Upper Cervical Marketing Podcast

In this episode of the UCM Podcast, Dr. Bill Davis explains why tracking the right metrics is essential for building a successful and sustainable upper cervical practice. He emphasizes that many practices either track too many numbers or none at all, leading to poor decision-making and missed growth opportunities.  Dr. Davis introduces the concept of a simple, focused practice growth scorecard tha...

In this inspiring episode of the UCM Podcast, host Bill Davis interviews Dr. Gregory Jean-Pierre, who shares his journey from a struggling solo practitioner facing financial uncertainty and inconsistent growth to building a thriving upper cervical practice.  Despite years of clinical experience, he found himself stuck in a cycle of fluctuating results and limited business systems. The turning poin...

In this episode of the UCM Podcast, Dr. Jeff Zehr shares the lessons he's learned from building and sustaining a successful upper cervical chiropractic practice for more than two decades. From hiring the right associate and creating compensation structures that eliminate internal competition, to developing a deeply loyal team culture and preparing for his son to join the practice, Dr. Zehr offers...

In this episode of the UCM Podcast, Dr. Bill Davis dives into one of the most important and often uncomfortable topics for upper cervical doctors: pricing.  More than simply deciding what to charge, this conversation explores how pricing reflects confidence, positioning, specialization, and the overall value of upper cervical care.  Dr. Davis explains why many chiropractors undercharge out of fear...

This episode of the UCM Podcast features Dr. Ben Kuhn sharing an in-depth conversation about what it truly takes to scale a successful chiropractic practice.  Drawing from nearly two decades of experience in upper cervical care, Dr. Kuhn explains how growth is less about luck and more about building strong systems, tracking key metrics, developing leadership skills, and creating a business that ca...

In this special 300th episode of the UCM Podcast, Dr. Bill Davis and Tony Hook reflect on more than a decade of conversations, lessons, and impact within the upper cervical chiropractic profession. Together, they explore the common traits behind thriving practices — including mission-driven leadership, consistent implementation, clear communication, effective systems, growth mindset, and patient-c...

In this episode of the UCM Podcast, Dr. Bill Davis sits down with UCM Client Success Manager, Melissa House, to discuss one of the biggest challenges facing chiropractic students today: choosing the right career path.  Drawing from her years of experience working inside upper cervical practices, Melissa shares why so many students feel overwhelmed, uncertain, and unprepared as graduation approache...

In this episode, Dr. Bill Davis challenges one of the most ingrained beliefs in chiropractic: that owning your own practice is the only path to success.  He breaks down how this idea is often passed down without question, leading many chiropractors into roles that don't align with their strengths or long-term fulfillment. Instead, he introduces a more nuanced perspective: success in upper cervical...

Most chiropractors think they can handle their own marketing until their practice starts to grow and they realize they simply don't have the time, systems, or expertise to keep up.  In this episode, Dr. Rick Means shares his unfiltered journey of working with a marketing team, leaving to try other options, and ultimately coming back after seeing firsthand what actually works.  He breaks down the h...

In this episode, the conversation challenges the traditional idea that doctors must become marketers to grow their practices.  Instead, it introduces a smarter, more sustainable approach centered on positioning, clarity, and authority. The discussion highlights how systems like Atlas Engine Elite help practitioners dominate their local market by streamlining messaging, enhancing patient experience...

In this episode, Dr. Bill Davis breaks down why the first five years of a chiropractor's career are the most critical and often the most misunderstood.  While chiropractic school prepares students clinically, it rarely equips them with the real-world decision-making skills needed to succeed. From choosing the right career path to building strong habits, mentorship, and confidence, these early year...

In this episode, Tony Hook introduces Anthony Baker, UCM's new Practice Growth Advisor, whose lifelong connection to upper cervical care fuels his passion for helping doctors grow impactful practices. Anthony shares his personal story—from overcoming debilitating migraines through upper cervical care to stepping into a role where he now helps other practitioners scale their impact. Together, they...

In this episode, Dr. Bill Davis sits down with Dr. Justin Brown to unpack one of the biggest challenges in chiropractic today: what happens after years of building a successful practice. Dr. Brown shares his journey from patient care to leading the Serve Bigger Collective, a model designed to help chiropractors scale, partner, or transition their practices while continuing to serve patients at a h...

In this episode, Dr. Bill Davis explains how upper cervical chiropractors can scale their practices strategically in 2026—growing revenue and impact without proportionally increasing time, stress, or overhead. He introduces a seven-stage practice growth framework, guiding doctors from early survival stages as solo practitioners to operating multi-location clinics and eventually transitioning to le...

In this episode, Dr. Bill Davis explains how the first 12–18 months after graduation can define a chiropractor's entire career trajectory. He argues that success hinges less on clinical ability and more on intentional early decisions—especially the choice to specialize rather than remain a generalist. With a strong emphasis on upper cervical care, he highlights its clarity, patient trust, cash-bas...

In this inspiring episode of the UCM Podcast, Dr. Bill Davis interviews Dr. Caitlin Walker, founder of Atlas Imbalance Chiropractic in Oceanside, CA, who shares her powerful journey from chronic migraine and vertigo sufferer to thriving Blair Upper Cervical chiropractor. After struggling through chiropractic school with debilitating symptoms, a life-changing CBCT scan and precise upper cervical ca...

In this episode, Dr. Bill Davis breaks down the seven most common mistakes chiropractic students make when transitioning into their first associate position—and how to avoid them. He explains why rushing into a job, chasing salary over mentorship, neglecting systems, and failing to clarify expectations can derail long-term success. Emphasizing that the first associate role is not just a job but a...

In this episode of the UCM Podcast, Dr. Bill Davis sits down with Dr. Mercedes Cook, a Blair upper cervical chiropractor in San Diego, to unpack the real journey of practice ownership, resilience, and growth. Dr. Cook shares her path from associate to purchasing a well-established Blair practice just before COVID, navigating early ownership challenges, and building long-term stability through stra...

In this episode of the UCM Podcast, Tony Hook and Dr. Bill Davis tackle one of the most difficult and emotionally charged questions many chiropractors face: When is it time to stop trying to make it on your own and consider a different path? Focusing on doctors stuck in Practice Growth Stage One—typically collecting under $20K per month—they explore the financial, emotional, and personal toll of l...

In this episode of the UCM Podcast, Dr. Bill Davis sits down with Dr. Connor Davis and Dr. Leigh Davis of Transcend Chiropractic in Knoxville, Tennessee, to unpack their journey from associates to successful practice owners. The Doctors Davis share how they built a thriving upper cervical (NUCCA) practice from the ground up after relocating from Chicago, overcoming early challenges such as system...

In this powerful and deeply honest conversation, Dr. Vivek Soham shares the unfiltered reality of building an upper cervical chiropractic practice through personal hardship, financial pressure, COVID, and profound self-doubt. From commuting hours to see a single patient, to living on a 30-day survival clock, Dr. Soham reflects on the mental, emotional, and spiritual challenges that nearly pushed h...

In this episode of the UCM Podcast, Dr. Bill Davis walks chiropractic students through the three critical steps to landing a great preceptor position—one that builds confidence, skill, and long-term career momentum rather than regret. Drawing from his own difficult preceptorship experience, Dr. Davis explains why a preceptor position should be viewed as career training, not just a graduation requi...

In this episode, Dr. Bill Davis sits down once again with longtime NUCCA leader Dr. Kurt Sherwood for an honest look at the realities of chiropractic practice—from mindset differences to the challenges few doctors talk about.  Dr. Sherwood shares insights from 35 years in upper cervical care, explaining the three primary "chiropractic mindsets" and why understanding your own is essential for long-...

In this episode, Dr. Bill Davis breaks down the 20K Roadmap , a structured, 180-day blueprint designed specifically for upper cervical chiropractors stuck in Practice Growth Stage 1—collecting under $20,000 per month and battling overwhelm, inconsistency, and lack of systems.  Dr. Bill explains why most struggling practices don't grow despite working harder than ever and reveals the step-by-step f...

In this inspiring episode, Dr. Bill Davis sits down with Dr. Kyle Troyer to explore his remarkable journey from running a thriving Upper Cervical practice in Cedar Falls to expanding into a second clinic and launching a global mission movement.  Dr. Troyer shares the systems, structure, and leadership principles behind creating a second successful location—along with the importance of culture, com...