Upper Cervical Marketing Podcast

In this episode, Dr. Bill Davis and Tony Hook break down the 2025 Upper Cervical Practice Survey, revealing the real numbers behind what's working—and what isn't—inside UC practices today. They walk through average visit fees, overhead benchmarks, new patient trends, care plan usage, growth stages, and the habits of elite clinics collecting over $75k per month.  You'll learn why many practices pla...

This episode of the UCM podcast dives deep into the essential role patient education plays in growing an upper cervical practice.  It walks doctors through the entire patient journey—from the very first phone call to the consultation, exam, report of findings, and ongoing care—emphasizing how clear communication, visual tools, and consistent reinforcement dramatically improve retention, compliance...

In this inspiring episode of the UCM Podcast, Dr. Bill Davis sits down with Dr. Christy Flick to discuss her remarkable journey of starting over after nearly 20 years in practice.  After building a thriving upper cervical office in Dallas, Dr. Flick made the courageous decision to relocate to Waco, Texas, to be closer to family—and rebuild from the ground up. She shares candid insights about facin...

In this episode, Dr. Bill Davis sits down with Dr. Pat Lin of Symmetry Health Chiropractic in Cedar Park, Texas, to explore how he grew a million-dollar Upper Cervical practice from just 850 square feet—and how he's now scaling to multiple locations.  Dr. Lin reveals the systems, team structure, and leadership strategies that made his success possible, including how his new patient coordinator, CA...

In this inspiring episode of the UCM Podcast, Dr. Bill Davis sits down with Dr. Hutan Ghojallu, a seasoned upper cervical chiropractor from Mequon, Wisconsin, to explore his remarkable 30-year journey in chiropractic.  From his humble beginnings as an international student discovering chiropractic at Palmer College to building his NUCCA-based practice from scratch, Dr. Ghojallu shares powerful ins...

In this episode of the UCM Podcast, Dr. Bill Davis dives into one of the biggest challenges facing upper cervical chiropractors today — hiring and keeping the right team.  He breaks down why turnover is o costly, how to hire with intention rather than desperation, and the key roles every growing practice needs to thrive.  Dr. Davis also shares insights from UCM's Associate Recruitment Program, exp...

In this episode of the UCM Podcast, Dr. Bill Davis sits down with Dr. Devin Young and Dr. Jeanette Tapia from San Diego, California, to unpack their inspiring journey from full-spine practitioners to leading NUCCA specialists. The conversation explores how they built and rebuilt their practice—first in Texas and later in San Diego—while learning critical lessons about leadership, systems, and team...

In this episode of the UCM Podcast, Dr. Bill Davis and Tony Hook explore how the patient journey has radically transformed in today's digital-first world.  They discuss how upper cervical chiropractors can adapt to changing patient behaviors shaped by AI, social media, and multichannel discovery. From building trust before patients even step into the office, to engaging them with video content, re...

Dr. Bill Davis on the UCM Podcast As a chiropractic student, it's easy to get caught up in tests, grades, and the looming pressure of board exams—but real preparation for your future goes far beyond the classroom.  In this episode, Dr. Bill Davis shares five powerful lessons that most schools won't teach you, but every successful chiropractor must learn. From building relationships with mentors an...

Dr. Stan Dombroski on the UCM Podcast In this inspiring conversation, Dr. Stan Dombroski shares his 22-year journey of building and expanding a successful NUCCA practice in Zeeland and Grand Rapids, Michigan.  From the terrifying early days of opening his doors with no business knowledge, to creative grassroots marketing with nothing but a SAM unit and bottled water, Dr. Stan reveals the lessons h...

Dr. Bill Davis on the UCM Podcast. In this episode, Dr. Bill Davis reveal The Atlas Engine—the only AI-powered growth system built specifically for upper cervical practices. Discover how top UC clinics are booking patients around the clock, capturing invisible website traffic, reactivating past patients, and scaling without the chaos. If you're tired of inconsistent growth and want a proven system...

Dr. Bill Davis on the UCM Podcast In this episode of the UCM Podcast, Dr. Bill Davis tackles a question that every upper cervical chiropractor has wrestled with at some point: How much should I really be spending on marketing? Whether you're just starting out and trying to break through $20K a month, or you're managing multiple associates and looking to scale, your marketing budget can make or bre...

Dr. Brian Pokorski on the UCM Podcast In this episode of the UCM Podcast, Tony Hook interviews Dr. Brian Pokorski who shares his unique journey into upper cervical care, his eclectic approach to technique, and the systems he's built to prepare for the right associate. From past hiring missteps to a fully developed onboarding and training plan, Dr. Pokorski explains how to avoid common pitfalls and...

Dr. Bill Davis and Tony Hook on the UCM Podcast In this episode of the UCM Podcast, Dr. Bill Davis and Tony Hook tackle a common but risky temptation for upper cervical chiropractors—starting a practice by renting a single room in a gym, wellness center, or other shared space.  Drawing from over a decade of experience helping more than 300 doctors grow their practices, they break down why this see...

Dr. Jennifer Sheppard on the UCM Podcast In this inspiring episode, Dr. Jennifer Sheppard shares her 32-year journey in NUCCA upper cervical chiropractic—from being mentored as a student by Dr. Clark, to building a thriving family-oriented practice in Oklahoma City. She opens up about the early challenges of patient care, balancing motherhood and homeschooling, mentoring associates, and how her pr...

Dr. Bill Davis on the UCM Podcast In this groundbreaking episode of the UCM Podcast, Dr. Bill Davis unveils Invisible Lead ID, a revolutionary feature within the new Atlas Engine™ that's transforming how Upper Cervical Practices connect with potential patients. Learn how cutting-edge AI technology—once only available to Fortune 500 companies—is now empowering small practices to identify anonymous...

Dr. Barbara Read on the UCM Podcast In this episode of the UCM Podcast, Dr. Davis sits down with Dr. Barbara Read from Ames, Iowa, to explore her incredible journey from a new graduate learning NUCCA under the legendary Dr. Dickholtz Sr. to building a thriving practice. While raising four children. Dr. Read shares honest reflections on mentorship, motherhood, and the pursuit of clinical excellence...

In this episode, Dr. Bill Davis walks through the five key steps to launching a successful Upper Cervical practice. From choosing the right location and defining your mission to mastering your mindset and hiring your first team member, you'll learn what it takes to build a legacy — not just a job. He shares real examples, common mistakes to avoid, and practical strategies to attract new patients w...

Dr. Bill Davis and Tony Hook on the UCM Podcast.   Feeling overwhelmed and out of bandwidth in your UC practice—but still haven't hired help? You're not alone. In this episode, Dr. Bill Davis and Tony Hook break down why hiring associates feels so hard, the 5 reasons UC docs stay solo, and how to finally fix it with a proven system. Whether it's your first hire or your fourth, this conversation gi...

Dr. Kurt Sherwood on the UCM Podcast In this fantastic episode of the UCM Podcast, Dr. Bill Davis interviews Dr. Kurt Sherwood, who shares his unique journey from growing up as a "Chiro kid" to becoming a leader in upper cervical care. With over 36 years of clinical experience, Dr. Sherwood dives deep into the pursuit of technical excellence in NUCCA, the challenges and rewards of achieving board...

Are you ready to break through the $20,000 per month barrier in your upper cervical practice without compromising the quality of care you provide?  In this powerful episode, Dr. Bill Davis shares a proven, step-by-step blueprint designed specifically for doctors in the critical "do everything" stage of practice growth.  You'll learn how mastering your mindset, developing key habits, hiring and tra...

Dr. Russell Friedman on the UCM Podcast. In this compelling episode, Dr. Russell Friedman shares his remarkable journey from mechanical engineer to pioneering upper cervical chiropractor and founder of QSM³. With over three decades of experience, Dr. Friedman dives deep into the complexity of the human body—how trauma, compensation, and posture impact the nervous system—and why true healing requir...

Dr. Bill Davis and Tony Hook on the UCM Podcast. In this special episode of the UCM Podcast, Dr. Bill Davis and Tony Hook introduce their newly released book, The 7 Growth Stages of Upper Cervical Practice, a concise and practical roadmap designed to help upper cervical chiropractors identify where they are in practice and take clear, actionable steps to grow to the next level. Drawing from over a...

Dr. Joey Miles on the UCM Podcast. In this powerful and heartfelt episode, Dr. Joey Miles shares his unexpected health journey—one that began with a routine check-up and ended in emergency bypass surgery—and how it became a turning point for his practice and personal life. Dr. Miles reflects on the importance of building a resilient, multi-doctor team, the value of strategic hiring, and how faith...

Dr. Bill Davis on the UCM Podcast. In this inspiring episode, Dr. Bill Davis explores what it truly means to lead an upper cervical chiropractic practice through the lens of Romans 12. Blending biblical wisdom with real-world practice insights, he outlines seven transformative traits of Christ-centered leadership—including cultivating humility, using spiritual gifts, and being guided by prayer. Wh...