William Harris

Up Arrow Podcast

Business EN ↓ 151 episodes

This is Up Arrow Podcast where we feature successful people in the venture capital, B2B, and e-commerce industries as they discuss how entrepreneurs can improve their business and drive their profits to the next level.

Author

William Harris

Category

Business

Podcast website

elumynt.com

Latest episode

Jun 30, 2026

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Episodes

Media Trading and Investing: Is It Right for You? With Media Tradesman Jonathan Sorkenn 26.03.2024

Jonathan Sorkenn is the Senior Vice President of Evergreen Trading, a media investment agency powered by trade. In his role, he originates, executes, and manages corporate trade partnerships and oversees the company's real estate practice. With over 10 years of corporate trading transactional experience, Jonathan has been involved in numerous pioneering trade transactions, creating innovative stru...

Above-The-Fold CRO: Don't Make Users Scroll With Chase Mohseni 19.03.2024

Chase Mohseni is the Chief Marketing Officer at Heatmap.com, which provides revenue attribution and AI insights. In his role, he constructs innovative CRO software. Chase has built various B2B SaaS companies, including Creative OS and Pencil, where he was the Head of Marketing and Growth. In this episode… If you're trying to increase conversions, there are a few statistics you should know. 70% of...

How To Get Acquired as a $10 Million DTC Brand 12.03.2024

Nicholas Weiksner is the CEO and Founding Partner of South Col, an accelerator fund partnering with e-commerce brands to maximize sale value. With experience in venture capital and private equity, his skills include finance, negotiation, business planning, and mergers and acquisitions. Before South Col, Nicholas served as the CFO for SellersFunding, a global fintech company, and worked as an Inves...

The Slow Fashion Boom: How Pioneer Kristian Hansen Is Changing the Fashion Industry 05.03.2024

Kristian Hansen is the Founder and CEO of the sl∅ fashion company, which produces sustainable, functional, and handcrafted made-to-order denim. Having generated a $360,000 precede, a 100,000-person waitlist, and $10 million of projected revenue, Kristian and his team have redefined building companies through community. He grew the company from a single TikTok post to a community igniting the slow...

Rebranding Your Ecommerce Store With Best-Selling Author David Brier 27.02.2024

David Brier is the President and Creative Director of DBD International, Ltd., a branding consultancy that helps design and build global, regional, and local brands. As a branding expert, he is the recipient of over 330 international industry awards in branding, rebrands, design, and brand strategy. He received the Presidential Ambassador for Global Entrepreneurship medallion and has been featured...

The Joys and Challenges of Taking a Retail Brand Public as a Female CEO With Stephanie Pugliese 20.02.2024

Stephanie Pugliese is a seasoned executive, board member, and the former President of the Americas at Under Armour. With over 30 years of retail experience, she has led high-growth international and multichannel brands. Before Under Armour, Stephanie was the CEO and President of Duluth Trading, where she grew the brand from a privately held entrepreneurial small business to an IPO. In this episode...

The Future of Generative AI (and what that means for you) With Noah Kravitz 13.02.2024

Noah Kravitz is the host of NVIDIA's The AI Podcast, where he connects with leading experts in AI, deep learning, and machine learning. He is also the Founder and Chief Consultant at Resonant Digital, which works with VC-backed startups and Fortune 500 companies to deliver effective content strategies, development, and distribution services. As a seasoned journalist charting the rise of electronic...

How to Harness the Customer Lifecycle With Adam Butt 06.02.2024

Adam Butt is the Founder and CEO of UN/COMMON, a fully integrated e-commerce and marketing agency facilitating sustainable and profitable growth. In his role, he leads a team of over 50 people to scale $10-100 million international brands, including Liquid Death, Rare Beauty, and Beauty Blender. Adam launched UN/COMMON with only $500 in capital before growing it into a multimillion-dollar agency....

The Ongoing Evolution of Data Analytics With Brad Redding 30.01.2024

Brad Redding is the Co-founder and CEO of Elevar, which powers server-side conversion tracking for DTC brands on Shopify and Shopify Plus. With 17 years of experience in e-commerce, he has launched and optimized several businesses. Brad hosts the Conversion Tracking Playbook podcast and coaches agency owners at SaaS Academy. In this episode… With the rapid adoption of AI, data analytics has shifte...

Human Psychology: The Most Overlooked Aspect of Modern Marketing With Sarah Levinger 23.01.2024

Sarah Levinger is a creative strategist, Forbes -featured consumer behavior analyst, and performance creative consultant. Having spent 10 years studying the human mind, consumer psychology, economics, and behavior science, she helps DTC brands increase paid advertising ROI using psychology-based creative. Previously, Sarah built and managed a marketing agency, where she developed social media and...

Paving the Way for Brand Growth in the eCommerce Landscape With Darin Lynch 16.01.2024

Darin Lynch is the Founder and CEO of Irish Titan, which builds and grows e-commerce channels. With experience in corporate IT, he worked for companies, including Principal Financial Group, Wilsons Leather, and the Platinum Group. Darin is also a national speaker specializing in e-commerce, leadership, culture, and entrepreneurship. In this episode… eCommerce trends like shoppable videos and headl...

Cultivating LTV With a Subscription Model With Michael Siegel 09.01.2024

Michael Siegel is the Co-founder and Co-CEO of Decocrated, a seasonal and holiday home decor subscription box. As a serial seven-and eight-figure entrepreneur, he is also the Co-founder and Co-CEO of 1Thrive and Stratton Home Decor. With over 25 years of experience in the home decor industry, Michael has built high-performing sales and product development teams that fuel growth. In this episode… C...

Data Monetization: The Next Step in Data Analytics With Walter Harrison 02.01.2024

Walter Harrison is the CEO of Tapestri, an app allowing consumers to earn money from their data. He is also the Co-founder and CRO of Complementics, a mobile audience network that manages national and international data. With over 15 years of experience in ad technology, data monetization, and product development, Walter has worked with major Fortune 500 clients across various industries. As an am...

Omnichannel Strategies for Business Flexibility With Darren Marshall 26.12.2023

Darren Marshall is the CEO of Steven Smith Teamaker, a luxury tea and beverage company. As an Inc. 5000 growth leader, he has 30 years of experience delivering transformative growth in the consumer sector. Having spent 10 years in the consumer private equity space, Darren has led some of the world's most iconic CPG brands. Before joining Steven Smith Teamaker, he served as the Senior Vice Presiden...

The Underpinnings of Customer Lifetime Value With Reggie Black 19.12.2023

Reggie Black is the Co-owner of Better Way Health, an e-commerce company specializing in premium supplements like Beta Glucan. He also leads the company's Cancer Data Foundation. As a seasoned entrepreneur, Reggie has over 20 years of experience in various sectors of wellness and technology. He shares his insights on health and wellness across multiple platforms, including natural health summits a...

The Ins and Outs of Strategic Retention Marketing With Jess Chan 12.12.2023

Jess Chan is the Founder and CEO of Longplay, a full-service retention and lifecycle marketing agency for DTC e-commerce brands. She is also the Founder and CEO of Backbone, an email strategy automation tool. As a former CMO of a multimillion-dollar DTC e-commerce company, Jess bootstrapped Longplay to seven figures in revenue within the first 18 months. She is a sought-after speaker, podcast gues...

The Future of eCommerce With Shopify's President: Harley Finkelstein 05.12.2023

Harley Finkelstein is the President of Shopify, the all-in-one e-commerce platform that powers millions of companies in 175-plus countries and has captured 28% market share in the US alone. Harley has been passionate about entrepreneurship since he was 13 and founded his first company at 17. Most recently, he co-founded Firebelly Tea, a modern, high-end tea brand. An accomplished entrepreneur, law...

Order Management Optimization With Marianne Zakhour 28.11.2023

Marianne Zakhour is the Co-founder of OrderBot, an enterprise order, inventory, and product management software. She has led the company to double its yearly sales in seven years. With over 25 years of experience in B2B, B2C, and e-commerce system and process efficiencies, Marianne develops solutions to complex customer problems and builds teams to increase productivity and growth. In this episode...

Why DTC Should Reconsider Wholesale: With John Wong 21.11.2023

John Wong is the former Co-president of Jack Rogers, an American footwear and accessory brand. With over 20 years of experience at leading retail organizations, he has experience in multi-channel distribution, international and domestic sales, merchandising and planning, and e-commerce. John has worked with notable brands, including DFS Group, Coach, Marc Jacobs, and Tory Burch. In this episode… e...

How To Make Social Media Marketing Fun With Neal Schaffer 14.11.2023

Neal Schaffer is the Founder and President of PDCA Social, a digital marketing consultancy and social media agency. As a fractional CMO, he helps innovative businesses digitally transform their sales and marketing. Neal is a social media keynote speaker, having spoken about digital media on four continents in a dozen countries. He has written three books on social media, including Maximize Your So...

The Benefits of Multi-Channel Marketing for B2C Businesses With Brian Nolan 07.11.2023

Brian Nolan is the Co-founder and CEO of BookOutdoors, a fast-growing platform for planning and booking personalized outdoor getaways. His passion for building beautifully designed products has made him a veteran of the e-commerce industry. As a serial tech entrepreneur, Brian co-founded Suspect Clothing, the HJN Group, Top-Bargains, and Sellbrite — which was acquired by GoDaddy in 2019. In this e...

Improve Customer Engagement With Effective SMS Marketing Strategies With Aaron Orendorff 31.10.2023

Aaron Orendorff is the Head of Marketing at Recart, a text marketing app helping businesses grow through personalized AI text messages. He is also the Founder of iconiContent, which provides B2B content strategies to generate qualified leads and scale businesses. As a member of the Forbes Communications Council, Aaron's literary work has been featured in the New York Times , Mashable , Business In...

The Future of Retail With Brittain Ladd: Hyperlocal Logistics, AI, Fast Fashion & More 24.10.2023

Brittain Ladd is a globally recognized expert in business strategy, robotics, retail logistics, and supply chain management. As a leading researcher of AI's impact on global supply chains, he has led the worldwide e-commerce and cross-border expansion and has guided Amazon Fresh's pantry operations and Amazon's micro-fulfillment strategies. Brittain advises one of the largest social media platform...

How Buy Now, Pay Later Solutions Strengthen the eCommerce Economy With Charlie Youakim 17.10.2023

Charlie Youakim is the CEO and Executive Chairman of Sezzle, a fintech company on a mission to financially empower the next generation by offering interest-free installment plans for online and in-store purchases. As a fintech founder, Charlie leverages his leadership and management skills to build exceptional companies. Before Sezzle, he founded Passport, a leader in the transportation payments s...

Leveraging Return on Relationship To Boost Brand Reputation With Ted Rubin 10.10.2023

Ted Rubin is a social marketing strategist, international speaker, business advisor, and author. Known for his ability to make personal connections with people, Ted coined the term Return on Relationship™ (ROR) — proposing authentic relationships create value for both parties. His book, Return on Relationship , is based on this premise and presents practical, real-world ideas to help businesses ma...

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