upper Cervical Marketing Podcast with host Tony Hook. Patient education is the number one way to generate new patients from inside your practice. In this podcast, we discuss how to build an upper cervical specific patient education system without spending months developing it.
UCM 218: How Does an Associate Master Move to the Next Practice Growth Stage? 08.07.2024 12:03
Dr. Bill Davis joins the Upper Cervical Marketing Podcast. Practice Growth Stage IV: The Associate Master Stage has great opportunities but also great challenges. In this podcast, Dr. Bill Davis discusses the Associate Master stage including skills needed to level up, what to focus on and much more.
UCM 217: Developing A Plan for Transitioning Out of Practice 01.07.2024 43:35
Dr. Gary Boring joins the Upper Cervical Marketing Podcast. Every upper cervical doctor will eventually transition out of practice. Unfortunately, and all too often, when a doctor retires or has to retire due to unforeseen circumstances, there is no plan set in place and the practice just stops. Dr. Boring has successfully transitioned out of practice and loves helping other doctors do the same. W...
UCM 216: 4 Boxes You Must Check before Hiring Your 1st Associate 24.06.2024 32:22
Dr. Bill Davis joins the Upper Cervical Marketing Podcast from UCM Practice Growth Systems. In this UCM Podcast , Dr. Bill Davis discusses 4 boxes that you must check before hiring your first associate. Dr. Davis discusses specific skills to focus on, steps to take, and much more. Check out this podcast and begin to get clarity on what you need to focus on to continue to grow!
UCM 215: How to Stop Seeing Patients and See Your Practice Grow! 17.06.2024 29:30
Dr. Ed Gigliotti joins the Upper Cervical Marketing Podcast from UCM Practice Growth Systems. In this UCM Podcast , Dr. Bill Davis and Dr. Ed discuss how he was able to step out of the patient care aspects of his role and still grow his practice. Dr. Davis and Dr. Ed discuss specific steps to take and mentor mindset that is necessary to make this work. Check out this podcast and begin to get clar...
UCM 214: Leveling up through the Stages of Practice Growth Part Two 10.06.2024 40:31
Dr. Bill Davis joins the Upper Cervical Marketing Podcast from UCM Practice Growth Systems. In this UCM Podcast , Dr. Bill Davis and Tony Hook discuss practice growth stage four through seven. Dr. Davis and Tony discuss specific skills to focus on, steps to take, and much more. Check out this podcast and begin to get clarity on what you need to focus on to continue to grow!
UCM 213: How does a Trailblazing Doc move to the next practice growth stage? 03.06.2024 4:55
Dr. Bill Davis joins the Upper Cervical Marketing Podcast from UCM Practice Growth Systems. In this UCM Podcast , Dr. Bill Davis discusses how upper cervical specialists with one associate can continue to grow their practice and add a second associate. Dr. Davis discusses specific skills to focus on, steps to take, and much more. Check out this podcast and begin to get clarity on what you need to...
UCM 212: 5 Strategies to Amplify Profitability in Your Upper Cervical Practice! 27.05.2024 28:51
Dr. Bill Davis joins the Upper Cervical Marketing Podcast from UCM Practice Growth Systems. In this UCM Podcast , Dr. Bill Davis discusses how upper cervical specialists can maximize profitability in their practices. Dr. Davis discusses how to minimize overhead, charge for what you're worth, understand your labor efficiency ratio and much more. Check out this podcast and begin to get clarity on wh...
UCM 211: Aligning Purpose and Practice: A Chiropractic Journey 20.05.2024 41:53
Dr. Bill Henry joins the Upper Cervical Marketing Podcast from InTouch Chiropractic in Ocean NJ. In this UCM Podcast , Tony Hook discusses how Dr. Henry has aligned purpose and practice in his chiropractic journey. Dr. Henry shares incredible stories from his many decades of practice. Check out this podcast and begin to get clarity on what you need to focus on to continue to grow!
UCM 210: How Does a Misaligned Doc Move to the Next Practice Growth Stage 06.05.2024 4:44
Dr. Bill Davis joins the Upper Cervical Marketing Podcast from UCM Practice Growth Systems. In this UCM Podcast , Dr. Bill Davis discusses how a doctor in the Misaligned Doc Stage (practice growth stage II) can level up. Dr. Davis specifically discusses team challenges and role clarification that is necessary. Check out this podcast and begin to get clarity on what you need to focus on to continue...
UCM 209: Successfully Building a Multiple Practice System to Serve Your Community 29.04.2024 34:31
Dr. Kerry Johnson joins the Upper Cervical Marketing Podcast from Johnson Spinal Care in Minnesota. In this UCM Podcast , Dr. Bill Davis discusses lessons that Dr. Kerry Johnson has learned over the past 38 years about hiring and developing associates, opening multiple locations and integrating their core values throughout the organization. Dr. Johnson has built an incredible 3 clinic and 8 doctor...
UCM 208: 7 Ways to Glorify God with Your Upper Cervical Practice! 22.04.2024 36:17
Dr. Bill Davis joins the Upper Cervical Marketing Podcast from UCM Practice Growth Systems. In this UCM Podcast , Dr. Bill Davis discusses seven ways to glorify God with your upper cervical practice. Dr. Bill discusses the opportunities an upper cervical specialist has to advance the kingdom of God through their practice. Check out this podcast and begin to get clarity on what you need to focus on...
UCM 207: Leveling up through the Stages of Practice Growth Part One 15.04.2024 48:59
Dr. Bill Davis joins the Upper Cervical Marketing Podcast from UCM Practice Growth Systems. In this UCM Podcast , Dr. Bill Davis discusses with Tony Hook the necessary skills to focus on in each of the first three practice growth stages. Dr. Bill and Tony discussed the challenges of being a Do Everything Doc, a Misaligned Doc and a Trailblazing Doc. Check out this podcast and begin to get clarity...
UCM 206: How Does a Do Everything Doc Move To The Next Practice Growth Stage? 08.04.2024 4:04
Dr. Bill Davis joins the Upper Cervical Marketing Podcast from UCM Practice Growth Systems. In this UCM Podcast , Dr. Bill Davis discusses the challenges of being a Do Everything Doc. and what is necessary to break out of this initial practice growth stage to find more freedom, flexibility, and stability. Check out this podcast and get engaged for the mission!
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