William Harris
Up Arrow Podcast
This is Up Arrow Podcast where we feature successful people in the venture capital, B2B, and e-commerce industries as they discuss how entrepreneurs can improve their business and drive their profits to the next level.
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Episodes
DTC Health: Unlocking Tax-Free Money To Fight Chronic Disease With Justin Mares 01.10.2024 1:11:18
Justin Mares is the Co-founder and CEO of Truemed, a payment tool that allows health and wellness brands and providers to harness consumer tax-free funds. He is also the Founder of Kettle & Fire, the Co-founder of Surely and Perfect Keto, and an investor at Long Journey Ventures. Justin strives to make health accessible and sustainable and create a food system that heals rather than harms. In this...
Finding Purpose: Consuming "Happiness" in a Market Economy With Dr. Christine B. Whelan 24.09.2024 1:19:52
Dr. Christine B. Whelan is an author, professor, speaker, and thought leader guiding organizations like the DeBruce Foundation and AARP's Life Reimagined on self-improvement strategies. She is the best-selling author of the ten-lesson series Finding Your Purpose and five additional books, including The Big Picture and Generation WTF. As a Clinical Professor at the University of Wisconsin-Madison's...
Freedom Entrepreneurship: Building a Brand That Gives You More Than Just Revenue With Eric Bandholz 17.09.2024 1:18:10
Eric Bandholz is the Founder and CEO of Beardbrand, a men's beard care company. He started Beardbrand after leaving a corporate role to pursue his passion for men's grooming and beard care. Eric is also the host of Practical Ecommerce's podcast Ecommerce Conversations , in which he interviews startup founders and founders of brands valued at $100 million. In this episode… What does it take to be r...
TikTok Live Streaming: Top Lessons from #1 F&B TikTok Shop With Dayne Hepner 10.09.2024 1:06:47
Dayne Hepner is the Founder and CEO of Candeeze, a freeze-dried candy company. He is also an Advertisement Specialist at TikTok, where he works with over 4,000 companies and produces 120 weekly ads. Dayne began as a content creator on TikTok before launching Candeeze on TikTok Shop. In this episode… TikTok is the Wild West of e-commerce, with its selling platform still underway. Many brands have f...
The $7.8B eCommerce Growth Strategy With Sabri Suby 27.08.2024 1:17:33
Sabri Suby is the Founder and Head of Growth at King Kong, Australia's fastest-growing direct-response digital marketing agency. The company has generated over $7.8 billion in sales in over 1,000 industries. As an author and thought leader, Sabri wrote the international best-selling book Sell Like Crazy and has been featured in publications, including Forbes and Entrepreneur, where he contributes...
Content Amplification: How To Create and Distribute Content That Gets Results With Ross Simmonds 13.08.2024 1:19:01
Ross Simmonds is the Founder and CEO of Foundation Marketing, a content marketing agency that strategizes, distributes, and optimizes content. Foundation has worked with some of the most successful SaaS and publicly traded cloud companies in the world. Ross has been named one of the most influential marketers in the world by multiple marketing publications and firms like BuzzSumo and Semrush. He i...
Subscription Ecommerce: Turning Customers Into Members With Jay Myers 06.08.2024 1:26:48
Jay Myers is the Co-founder of Bold Commerce, which builds flexible and customizable e-commerce apps for online stores. Since its launch in 2012, over 780,000 merchants have installed Bold apps on their Shopify stores. Jay has managed online stores since 1998 and has won awards like EY Entrepreneur of the Year and Deloitte Fast 50. In this episode… Ten years ago, brands that integrated subscriptio...
From $3M to $80M: This Episode Will Teach You How to Write Better With Neville Medhora 30.07.2024 1:24:25
Neville Medhora is the Owner of the Copywriting Course, a community that helps businesses improve their copy and conversion rates through blogs, videos, tutorials, and copywriting sessions. As an Advisor for Sumo Group, his copywriting skills helped propel the rapid growth of AppSumo. Neville is also the best-selling author of This Book Will Teach You How to Write Better. In this episode… In a wor...
Brand vs. Performance: Breaking Down the Silos With Tiffany Wilburn 23.07.2024 1:15:13
Tiffany Wilburn is the Fractional CMO at Clever Disruption, where she helps food and beverage brands, agencies, and tech companies scale. She is also a Business Mentor and Coach at The DEC Network, which pairs entrepreneurs with business veterans who can identify emerging opportunities. With over two decades of global marketing leadership, Tiffany has transformed CPG and hospitality businesses thr...
Economies of Scale: How To Manage 3 DTC Brands With Braxton Manley 16.07.2024 56:11
Braxton Manley is the Co-founder of Braxley Bands, which makes comfortable Apple Watch bands using an innovative elastic material. He is also the Co-founder of Mystic Gum and the CEO of Peace Love Hormones. His entrepreneurial journey began as a college project and became Braxley Bands, which he has since scaled to over $6 million in revenue. Braxton's creative and strategic approach to business h...
Internationalization: Growing from Roughly $130M to $200M With Tyson Drake 09.07.2024 1:22:54
Tyson Drake is a fractional CMO for eight- to nine-figure DTC brands, helping them scale profitably. As a self-taught affiliate marketer, he became the CMO of The Oodie, where he trained an in-house team of over 25 people across performance marketing, creative, and e-commerce, scaling the company to nine figures across eight markets. In this episode… As an e-commerce brand, expanding into internat...
Marketing to Mindstates: Behavior Design for DTC eCommerce With Will Leach 02.07.2024 1:23:38
Will Leach is the Founder of Mindstate Group, a behavioral research and brand consultancy that specializes in identifying the unconscious factors driving consumer behavior. As the world's leading expert on subconscious mindstate research, he works with innovative brands to uncover actionable consumer insights. Will is also the best-selling author of Marketing to Mindstates and is a Behavioral Desi...
Commerce Is Culture: Muses, Archetypes, and Visions With Phillip Jackson 25.06.2024 1:21:22
Phillip Jackson is the Co-founder of Future Commerce, a media company helping retailers and e-commerce companies understand the future of commerce and culture. With an engaged global audience of over 100,000 executives, his reach spans seven retail and digital commerce-focused content realms. As a writer, speaker, and marketer, Phillip has spent decades shaping brands and e-commerce businesses, gu...
Market Trends, Pitching Journalists, and Editorial Strategy With Phil Rosen 18.06.2024 1:03:18
Phil Rosen is an award-winning journalist, author, and the Co-founder and Editor of Opening Bell Daily, an independent news and research outlet. As the former Senior Reporter at Business Insider , he has a passion for finance, market trends, content creation, and community building. Phil is also the Founder of the Creative Journalists Club, where he hosts dinners and events for media professionals...
$459B Market: Innovating the Future of Thermal Insulation With Michael Markesbery 11.06.2024 50:45
Michael Markesbery is the Co-founder and CEO of OROS Labs, a game-changing material technology company. His leadership and drive for innovation have propelled OROS Labs to create some of the most advanced thermal materials on the planet. Recognized as a Forbes 30 Under 30 winner, Michael developed Solarcore®, a technology leveraging aerogel's properties to transform insulation in multiple industri...
What To Build Next? Finding Feature Ideas for Your Online Store With Linda Bustos 04.06.2024 1:17:28
Linda Bustos is the Founder and Content Creator at Ecom Ideas, a platform dedicated to unveiling the latest UX and technical trends in the e-commerce industry. In her role, she sources and publishes in-depth insights for digital marketers, product managers, and designers, including a comprehensive weekly newsletter. Having served as the Director of Digital Content Strategy at Elastic Path, the VP...
$9M to $25M in 2 Years: Measurement and Attribution for Prestige Brands With Jessica Curdi 28.05.2024 53:01
Jessica Curdi is the Vice President of Digital Marketing at The Beauty Bank, an innovative beauty brand holder leading digital marketing strategy across a portfolio of emerging brands. As a seasoned digital marketer, she has over 15 years of experience in the fashion and beauty industry, having worked with consumer brands, including StriVectin, L'Oreal, and Warp + Weft. Jessica specializes in bran...
Product to Profit: What We Can Learn From Alex Hormozi's #2 - Tim Calise 21.05.2024 1:05:01
Tim Calise is the Managing Member of Acote Consulting, where he helps growth-minded business owners drive value. He is also the President of Coaching at Wealth Without Wall Street, an online community reeducating individuals and entrepreneurs about money and wealth. As Alex Hormozi's former "number two" at Gym Launch and the Co-creator of the AI-driven SaaS platform ALAN, Tim has a track record o...
Unveiling Beauty Tech: Dr. Robb Akridge's Path to Top Inventions 14.05.2024 1:09:17
Robb Akridge (Dr. Robb) is the Founder and CEO of REA Innovations, Inc., the creator of the skin care brand OPULUS Beauty Labs. The brand has been recognized by TIME as one of the top 100 inventions of 2021. As a multifaceted scientist with expertise spanning botany, HIV/AIDS research, and skincare technology, Dr. Robb began his entrepreneurial journey with Sonicare toothbrushes and later co-found...
Cultivating Customer Loyalty: Secrets from a CEO's Playbook With David Wachs 07.05.2024 56:06
David Wachs is the CEO and Founder of Handwrytten, a company bringing a modern twist to traditional communication through automated handwritten notes. As a seasoned entrepreneur, he founded Cellit, a text messaging company providing innovative communications solutions to leading brands. David is also a frequent speaker on messaging technology and has presented for the Direct Marketing Association,...
Brand Storytelling: How Companies Can Do Well by Doing Good With Amanda Brinkman 30.04.2024 1:05:15
Amanda Brinkman is the CEO of Sunshine Studios, which focuses on transformative brand storytelling. She is a seasoned producer, filmmaker, branding expert, and keynote speaker. Amanda has served in C-level roles in major corporations and has been the driving force behind the successful Hulu series Small Business Revolution , which ran for six seasons and garnered multiple Emmy nominations. A champ...
Earning National Media Acclaim but Wishing It Would End With Katie Richardson 23.04.2024 56:55
Katie Richardson founded Puj, an internationally successful multimillion-dollar company with distribution across thousands of stores and numerous countries. Her innovative work has graced popular shows like The Ellen DeGeneres Show , the Today Show , and the Rachael Ray Show and has landed her on the cover of Entrepreneur magazine. As an executive business coach, Katie empowers founders and CEOs b...
DTC Success and Beyond: Matt Bertulli on High-Performance Teams and Acquisitions 16.04.2024 1:22:59
Matt Bertulli is the Co-founder and CEO of Pela Case, which makes iPhone cases out of waste, and Lomi, a certified B-corp on a mission to eliminate food waste. The company is backed by Jay-Z's Marcy Venture Projects and has been named the Top 10 in the Canada Business Growth 500 ranking and #1 in Deloitte's Fast 50. Alongside his entrepreneurial success, Matt hosts the Nine Figure Operators podcas...
The Rapid Growth of DTC Medicine With Shani Bocian 09.04.2024 54:10
Shani Bocian is the Co-founder and CEO of Allermi, a personalized DTC allergy medicine. She founded the company with her father, an Allergy and Immunology Professor at Stanford University, who had been developing a comprehensive allergy medication. Since Allermi's launch, Shani has raised over $4.7 million and grew the company over 1,000% in 2023. In this episode… Millions of people suffer from al...
Email Personalization and Segmentation: What You're Not Doing With Shopify Record-Breaker Josh Behr 02.04.2024 1:05:11
Josh Behr is the Founder and CEO of AMB Interactive, a leading email and SMS marketing agency enabling e-commerce businesses to grow their revenue and customer loyalty. With over nine years of digital marketing experience, he has worked with the world's most renowned apparel brands managing email lists, launching viral campaigns, and generating millions of dollars in sales. Josh is a Klaviyo elite...
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